How To Use Twitter to Grow Your Business
Twitter is one of the most powerful social media platforms that you can use to raise awareness about your business, engage with customers, and generate leads. Twitter boasts 229 million daily active users as of April 2022. So, if you are still wondering if you should use Twitter to grow your business, the answer is “Yes.”
All you need to know is how to set up your account and connect engagingly with people. Remember, people, go to Twitter to discover what is trending and not to be marketed to by brands. Therefore, when your business is on Twitter, you need to have conversations that matter to your community that will help your business grow and thrive.
This article looks at ways to use Twitter to grow your business. But first, let us look at what account you need.
Types of Accounts Available on Twitter
In the past, Twitter used to have one general type of account. However, in the recent past, Twitter introduced the following:
- Twitter for Professionals is meant to provide businesses, creators, publishers, and developers of all industries and sizes to showcase and highlight their content, products, and services directly on Twitter for free.
- Twitter Blue which is a monthly subscription that gives the most engaged people on Twitter exclusive access to premium features
Tip: Set your regular Twitter account and switch to Twitter Professional. This will help you specify the category and account type as a business. It will be easier to grow your business on Twitter.
Ways to Use Twitter to Grow Your Business
Create an Outstanding Profile
Begin by setting up your business account. Choose a display name that is easy to read. Also, use and handle that is consistent with your brand. You may not get the handle that matches your brand name because it’s been taken, but try to use something that still aligns with your brand name. For instance, @SamodigitalAgency was taken, we used @SamodigitaA
Next, you need a cover photo that compliments your brand colours and acts as an ever-changing billboard showcasing what’s new with your business. If you have offers or promotions or are celebrating a season, you can change it accordingly. Also, have a profile photo which preferably should be your company logo. The ideal dimension of a Twitter profile photo is 400x400px, whereas the cover photo dimension is 1500×500.
After that, you need to create a memorable bio that provides Information like your business mission statement, value proposition, location, branded hashtag, or operating hours.
Pin a Tweet
Once you have set up your profile, it’s time to send out Tweets. You will have to create different tweets daily or weekly. If you had created a tweet showcasing your brand, it would get overshadowed by the latest tweets. Therefore, it’s advisable to pin the tweet. A pinned tweet will appear on top of your Twitter profile, and you can change it anytime you have something new you want to inform your audience.
Here is an example of pinned Tweet
Why should you monitor social networks as a brand/ business?
Social media monitoring is the process of tracking hashtags, keywords, and brand mentions in order to stay informed about your audience and industry trends & topics
We can help you do social media monitoring in Kenya pic.twitter.com/20CHEc88XK
— Brandmoran- Social Listening Tool (@BrandmoranKE) December 17, 2021
Create Engaging Content
You need to create engaging content to capture the attention of your followers and target audience. Try and express this through different supported formats like texts, videos, images, infographics, GIFs, and memes.
You can also combine all the formats, as Twitter now lets you post images, videos, and GIFs in a single tweet. Be creative in how you create your content. Ensure they are informative and educational and add value to your clients.
Also, add some humour to your content. Humour humanizes your brand. It’s also memorable and easily shareable. A brand like Mwango Capital uses memes to recap and share news about the business in Kenya.
𝐄𝐧𝐣𝐨𝐲 𝐭𝐡𝐢𝐬 𝐰𝐞𝐞𝐤’𝐬 𝐭𝐨𝐩 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐧𝐞𝐰𝐬 𝐢𝐧 𝐦𝐞𝐦𝐞𝐬 𝐚𝐬 𝐩𝐨𝐰𝐞𝐫𝐞𝐝 𝐛𝐲 @CAK_Kenya:
— Mwango Capital (@MwangoCapital) October 29, 2022
Work with Influencers
Influencer marketing has proven to be one of the most effective marketing strategies. Influencers help create brand awareness, reach a new target audience, raise brand advocacy, and increase sales. Moreover, people trust consumer recommendations. You must work with the right influencers within your industry and niche, even when they have a small following. According to a blog post by Twitter, brands are now shifting to working with micro-influencers over mega-influencers since they offer trusted reviews and have built a strong following that can be valuable to brands.
Here is an example of how ShowmaxKenya worked with one of the top social media influencers, Janet Machuka to promote their shows
On my Twitter Spaces tonight sponsored by @ShowmaxKenya!
