Cybercrime and why it is so prevalent these daysCybercrime has existed for some time. However, it has escalated dramatically with the rise of remote work and our increasing reliance on automated systems. According to statistics, common cyber attack threats like ransomware escalated by 250% in 2021 with financial losses in the hundreds of millions of dollars.
The different types of cyber attacksIt's important to know about the types of cyber attacks and how to counteract them. The most common cyber threats you're likely to encounter include:
MalwareMalware is a type of harmful software that becomes embedded in your computer system. This usually happens as a result of clicking on a link that seems harmless enough at first. However, once installed, it gets to work obtaining confidential information by derailing normal sequences of events in your computer's system, leaving it more vulnerable than before.
PhishingLike malware, phishing typically happens as a result of clicking on a link that would seem like your everyday, usual email attachment. However, the goal of phishing is to obtain confidential log-in information such as private PINs or bank login details in an attempt to scam you of your money online.
Man-in-the-middle attacksMan-in-the-middle attacks are cyber attacks as subtle as they come. As the name suggests, man-in-the-middle attacks occur when information is intercepted while on route to the intended party. This confidential information is then forwarded to the wrong recipient, who then has access to your private information to do as they wish. These sorts of data breaches are particularly detrimental to businesses that manage large volumes of sensitive data. Public leaks of data could result in astronomical damages for the client as well as for the business itself. Examples of how a breach in security could negatively affect a business could include loss of revenue, major disruptions in productivity, and potential lawsuits even. This is all the more reason why it is essential to protect confidential data at all costs.
Ways in which you can prevent cyberattacksAlthough cyberattacks are rife nowadays, there are things you can do to protect your private information online such as installing antiviruses, maintaining the integrity of your wireless networks, being careful of the information you share on social media, protecting your passwords as well as making sure that you dispose of sensitive business data by clearing backed up data on all external devices. As your company grows, it will behoove you to work with dedicated IT professionals who can manage your cybersecurity, and quickly mitigate the effects of an attack or breach.
Staying on top of suspicious activityPrevention is better than cure when it comes to cybercrime. Furthermore, equipping yourself with the knowledge, tools, and information you need to put a halt to fraudulent activities right from the very beginning is vital. It helps to ensure you don't incur potentially huge financial losses that may be difficult to recover from.
Facebook Page vs Profile: Is it Better to Have a Facebook Page or Profile?Facebook allows anyone to create a Facebook page or personal profile. So, which one is better to have? If you have a business, it is always advisable to separate your personal profile from a Facebook page. When scrolling through a Facebook feed you will see posts from personal profiles who are friends, pages you have liked and even groups you have joined. A few weeks ago, a friend was venturing into photography and I received a friend request from a name that looked familiar. Looking through the profile, it was the brand name of his photography. This never sounded well for me and urged them to create a Facebook business page instead. Remember he already has a Facebook personal profile and is now creating another Facebook profile under his photography name. So, why have a Facebook page not a Facebook profile for business? First, we need to distinguish between a Facebook profile Facebook page
Facebook ProfileA Facebook Profile is your personal account on Facebook, where you tell people about yourself, add friends and share personal updates. A profile is what you first create when you sign up on Facebook by providing personal information and creating a password. With a Facebook profile, you can connect with friends, family, colleagues, and follow brands and organizations that are of interest.
Importance of a Facebook Profile
- You will be able to create posts, share videos, photos
- You can share information and stories with your friends and family
- Like, follow and get updates on businesses and organisations that interest you
Facebook PageA Facebook Page is your business's digital presence on Facebook that you create using your personal profile. A Page has tools to help you grow your business, connect with customers and see how people interact with it. With a Facebook business page, you add details of your website like contacts, website, services and get analytics. Facebook page is ideal for businesses, organisations, charities, public figures Previous Post: What is Doomscrolling and How To Avoid Doomscrolling?
