SEO in the Gemini Era: How Google’s AI Updates Impact Search Optimization
At the just concluded Google I/O 2024, Google announced expanded AI features for Google Search. How will this impact search engine optimization? Google has been making changes to Google search to improve how users find information in the search results.
The generative AI has even accelerated the improvement since the introduction of Gemini and the search lab’s search generative experience.
Here are some of the updates coming to Google Search in the Gemini Era
Google Search is introducing a new feature called AI Overviews.
AI overviews are summaries of search results that are designed to give users a quick overview of a topic without them having to click on multiple links. The feature has been tested in Search Labs, and users liked that they could get a quick summary and then links to learn more if they wanted. Google is rolling out AI Overviews to everyone in the US this week and expects to bring them to over a billion people by the end of the year.
Ability to Customize AI Overviews
Google Search will soon let you customize AI Overviews. You’ll be able to choose to simplify the language for easier understanding or get a more detailed breakdown of the topic
Search is getting smarter!
You can now ask complex questions in one go, thanks to a new AI model called Gemini. This means you can include all the details you want in your search, like location, criteria, and comparisons.
Google gives an example “For example, maybe you’re looking for a new yoga or pilates studio, and you want one that’s popular with locals, conveniently located for your commute, and also offers a discount for new members. Soon, with just one search, you’ll be able to ask something like “find the best yoga or pilates studios in Boston and show me details on their intro offers, and walking time from Beacon Hill.”
Plan Ahead!
Search can now help you create meal plans and trip itineraries. You can search for things like “easy 5-day meal plan for a group” and get recipe suggestions. Google says you can even customize the plan by asking for vegetarian options. You can then export the plan to Docs or Gmail. This feature is currently in testing but will be expanded to include other planning categories like parties and workouts.
Get AI-organized Results Pages
They’re introducing AI-organized results pages to help you brainstorm ideas. These pages will use AI to categorize different websites under unique headings, giving you a broader perspective on your search topic. This will be available first for searches related to dining and recipes, with plans to expand to movies, music, and more.
Google Search is getting a video search upgrade!
You’ll soon be able to search using videos. This means you can record a problem, like a malfunctioning record player, and Search will use AI to understand the video and provide solutions with steps and resources. No more struggling to describe the issue with text!
What does this mean for SEO?
The SEO Impact of Generative AI in Google Search
In my view, the question of how generative AI in Google searches will affect search engine optimization (SEO) has been a major concern. Is SEO dead? While the impact is undeniable, I believe SEO will adapt rather than become obsolete.
Firstly, website traffic might be affected. Users may get some answers directly from search results, reducing clicks to websites for basic information.
Secondly, content creators like bloggers and writers will face a challenge in crafting high-quality, relevant content that stands out for AI algorithms. However, Google’s inclusion of recommended articles within the search generative experience suggests that valuable content will still be crucial.
In essence, generative AI offers easier information access for users but presents a challenge for content creation.
What are your thoughts?
7 Essential Qualities of a Successful Digital Marketing Consultant
What does digital marketing consultant do?
In todays’ ever changing world, you may need to work with a digital marketing consultant to elevate the growth of your business. What does a digital marketing consultant do? A digital marketing consultant is a professional who helps businesses and organizations develop and execute effective digital marketing strategies. They provide expert advice and guidance on various aspects of digital marketing. This will help you achieve their marketing goals and increase their online presence.
Here are some key responsibilities of a digital marketing consultant
Roles of a digital marketing consultant Samodigital Agency
1. Digital Strategy Development
A consultant collaborates with clients to understand their business objectives and target audience and ideal social media platforms. They develop comprehensive digital marketing strategies tailored to the client’s needs. This involves identifying the most suitable digital channels and tactics to reach the target audience effectively.
2. Run Paid Advertising Campaigns
Hiring a digital marketing consultant will assist you in planning, creating, and managing online advertising campaigns across platforms such as Google Ads, social media platforms, and YouTube advertising. They will help you optimize campaigns to achieve maximum reach, engagement, and conversions within the allocated budget.
3. Search Engine Optimization (SEO)
As you know, SEO is crucial for improving a website’s visibility in search engine results. You will not be able to execute this alone if you don’t know how to do it. That’s why you will need an experienced digital marketing consultant. A digital marketing consultant will help you analyze websites, conduct keyword research, optimize content, and provide recommendations to enhance search engine rankings and drive organic traffic Click To Tweet. Some will even be able to write engaging and informative content for your website.
4. Content Marketing
Content is King! It’s what drives engagement, leads and conversion for any business. A consultant will also help you develop winning content marketing strategies that engage and attract the right target audience. You can read this article to understand types of content and why it’s important to brands. Consultants often assess the performance of content and make suggestions for improvement.
5. Social Media Marketing
Moreover, consultants assist in developing social media strategies to enhance brand visibility, engage with the audience, and drive website traffic. Right now, we have top social media platforms and emerging platforms. Platforms like Threads, Lemon8, Bluesky and much more to come. Therefore a consultant will recommend platforms suitable for your business, create content calendars, and provide insights.
Also, they will optimize social media posts and advertising to ensure you gain the most from your marketing efforts and return investment.
6. Analytics and Reporting
With digital marketing you can easily track and measure your marketing efforts. To add on, working with a consultant will help you use various tools to track and analyze the performance of digital marketing campaigns. These could be web analytics tools like Google Analytics, In-app social media analytics or third party analytics tools like Semrush, Sprout Social among others.
Moreover, They will provide you with reports while highlighting key metrics, trends, and areas for improvement. Consultants use these insights to refine strategies and make data-driven decisions.
7. Digital Marketing Training
Finally, some consultants may offer training sessions to educate clients on digital marketing principles, tools, and best practices.If you are in Kenya and you would like to have in-house training for your team, you can hire a certified digital marketer like Egline Samoei Click To Tweet. She will help you gain a better understanding of digital marketing and empowers them to execute strategies independently if desired. Yo can reach out via email at egline@samodigitalagency.com
In Conclusion
To conclude a digital marketing consultant helps businesses leverage digital channels effectively to achieve their marketing objectives, improve brand awareness, drive website traffic, and generate leads or sales. Lastly, they stay updated with the latest trends and technologies in the digital marketing landscape to provide valuable insights and guidance to their clients.
