What is a retweet?Twitter defines a retweet as a re-post of a Tweet. The Retweet feature helps you and others quickly share that Tweet with all of your followers. You can Retweet your own Tweets or Tweets from someone else. Some users disagree with Retweeting your own Tweets and even made hilarious Tweets About Retweeting Your Own Tweets, but you have heard from the horse's mouth; You can retweet your own tweet!
What is a Quote tweet?On Twitter, you can retweet or quote a tweet. When you quote a tweet, you are retweeting a tweet and adding your comments. It could be a recent Tweet post that you want to add your perspective or an old post that is relevant again. Twitter introduced Quote Tweets in 2020 as temporary tweet format ahead of the November 3rd US presidential election, to help prevent abuse and the spread of misinformation.
In both cases you just retweeting but quote retweet you can add your comment.
Tweets about a Tweet add more to the conversation, so we’ve made them even easier to find.Retweets with comments are now called Quote Tweets and they've joined the Tweet detail view. Tap into a Tweet, then tap "Quote Tweets" to see them all in one place. pic.twitter.com/kMqea6AC80 — Twitter Support (@TwitterSupport) August 31, 2020
Why Do You Retweet on Twitter?So why do we retweet? Now that we have distinguished between the two types of retweets available on Twitter, you need to know the importance of retweeting.
1. To quickly share informationMany will agree that they retweet as a quick way to share information while attributing it to the source. Assuming trusted source posts a piece of breaking news, you will likely retweet the post instead of creating a new one of the same content. The news could be about a winner of an event, say the Tokyo Olympics, the death of a popular figure, natural calamities, court ruling or any other news. Below is a poll I conducted on the reasons why people retweet.
Hey Tweeps, why do you retweet a Tweet?— Egline Samoei (@EguarEglin) July 9, 2021
2. To amplify informationPeople also retweet tweets so that they can amplify the information to their followers. Also, it is a means of sharing information, but this time, it reaches a new audience or your audience. Assuming there is a post by Samodigital Agency on tips on content creation, I would retweet the post so that it can reach many people interested in the marketing tips.
3. To add your perspectiveYou may come across a post that you may want to add your sentiments different from the sources. In this case, you will quote a tweet with your sentiments. If an old tweet has become relevant again, you can retweet it and quote with the current context. You can also quote a tweet poll to give the results or a finding of a poll. Here is a good scenario by social media marketing strategist and Founder of Africa Tweet Chat Janet Machuka
Wow! According to this poll, most people can comfortably quit Instagram.Once crazy response was, "I don't have clothes for Instagram." Well, please wear that one dress all the time. https://t.co/cpHqagVVdV pic.twitter.com/NfKiTsonSu — Janet Machuka (@janetmachuka_) September 7, 2021
4. To make one's presence as a listener visibleYou can also show support to a person on Twitter by retweeting their post and making them visible. Mark Trammell, a design researcher at Twitter, says, "People also retweet to introduce their followers to someone new or to shine a spotlight on someone deserving…The retweeter becomes the person who brings the new cool kid in town to the party."
5. Build relationshipsWhen you retweet a person's tweet, you are not only sharing information or amplifying their tweet but also building relationships. Yes, that is how online relationships are built and nurtured. You may have come across a situation where a person retweets your tweet, and you go ahead and check their profile and even follow them. With time you get to build meaningful connections.
Wrapping UpEngagements on Twitter vary but retweeting a tweet is seen to be more powerful. It is an easier way to share and amplify information. It also gives you a chance to gain followers and attract relevant personalities. Keep tweeting, keep retweeting. Eventually, build and grow your network! Follow Egline Samoei Twitter and LinkedIn as well as Samodigital Agency on LinkedIn and Twitter for more engagements.
- Stay up to date with current news and update
- Fill up spare time
- Find funny or engaging content
- Keep in touch with what friends are doing.
1. Use Strong PasswordsFor your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. For your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. Click To TweetMoreover, be creative with your passwords. Do not use your names, place of birth, parents' name, your school, which are passwords that malicious people can easily guess. Other tips related to passwords for you are:
- Use different passwords for different social media accounts
- Do not share your passwords with anyone
- Use two-factor authentication that adds an extra layer of authentication
- Set up security questions
2. Familiarize Yourself with Privacy Settings for Each PlatformEach social media platform has privacy settings that allow you to control or customize your privacy settings. You can control what should be visible to your connection, what people can share, your social media activities or manage how a social media platform uses your data. You can also choose to keep your social media account private or visible to everyone. Have a look at the privacy settings of LinkedIn on what you can control.