Why You Should Have a Facebook Business Page for your Brand or As A BrandImagine a brand like Nike sending you a friend request, or you sending a friend request to a company like Coca-Cola? You find it odd, right? Now, imagine how many friend requests those companies could be receiving if they created a Facebook profile instead of a Facebook page where their fans could just like and follow within a click! Tip👇
That is exactly why brands need a business page no matter how small your business is. Try and look at the future. Your fanbase, community or customers will grow over time. Here are other benefits of having a business page over a profile
A facebook business page should be part of your social media strategy, not a replacement for your website Build your authority in Industry Own a website #websiteisimportant #websitedesign pic.twitter.com/ztqxeLh7D4— Av (@GameSpells) April 24, 2021
Get A Wider ReachWith a Facebook page, you get an advantage of a wider reach on your posts. Page’s content is often public and Facebook users can search and view your content. When your followers share or comment on your page, their friends will get to see your posts. Some will be prompted to follow you back. Tip: When posting content on your page, add relevant trending hashtags within your industry so that you can get a wider reach. In 2020, Facebook Promoted the Use of Hashtags on Posts with a promise of Wider Reach
Unlimited Follows/LikesUnlike a Facebook profile that limits you to 5000 confirmed friends and 1000 friend requests in the queue, pages allow millions of people to follow your brand. You can invite friends to like your page and grow your community. Moreover, you can also manage your followers by banning disrespectful followers or muting insensitive words on your page.
Target Your MarketThe beauty of having a page is that you can market your page to a specific targeted audience. Also, you can boost posts to the targeted audience or lookalike audience. A lookalike audience is customers who are similar to your current audience. Moreover, with a targeted audience you can target people:
- According to their interests, gender, age, location, behaviours and demographics
- That like your page
- Who like your page and their friends
- In your local area
A Cheap Way to Market and Advertise Your BrandFacebook pages offer you an affordable way to advertise and market to your target market. Within less than $2 you can reach about 443-1.3k people per day with 68-195 engagements! Facebook promotions are affordable and allow you to target the right audience. NB: My Ad Center settings are in Kenya currencies for the pages I manage.
Get Free AnalyticsWith a Facebook page, you will get free overview analytics and detailed insights into your posts. You will get insights on total page followers, organic followers, paid followers, daily page views, organic vs paid reach, page likes among others. Another free detailed page insight you get on the Facebook page is the People insights. You can know your fans, followers, people engaged, people reached by age, gender, location and language. What a free useful insight!
You Can Schedule PostsSometimes you may have a busy schedule but you still want to engage your customers on Facebook. At times, you want to have your post published when most of your page followers are online but you will not be online then. Here is where the Facebook Schedule post feature comes in. You can schedule posts to any day and time, unlike a Facebook profile.
You can allow other People to Manage your PageTeamwork is paramount! A Facebook page allows you to add other people to manage your page such as comments, create ads and delete comments. You can assign your friends or your team with roles like editor, moderator, analyst, advertiser or a custom role.
ConclusionIf you are a personal brand or have a brand, consider creating a Facebook page over a Facebook profile. Although you must have a Facebook profile to create a Facebook page, you have a Facebook and grow it. With a business page, you will enjoy a pool of privileges in marketing, get data insights and manage your community easily. For more tips on digital marketing, follow Egline Samoei on Twitter and LinkedIn
What is SaaS Content Marketing?The term SaaS stands for Software as a Service. SaaS companies such as Google Apps, MailChimp, Salesforce, Zoom are transforming our lives, and people are looking for content about them and how to use them. This has been very evident during the Covid-19 pandemic that hit the world. In one way or another, you must have used a SaaS tool to enhance your communications or productivity while maintaining social distance. SaaS content marketing we can simply say it is marketing for SaaS tools. It could be use blogs, articles, guest posts, videos or any form of content that helps educate users about your product. With the SaaS content marketing you choose, you should show customers or users how the software will solve their problems; hence you need a SaaS content writer. Also Read: SaaS Content Marketing: 8 Effective Habits for Quality Content
Why Hire a Saas Writer?A SaaS writer will help you produce content for your blogs, guest post, and digital PR that clearly shows customers how the SaaS product will solve their problems and guide them on using the software. A great SaaS writer is one who understands your audience, customer journey, and your competitors. With great SaaS content, you will earn trust, credibility, increase conversions, and provide value to your customers. Therefore, it is vital to hire a SaaS writer who will help you curate content for your SaaS product and communicate the correct message to your target audience.
Where to Get SaaS content WritersIn an era where remote working is the new norm, digital marketers and content creators are shifting to remote working. You can get freelance SaaS content writers through their websites, content mills, and even LinkedIn or other social media platforms. To cut the chase, hire Egline Samoei, a SaaS content writer who has vast experience in SaaS content writing. She has over eight years in content writing for SaaS, Platform as Service (PaaS), and Infrastructure as a Service (IaaS). Check her SaaS content writing portfolio, and feel free to shoot an email via email@example.com.