A chat on a documentary called “Love Crimes of Kabul.”
— Janet Machuka (@janetmachuka_) October 31, 2022
Another way to grow your business effectively on Twitter is by being consistent on the platform. Tweet at a specific frequency, depending on what works for your brand. For some brands, tweeting three times a week works for them, while tweeting daily works for others. Choose what works for you and stick to that.
Connect with People
As a business, you are also free to follow other accounts. Follow the people within your industry, thought leaders, partners, stakeholders, brand advocates, customers, and fans. These groups of people will likely follow back and engage with your content and eventually help to create brand awareness.
Leverage Twitter Spaces
During the Covid-19 pandemic, social audio content emerged that helped people connect while keeping their distance. We saw the emergence of platforms like Clubhouse, Facebook audio rooms, and Spotify Greenroom among others. To keep up with this trend, Twitter introduced Spaces. Spaces are live audio conversations on Twitter.
As a business, you can host spaces to discuss industry topics, get feedback about your product or answer questions about your product. Twitter Spaces helps you get real-time engagements, build a community, connect with cultural moments and get instant feedback. Try to host spaces consistently or one of your team could participate in other spaces within your niche.
Below is an example of how Synnefa a Kenyan Agribusiness Startup is using Twitter Spaces
The future is calling, and it is here to stay. With the development of new innovative technologies, farmers are leading the way.
— Synnefa (@synnefa_KE) March 16, 2022
You can also promote your tweets through Twitter ads to reach a wider audience. Twitter ads campaigns allow you to achieve your marketing goal, like brand awareness, increasing followers, driving consideration, or delivering conversions. Twitter lets you quickly promote your posts, grow your followers, and increase your reach if you build brand awareness.
Twitter offers you immense ways to grow your business. Whether you are a solopreneur, a small business, or a large business, you can connect with fans, communities, audiences, and partners and grow your brand. Just understand the platform and use the above ideas to grow your business, get leads and make conversions.
If you need help with creating social media content or blogs, contact us at email@example.com.
Are you able to identify a cyber attacks? Cybercrime is more prevalent in today’s digital world than ever before. And if you do business online or have private information stored in the cloud, then this comes with a risk that your confidential information could be accessed by a cyber-criminal. So, if you want to avoid this risk at all costs, Samodigital Agency shares the following article on how to identify and prevent cybercrime from happening to you.
Cybercrime and why it is so prevalent these days
Cybercrime has existed for some time. However, it has escalated dramatically with the rise of remote work and our increasing reliance on automated systems. According to statistics, common cyber attack threats like ransomware escalated by 250% in 2021 with financial losses in the hundreds of millions of dollars.
The different types of cyber attacks
It’s important to know about the types of cyber attacks and how to counteract them. The most common cyber threats you’re likely to encounter include:
Malware is a type of harmful software that becomes embedded in your computer system. This usually happens as a result of clicking on a link that seems harmless enough at first. However, once installed, it gets to work obtaining confidential information by derailing normal sequences of events in your computer’s system, leaving it more vulnerable than before.
Like malware, phishing typically happens as a result of clicking on a link that would seem like your everyday, usual email attachment. However, the goal of phishing is to obtain confidential log-in information such as private PINs or bank login details in an attempt to scam you of your money online.
Man-in-the-middle attacks are cyber attacks as subtle as they come. As the name suggests, man-in-the-middle attacks occur when information is intercepted while on route to the intended party. This confidential information is then forwarded to the wrong recipient, who then has access to your private information to do as they wish.
These sorts of data breaches are particularly detrimental to businesses that manage large volumes of sensitive data. Public leaks of data could result in astronomical damages for the client as well as for the business itself. Examples of how a breach in security could negatively affect a business could include loss of revenue, major disruptions in productivity, and potential lawsuits even. This is all the more reason why it is essential to protect confidential data at all costs.
Ways in which you can prevent cyberattacks
Although cyberattacks are rife nowadays, there are things you can do to protect your private information online such as installing antiviruses, maintaining the integrity of your wireless networks, being careful of the information you share on social media, protecting your passwords as well as making sure that you dispose of sensitive business data by clearing backed up data on all external devices. As your company grows, it will behoove you to work with dedicated IT professionals who can manage your cybersecurity, and quickly mitigate the effects of an attack or breach.