3. Be Selective on Friend RequestsBe selective on friend requests and do not accept friend requests of people that you don't know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share online. Be selective on friend requests and do not accept friend requests of people that you don't know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share… Click To TweetMoreover, do not shy away from cleaning your friends list or connection. Last year, I noticed that I had many friends on my Facebook account that I didn't even know that I had accepted in the past. I took the initiative of unfriending strange people just to secure my account. Remember, you have the power to control the people whom you want to be your friend online and never feel guilty about rejecting some friend requests. Also Read: A Look at Social Media Universe in 2020
4. Be Cautious of What you Share"Don't say anything online that you wouldn't want to be plastered on a billboard with your face (or logo) on it."-Erin Bury Don't say anything online that you wouldn't want to be plastered on a billboard with your face (or logo) on it. Erin Bury Click To Tweet As you type on "What is on Your Mind" on Facebook, "What do you want to talk about" on LinkedIn or "What is Happening on Twitter," remember what happens on social media stays on Google forever. You may delete what you have posted but remember somebody might have taken a screenshot of it and saved it. So be careful before you hit that "Post" button. To add on, be calm on what you post or share on social media. Do not share everything and anything going on in your life on social media. From what share, say a location malicious person can take advantage of that information and even come to where you are. Also, do not share sensitive information like your phone number, bank details, passwords, date of birth, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media platform, learn to inbox them your personal details rather than posting the complaint with your personal details on their wall.Don't share sensitive information like your phone number, bank details, passwords, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media… Click To Tweet Hackers and malicious will take advantage of that information.
5. Avoid signing Up on third-party apps with your social media credentialsYou must have come across sites or apps that allow you to sign up using your social media accounts or email. Avoid signing up on third-party apps using your social media accounts because you will be granting those sites more information about you.
6. Avoid Playing Online Games and QuizzesThe most relatable games and quizzes are those fun games on Facebook like Nametests and Meaww. You may or may not have participated in those quizzes and names, but from today avoid participating in those games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Avoid participating on social media games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Click To Tweet If you check the privacy terms of Nametests, an Instant game website available on Facebook, they say they process user's data such as name and profile picture. "When users create a user account with us, we store so-called inventory data, such as the first names of users or app-scoped IDs ("player ID"). Depending on which of our Online Services, our users use, other data, such as profile pictures or text entries may also be processed. We also process data on the use of our services, such as contents that have been viewed, times of use, their duration and technical details, such as browsers or devices used, in order to make our offer user-friendly and secure." Therefore, if you are mindful of your online data and don't want to share with third-party apps like this quiz site, stop participating in those games. Also Read: 8 Effective Habits for Quality SaaS Content Writing
7. Learn to Logout from Public ComputersTo wind up, if you must use a public computer or device to log in to your social media account, learn to log out from those devices. Failing to logout from the public device, a person who will use it after you will definitely be gaining access to your social media account and your personal information, which is not good. For personal computers, ensure that you install antivirus software to protect your computer.
Wrap UpTo conclude, observing the above social media tips ensures your personal data safety and your safety on social media. If you need a technical writer who can write similar topics on security, the Internet and social media, kindly feel free to shoot an email on firstname.lastname@example.org. For more topics on content marketing, kindly check out Samodigital Agency blog
Why Quality Content?"Google only loves you when everyone else loves you first." – Wendy Pier.Google only loves you when everyone else loves you first. Click To Tweet To rank on Google's top page, you should create content that is in line with Google's Algorithm. It is not just about ranking top on the Google search engine but creating authentic and valuable content for your target audience "Google wants to reward high-quality sites that contain original content. So not only does great content make a better website, but it also improves your site's rankings, which can have a very positive impact on your business.t that is useful to your audience." Says Neil Patel, the co-founder of Crazy Egg, Hello Bar and KISSmetrics. Therefore, there is a need to create quality content for your website or blog post. Now, let us look at habits you need to have to create quality content for any SaaS tool
1. Have a SaaS Content Marketing StrategyHaving a strategy is a key ingredient in producing quality content. Set out your goals, establish KPIs, profile your target audience, choose content type, and determine how you will measure the results. As a content marketing team, ensure that you meet weekly or daily to discuss your content marketing strategy. The meetings have proven to be yield good results for content marketing. According to the B2B content marketing report, effectiveness is greater among teams that meet more frequently (61% of the most effective B2B marketers meet daily or weekly). With the Covid-19 pandemic forcing organizations to work remotely, you can still have meetings virtually via video conferencing tools like Zoom, Google Hangouts, Skype, etc. If you are a sole content marketer, you still need to evaluate your content marketing strategies and plan.
2. Create Original ContentAlways create original content that resonates well with your brand audience. Google does not like plagiarized content, and you will be punished for that. As a matter of fact, there many contents out there that you can reference but do not copy and paste the content to your website.