Kenya Social Media Statistics 2020 Social Media Usage in Kenya
How is social media consumption in Kenya in 2020?
If you are living it in this era, you must have used any form of social media, if not a majority of social media platforms. They are different social media platforms across the globe, with some that keep emerging. In Kenya, where there is an increase in internet connectivity and usage in mobile devices, we have seen brands and individuals use social media to interact and build online communities, among others. But how are Kenyans using social media in 2020? In this article, we look at social media consumption in Kenya in 2020.
What is Social Media?
Before we look at the social media statistics in Kenya in 2020, we must first define the term
social media. Social media can be plainly defined as tools or platforms that are internet-based that enables you to connect, communicate, interact, and share content instantly and efficiently. Some of the popular social media platforms include Facebook, Instagram, WhatsApp, TikTok, Twitter, Snapchat, YouTube, Pinterest, LinkedIn, to mention a few. Each social media has different usage and set of rules. In our next article we look at How Kenyans are Using Social Media. Keep checking on our blog for the next article.
What is the Average Daily time spent on Social Media?
The Global Webindex social media report shows that globally, digital consumers are now spending an average of 2 hours and 24 minutes per day on social networks and messaging apps. Now, narrowing it down to Kenya, the
SIMElab report shows that a vast majority ofKenyans spend more than 1 hour per day on social media. Click To Tweet
At What Time Do Kenyans Spend Time on Social Media the Most?
A majority of Kenyans spend more time on social media at night and the evening with the least hours being in the morning. Click To Tweet This data is crucial for you as a brand so that you can know when it is the best time to post your content on social media.
Times when Kenyans spend most time on social media 2020. Source: SIMElab report 2020
An Overview of Top 7 Social Media Consumption in Kenya in 2020
According to the Kenya Social Media Landscape report, 2020 by USIU University SIMElab, the WhatsApp, Facebook, and YouTube are the most used social media platforms in Kenya.
Social media consumption in Kenya 2020. Source: SIMElab report
The report shows that the most used social media in Kenya is WhatsApp. WhatsApp users in
Kenya amount to 89%, and it is most popular among people above 45 years. 54.5 percent of Male use WhatsApp compared to 45.4 % of females who use WhatsApp.
Daily Usage of WhatsApp by Kenyans
Looking at the report, it shows that 91% of WhatsApp users access the channel daily, with 8%accessing it weekly, while 1% use it less often. Moreover, more than 30% of Kenyans 1-2 hours on WhatsApp.
Facebook users in Kenya have declined by 6.8% in 2020, Facebook is still the
second most used social media in Kenya. The Facebook users in Kenya in 2020
amount to 81.7% according to the report. When it comes to usage by age, the
report shows that Facebook is the most preferred platform for between 36-45
years at 13.1 percent. As for the gender, Facebook is popular among Kenyan
males, with 55.3 using it compared to 44.6 of females.
Daily Usage of Facebook by Kenyans in 2020
From the report, we see that 77% of Facebook users access Facebook daily with 19% accessing it weekly, whereas 4% access it less often .31 % of Kenyan Facebook users spend between 30 minutes to 1 hour on Facebook.
The third most used social media platform in Kenya is YouTube. Yes, YouTube. I am sure you must have subscribed to a channel of your favorite vlogger, and you pop in there to check what is new. According to the data, YouTube users in Kenya in 2020 are 58.4%,
with males dominating this platform at 56.8% and females at 43.2%. Notably, YouTube in Kenya is used for entertainment purposes.
Daily Usage of YouTube by Kenyans in 2020
As for YouTube, 67% of Kenyans use YouTube daily, 28% use it weekly, whereas 6% use it
less often. Also, 27% of Kenyan YouTube users use YouTube for about 30min to 1hour
4. Facebook Messenger
The fourth most used social media in Kenya is Facebook Messenger, a messaging platform
that is a product of Facebook. The Facebook Messenger users in Kenya are 37.4 %,
where 43.8% are female, and 56.2% are male. What sounds out on the social media
demographics of Facebook Messenger is that it is the most preferred social
media for Kenyans in Rural areas.
“A majority of Kenyans in the rural areas use Facebook Messenger (45.3%), (44.5%) and WhatsApp (44.2%), compared to a majority of urban residents who use TikTok (67.9%),
Vimeo (67.4%), and Pinterest (63.4%).” Stated in the report.