Staying on top of suspicious activity
Prevention is better than cure when it comes to cybercrime. Furthermore, equipping yourself with the knowledge, tools, and information you need to put a halt to fraudulent activities right from the very beginning is vital. It helps to ensure you don’t incur potentially huge financial losses that may be difficult to recover from.
The engagement metrics on Twitter are retweets, quote retweets, likes, link clicks and impressions. However, retweeting is viewed as an important metric on Twitter, not just for a marketing campaign but even for Tweep(user). In this article we look at the difference between a retweet, a quote tweet and then look at the importance of retweeting a post.
Let us get started!
What is a retweet?
Twitter defines a retweet as a re-post of a Tweet. The Retweet feature helps you and others quickly share that Tweet with all of your followers. You can Retweet your own Tweets or Tweets from someone else.
Some users disagree with Retweeting your own Tweets and even made hilarious Tweets About Retweeting Your Own Tweets, but you have heard from the horse’s mouth; You can retweet your own tweet!
What is a Quote tweet?
On Twitter, you can retweet or quote a tweet. When you quote a tweet, you are retweeting a tweet and adding your comments. It could be a recent Tweet post that you want to add your perspective or an old post that is relevant again.
Twitter introduced Quote Tweets in 2020 as temporary tweet format ahead of the November 3rd US presidential election, to help prevent abuse and the spread of misinformation.
Tweets about a Tweet add more to the conversation, so we’ve made them even easier to find.
Retweets with comments are now called Quote Tweets and they’ve joined the Tweet detail view. Tap into a Tweet, then tap “Quote Tweets” to see them all in one place. pic.twitter.com/kMqea6AC80
— Twitter Support (@TwitterSupport) August 31, 2020
In both cases you just retweeting but quote retweet you can add your comment.
Why Do You Retweet on Twitter?
So why do we retweet? Now that we have distinguished between the two types of retweets available on Twitter, you need to know the importance of retweeting.
1. To quickly share information
Many will agree that they retweet as a quick way to share information while attributing it to the source. Assuming trusted source posts a piece of breaking news, you will likely retweet the post instead of creating a new one of the same content.
The news could be about a winner of an event, say the Tokyo Olympics, the death of a popular figure, natural calamities, court ruling or any other news. Below is a poll I conducted on the reasons why people retweet.
Hey Tweeps, why do you retweet a Tweet?
— Egline Samoei (@EguarEglin) July 9, 2021
2. To amplify information
People also retweet tweets so that they can amplify the information to their followers. Also, it is a means of sharing information, but this time, it reaches a new audience or your audience.
Assuming there is a post by Samodigital Agency on tips on content creation, I would retweet the post so that it can reach many people interested in the marketing tips.
3. To add your perspective
You may come across a post that you may want to add your sentiments different from the sources. In this case, you will quote a tweet with your sentiments. If an old tweet has become relevant again, you can retweet it and quote with the current context.
You can also quote a tweet poll to give the results or a finding of a poll. Here is a good scenario by social media marketing strategist and Founder of Africa Tweet Chat Janet Machuka
Wow! According to this poll, most people can comfortably quit Instagram.
— Janet Machuka (@janetmachuka_) September 7, 2021
4. To make one’s presence as a listener visible
You can also show support to a person on Twitter by retweeting their post and making them visible. Mark Trammell, a design researcher at Twitter, says, “People also retweet to introduce their followers to someone new or to shine a spotlight on someone deserving…The retweeter becomes the person who brings the new cool kid in town to the party.”
5. Build relationships
When you retweet a person’s tweet, you are not only sharing information or amplifying their tweet but also building relationships. Yes, that is how online relationships are built and nurtured.
You may have come across a situation where a person retweets your tweet, and you go ahead and check their profile and even follow them. With time you get to build meaningful connections.
Engagements on Twitter vary but retweeting a tweet is seen to be more powerful. It is an easier way to share and amplify information. It also gives you a chance to gain followers and attract relevant personalities. Keep tweeting, keep retweeting. Eventually, build and grow your network!
Facebook Page vs Profile: Is it Better to Have a Facebook Page or Profile?
Facebook allows anyone to create a Facebook page or personal profile. So, which one is better to have? If you have a business, it is always advisable to separate your personal profile from a Facebook page.