3. Update Your ContentEffective SaaS content marketing is not always about creating new content only. It is also about updating the existing articles, How-to topics, blog posts or any content on your website. Google Search Console is a great platform to give you clues on what you need to update on your existing articles. You will find new search terms that will enable you to add or remove from your existent article. Take, for example, if you are into the SaaS industry and your company has added a new feature that is useful during the Covid-19 pandemic or software user interface has been updated. You have articles written base on the old interface. Is it not time to update them?
4. Your Content Should Provide AnswersWhen writing SaaS content, write content that provides solutions to your readers or clients. Write educational content and avoid promotional content. When writing SaaS content, write content that provides solutions to your readers or clients. Write educational content and avoid promotional content Click To Tweet A person clicks on a link to your article because they know the article will provide an answer to what they have queried on the search engine. Neil Patel adds by saying that "people don't just want answers, they want answers fast. So, make your content easy to scan so people can pick up the juicy, important bits quickly."
5. Monitor Brand MentionsThere are plenty of reasons why you need to track your brand mentions online. An online user can review your product or service and they fail to link back to your site. In this case, you will have a great reason to reach them out and request them to link back. On the other hand, if it is a negative review, you will reach out to them and handle the situation before it gets worse. Use tools like Google Alerts, Brand24, Brandmentions, Semrush Branding monitoring, among others, to monitor your brand online.Use tools like Google Alerts, Brand24, Brandmentions and Semrush Branding monitoring tool to monitor your brand online. Click To Tweet
6. Incorporate Images and VideosThe best way customers can learn and feel about your product or service is by adding images and videos to your website content. Using the visuals graphics illustrates the point you are making clearly. For instance, you are writing an article on installing or using your app or software. Using images for each step provides the reader with a clear step on what they need to do.
7. Share your ContentAfter writing your content or creating those beautiful infographics, you need to share them with your communities. Publish the content on your blog, share the content on social media and forums like Quora. Sharing content creates engagement, brand awareness, generates a lead, increases sales, and leads to upselling or cross-selling. With that in mind, always add a call to action in your articles.
8. Monitor and Evaluate your Content PerformanceNow, you have created your content, published it and shared it with your community. What next? What follows is for you to monitor and track the performance of your content. A good web monitoring tool you can use is Google analytics. It well helps you monitor your website activities such as real-time traffic, pages per session, bounce rate, traffic channels, user's behaviour and devices they use etc. From the Google web insights, you will be to understand your target audience, improve your site performance, and improve your SEO content.
Wrap UpQuality and creativity are key to SaaS content marketing that you can infuse into your overall digital marketing strategy. When creating content, always provide value to your customers and be simple and straightforward. Keep updating your content, and remember to evaluate your content performance. In an event where you want a SaaS content writer or tech writer to write articles, blog posts, guest posts, press release or editorials, Samodigital Agency can do that for you. Send an email at email@example.com. You can also follow Egline on LinkedIn and Twitter.
Here is a look at the Social Media Universe in 2020This social media universe has been clustered to different categories. They include Zuckerberg cluster, Asian Cluster Tencent Cluster and Rakuten Cluster. To read more about Visualizing the Social Media Universe in 2020 click here
Kenya Social Media Statistics 2020 Social Media Usage in Kenya
How is social media consumption in Kenya in 2020?
If you are living it in this era, you must have used any form of social media, if not a majority of social media platforms. They are different social media platforms across the globe, with some that keep emerging. In Kenya, where there is an increase in internet connectivity and usage in mobile devices, we have seen brands and individuals use social media to interact and build online communities, among others. But how are Kenyans using social media in 2020? In this article, we look at social media consumption in Kenya in 2020.
What is Social Media?
Before we look at the social media statistics in Kenya in 2020, we must first define the term
social media. Social media can be plainly defined as tools or platforms that are internet-based that enables you to connect, communicate, interact, and share content instantly and efficiently. Some of the popular social media platforms include Facebook, Instagram, WhatsApp, TikTok, Twitter, Snapchat, YouTube, Pinterest, LinkedIn, to mention a few. Each social media has different usage and set of rules. In our next article we look at How Kenyans are Using Social Media. Keep checking on our blog for the next article.
What is the Average Daily time spent on Social Media?
The Global Webindex social media report shows that globally, digital consumers are now spending an average of 2 hours and 24 minutes per day on social networks and messaging apps. Now, narrowing it down to Kenya, the
SIMElab report shows that a vast majority ofKenyans spend more than 1 hour per day on social media. Click To Tweet
At What Time Do Kenyans Spend Time on Social Media the Most?
A majority of Kenyans spend more time on social media at night and the evening with the least hours being in the morning. Click To Tweet This data is crucial for you as a brand so that you can know when it is the best time to post your content on social media.