Daily Usage of Facebook Messenger by Kenyans in 2020
For people who prefer Facebook Messenger, the majority, which is 38%, use it for only less than 30 minutes. Also, 73% of Facebook Messenger use it daily, while 22% using weekly, and 5% use it less often.
Instagram comes at the fifth position as the most used social media platform, with its
users being 37.3% almost tying with Facebook Messenger. Looking at Instagram by gender in Kenya, the data indicates that 55.1% of males use Instagram compared to 44.8%female.
Daily Usage of Instagram by Kenyans in 2020
67% of Kenyans use Instagram daily, 26% use it weekly, and 6% use it less often. Kenyan
Instagram users also show that the majority spend less than 1hour on Instagram
Have you been
wondering about the number of Twitter users in Kenya 2020? Well, the report
shows that 34.4% of Kenyans use Twitter, and it is 6th most social
media in Kenya. Kenyans mainly use Twitter for Politics. Moreover, Twitter is actively used by Kenyans
between the 26-35 years, just like Skype and LinkedIn. Looking the gender, it is also male that dominates
Twitter at 59.5% compared to females at 40.4%.
Daily Usage of Twitter by Kenyans in 2020
The daily usage of Twitter is 68% of Kenyans, with 26% using it weekly a 6% using less
often. Kenyans spend less 1hour on Twitter daily.
The last social media usage platform that we are going to discuss in this article is
Telegram. Telegram is the 7th most used social media in Kenya, with its users amounting to 15.5%. It is also mostly used by Kenyans between the age of 21-25 years. As for usage by gender, males dominate Telegram usage at 66.1% while female’s usage is at 33.8%.
Daily Usage of Twitter by Kenyans in 2020
Telegram is accessed daily by 55% of Kenyans, 29% access it weekly, and 15% access it less often. 38% access the platform less than 30 minutes per day
The other social media platforms in Kenya are Snapchat at 13.5%, LinkedIn at 9.1%, TikTok
8.8%, Skype 8.6%, Pinterest 6.0 % and Vimeo at 2.2%
For the last few days, we have seen big brands like CocaCola, Starbucks, Diageo, Unilever either pause ads or stop ads on Facebook as part of the 'Stop Hate for Profit' campaign. Now, the Indian government has banned 59 Chinese apps including the Popular TikTok, Shareit, UC Browser etc. apps citing privacy concerns
Their Ministry of Information and Technology has said that it "has received many complaints from various sources including several reports about the misuse of some mobile apps… for stealing and surreptitiously transmitting users' data in an unauthorized manner to servers which have locations outside India."
The list of 59 Chinese apps banned in India
Here's the complete list of the apps banned:
4. UC Browser
5. Baidu map
7. Clash of Kings
8. DU battery saver
11. YouCam makeup
12. Mi Community
13. CM Browers
14. Virus Cleaner
15. APUS Browser
17. Club Factory
19. Beutry Plus
21. UC News
22. QQ Mail
25. QQ Music
26. QQ Newsfeed
27. Bigo Live
29. Mail Master
30. Parallel Space
31. Mi Video Call – Xiaomi
33. ES File Explorer
34. Viva Video – QU Video Inc
36. Vigo Video
37. New Video Status
38. DU Recorder
39. Vault- Hide
40. Cache Cleaner DU App studio
41. DU Cleaner
42. DU Browser
43. Hago Play With New Friends
44. Cam Scanner
45. Clean Master – Cheetah Mobile
46. Wonder Camera
47. Photo Wonder
48. QQ Player
49. We Meet
50. Sweet Selfie
51. Baidu Translate
53. QQ International
54. QQ Security Center
55. QQ Launcher
56. U Video
57. V fly Status Video
58. Mobile Legends
59. DU Privacy
TikTok demographics shows India is its biggest overseas market for TikTok. 43% of TikTok users are Indians, that is over 120 million active users. Moreover, Apps like ShareIT were enjoying an Indian market share of 200 million monthly active users. A browser app like UC browser had garnered up to 130 Million users.
Image source: economictimes.indiatimes.com
What is the impact of the ban?
Users will have to look for alternatives.
Job loss because the majority of the banned platforms have Indians as content creators.
I foresee a standoff between these two world's most populated countries
YouTube has "won" the war cause now there will be a shortage of videos.