When scrolling through a Facebook feed you will see posts from personal profiles who are friends, pages you have liked and even groups you have joined. A few weeks ago, a friend was venturing into photography and I received a friend request from a name that looked familiar. Looking through the profile, it was the brand name of his photography. This never sounded well for me and urged them to create a Facebook business page instead. Remember he already has a Facebook personal profile and is now creating another Facebook profile under his photography name. So, why have a Facebook page not a Facebook profile for business?
First, we need to distinguish between a Facebook profile Facebook page
A Facebook Profile is your personal account on Facebook, where you tell people about yourself, add friends and share personal updates. A profile is what you first create when you sign up on Facebook by providing personal information and creating a password. With a Facebook profile, you can connect with friends, family, colleagues, and follow brands and organizations that are of interest.
Importance of a Facebook Profile
- You will be able to create posts, share videos, photos
- You can share information and stories with your friends and family
- Like, follow and get updates on businesses and organisations that interest you
A Facebook Page is your business’s digital presence on Facebook that you create using your personal profile. A Page has tools to help you grow your business, connect with customers and see how people interact with it. With a Facebook business page, you add details of your website like contacts, website, services and get analytics.
Facebook page is ideal for businesses, organisations, charities, public figures
Previous Post: What is Doomscrolling and How To Avoid Doomscrolling?
Why You Should Have a Facebook Business Page for your Brand or As A Brand
Imagine a brand like Nike sending you a friend request, or you sending a friend request to a company like Coca-Cola? You find it odd, right? Now, imagine how many friend requests those companies could be receiving if they created a Facebook profile instead of a Facebook page where their fans could just like and follow within a click!
A facebook business page should be part of your social media strategy, not a replacement for your website
— Av (@GameSpells) April 24, 2021
That is exactly why brands need a business page no matter how small your business is. Try and look at the future. Your fanbase, community or customers will grow over time.
Here are other benefits of having a business page over a profile
Get A Wider Reach
With a Facebook page, you get an advantage of a wider reach on your posts. Page’s content is often public and Facebook users can search and view your content. When your followers share or comment on your page, their friends will get to see your posts. Some will be prompted to follow you back.
Tip: When posting content on your page, add relevant trending hashtags within your industry so that you can get a wider reach. In 2020, Facebook Promoted the Use of Hashtags on Posts with a promise of Wider Reach
Unlike a Facebook profile that limits you to 5000 confirmed friends and 1000 friend requests in the queue, pages allow millions of people to follow your brand. You can invite friends to like your page and grow your community. Moreover, you can also manage your followers by banning disrespectful followers or muting insensitive words on your page.
Target Your Market
The beauty of having a page is that you can market your page to a specific targeted audience. Also, you can boost posts to the targeted audience or lookalike audience. A lookalike audience is customers who are similar to your current audience. Moreover, with a targeted audience you can target people:
- According to their interests, gender, age, location, behaviours and demographics
- That like your page
- Who like your page and their friends
- In your local area
Tip Facebook Page Posts: The Rise of Memes and Why You Need to Start Using Meme Marketing
A Cheap Way to Market and Advertise Your Brand
Facebook pages offer you an affordable way to advertise and market to your target market. Within less than $2 you can reach about 443-1.3k people per day with 68-195 engagements! Facebook promotions are affordable and allow you to target the right audience.
NB: My Ad Center settings are in Kenya currencies for the pages I manage.
Get Free Analytics
With a Facebook page, you will get free overview analytics and detailed insights into your posts. You will get insights on total page followers, organic followers, paid followers, daily page views, organic vs paid reach, page likes among others.
Another free detailed page insight you get on the Facebook page is the People insights. You can know your fans, followers, people engaged, people reached by age, gender, location and language. What a free useful insight!
You Can Schedule Posts
Sometimes you may have a busy schedule but you still want to engage your customers on Facebook. At times, you want to have your post published when most of your page followers are online but you will not be online then. Here is where the Facebook Schedule post feature comes in. You can schedule posts to any day and time, unlike a Facebook profile.
You can allow other People to Manage your Page
Teamwork is paramount! A Facebook page allows you to add other people to manage your page such as comments, create ads and delete comments. You can assign your friends or your team with roles like editor, moderator, analyst, advertiser or a custom role.