Times when Kenyans spend most time on social media 2020. Source: SIMElab report 2020
An Overview of Top 7 Social Media Consumption in Kenya in 2020
According to the Kenya Social Media Landscape report, 2020 by USIU University SIMElab, the WhatsApp, Facebook, and YouTube are the most used social media platforms in Kenya.
Social media consumption in Kenya 2020. Source: SIMElab report
The report shows that the most used social media in Kenya is WhatsApp. WhatsApp users in
Kenya amount to 89%, and it is most popular among people above 45 years. 54.5 percent of Male use WhatsApp compared to 45.4 % of females who use WhatsApp.
Daily Usage of WhatsApp by Kenyans
Looking at the report, it shows that 91% of WhatsApp users access the channel daily, with 8%accessing it weekly, while 1% use it less often. Moreover, more than 30% of Kenyans 1-2 hours on WhatsApp.
Facebook users in Kenya have declined by 6.8% in 2020, Facebook is still the
second most used social media in Kenya. The Facebook users in Kenya in 2020
amount to 81.7% according to the report. When it comes to usage by age, the
report shows that Facebook is the most preferred platform for between 36-45
years at 13.1 percent. As for the gender, Facebook is popular among Kenyan
males, with 55.3 using it compared to 44.6 of females.
Daily Usage of Facebook by Kenyans in 2020
From the report, we see that 77% of Facebook users access Facebook daily with 19% accessing it weekly, whereas 4% access it less often .31 % of Kenyan Facebook users spend between 30 minutes to 1 hour on Facebook.
The third most used social media platform in Kenya is YouTube. Yes, YouTube. I am sure you must have subscribed to a channel of your favorite vlogger, and you pop in there to check what is new. According to the data, YouTube users in Kenya in 2020 are 58.4%,
with males dominating this platform at 56.8% and females at 43.2%. Notably, YouTube in Kenya is used for entertainment purposes.
Daily Usage of YouTube by Kenyans in 2020
As for YouTube, 67% of Kenyans use YouTube daily, 28% use it weekly, whereas 6% use it
less often. Also, 27% of Kenyan YouTube users use YouTube for about 30min to 1hour
4. Facebook Messenger
The fourth most used social media in Kenya is Facebook Messenger, a messaging platform
that is a product of Facebook. The Facebook Messenger users in Kenya are 37.4 %,
where 43.8% are female, and 56.2% are male. What sounds out on the social media
demographics of Facebook Messenger is that it is the most preferred social
media for Kenyans in Rural areas.
“A majority of Kenyans in the rural areas use Facebook Messenger (45.3%), (44.5%) and WhatsApp (44.2%), compared to a majority of urban residents who use TikTok (67.9%),
Vimeo (67.4%), and Pinterest (63.4%).” Stated in the report.
Daily Usage of Facebook Messenger by Kenyans in 2020
For people who prefer Facebook Messenger, the majority, which is 38%, use it for only less than 30 minutes. Also, 73% of Facebook Messenger use it daily, while 22% using weekly, and 5% use it less often.
Instagram comes at the fifth position as the most used social media platform, with its
users being 37.3% almost tying with Facebook Messenger. Looking at Instagram by gender in Kenya, the data indicates that 55.1% of males use Instagram compared to 44.8%female.
Daily Usage of Instagram by Kenyans in 2020
67% of Kenyans use Instagram daily, 26% use it weekly, and 6% use it less often. Kenyan
Instagram users also show that the majority spend less than 1hour on Instagram
Have you been
wondering about the number of Twitter users in Kenya 2020? Well, the report
shows that 34.4% of Kenyans use Twitter, and it is 6th most social
media in Kenya. Kenyans mainly use Twitter for Politics. Moreover, Twitter is actively used by Kenyans
between the 26-35 years, just like Skype and LinkedIn. Looking the gender, it is also male that dominates
Twitter at 59.5% compared to females at 40.4%.
Daily Usage of Twitter by Kenyans in 2020
The daily usage of Twitter is 68% of Kenyans, with 26% using it weekly a 6% using less
often. Kenyans spend less 1hour on Twitter daily.
The last social media usage platform that we are going to discuss in this article is
Telegram. Telegram is the 7th most used social media in Kenya, with its users amounting to 15.5%. It is also mostly used by Kenyans between the age of 21-25 years. As for usage by gender, males dominate Telegram usage at 66.1% while female’s usage is at 33.8%.
Daily Usage of Twitter by Kenyans in 2020
Telegram is accessed daily by 55% of Kenyans, 29% access it weekly, and 15% access it less often. 38% access the platform less than 30 minutes per day
The other social media platforms in Kenya are Snapchat at 13.5%, LinkedIn at 9.1%, TikTok
8.8%, Skype 8.6%, Pinterest 6.0 % and Vimeo at 2.2%