If you are a personal brand or have a brand, consider creating a Facebook page over a Facebook profile. Although you must have a Facebook profile to create a Facebook page, you have a Facebook and grow it. With a business page, you will enjoy a pool of privileges in marketing, get data insights and manage your community easily.
Today, you can’t miss to come across a meme as you scroll through your favourite social media platform. People relate with memes and they will often share them from one social media platform to another. You will even find pages or accounts dedicated purely to memes. Some social media users have even branded themselves as king and queens of meme-making. Since memes are being embraced globally and they communicate humorously, you should start incorporating meme marketing in your digital marketing strategies.
What are Memes
Going by online definition, memes pronounced as /meems/ are images, videos, pieces of text, typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations.
One of the most popular memes in 2021 is a photo of US Senator, Bernie Sanders sitting with legs and arms crossed comfortably has been superimposed into images from around the world. This photo went viral and I bet you must have seen it.
What is Meme Marketing?Meme marketing is the use of memes by brands to promote their product and services Click To Tweet. Some brands have taken lead in meme marketing as one of their social media strategies since they are free, easy to create and are sharable.
According to the 2021 Social Media Trends report, meme marketing is one of the social media marketing trends in 2021. The report says “memes are spreading across the internet as a fun way to engage communities. They’re not all positive and cute, however. As per any communication, they can be used to manipulate the mindset of viewers. They can be used to normalize extreme behaviour, like external agencies interfering with elections or other major events. In 2021, you need to be ready to protect your brand from memes.”
The report further says thatin the coming months and years, expect memes to be used more to persuade consumers, both on key issues such as these, and the ones that could impact your brand Click To Tweet.
Worldwide mentions of the term “meme” has been increasing over time according to Google Trends
What to Consider when Creating Meme for Marketing
Here are some tips to consider when creating memes for marketing
1. Know Your Audience
The first thing to consider before making a meme is to analyse your target audience. If your target audience is millennials or baby boomers you can craft content and caption what is relatable to them.
2. Be Trendy
You need to keep up with trends and hijack your social media posts with memes of what people are talking about what is usually known as memejacking.
Take for instance, on March 29, 2021 the Ever Given ship was freed in the Suez Canal by days after being since March 23 causing traffic in the canal. A number of brands were keeping an eye on the trending event and once it was freed they posted memes around their brands on Ever Given ship. Here are some examples trendy meme marketing on Ever Given
Don’t worry. We’ve got this. pic.twitter.com/JwOBhJtu4h
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) March 29, 2021
We give you, BATTAASH ⚡ pic.twitter.com/KH4xe1NM7Y
— World Horse Racing (@WHR) March 29, 2021
However, be aware not to use meme on sensitive topics like violence, rape, race, assault etc that may damage your brand.
3. Make Sure the Meme Matches Your Brand Voice and Personality
Just like any other brand content that you post on social media, from post to stories it should match your brand personality and voice. It makes it easier for your audience to relate it to your band. Neil Patel emphasizes that, no matter what you decide to do with your memes, be consistent with your brand persona and stick with it. Otherwise, you risk confusing (and losing) your audience.
What should guide you in creating memes that are in line with your brand voice and personality, you need to define the target persona. Here are some guiding questions by Julia Enthoven in a Social Media Examiner article on how to use memes for marketing.
- What content does your customer consume?
- What music, TV shows, or celebrities do they like?
- How can you delight and entertain them?
- What problems do they face that are common to their community?
Note that the worst thing to do with memes is to add a call to action (CTA) such as subscribe, purchase, or follow. Memes are a fun way of engaging with your audience therefore they will share them, which will then create awareness and eventually generate leads. Click To Tweet
4. Repurpose Popular Memes
Creating original memes might be difficult. At times you may not be able to create one that matches the current moment of what is happening. As a result, you can reuse existing GIF or Meme libraries online. Some of the popular meme online libraries include GIPHY, imgflip and Meme High Res Stock, and iStock just to mention a few. You can visit these meme libraries and repurpose exciting memes by adding captions, brand font and logos.
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5. Be Cautious About Your Memes and Research Well
Research your memes well and understand the cultures so that you don’t offend online users. On one occasion, the Chelsea football club had to delete a meme after some fans took offence to the Kante meme shared by Chelsea. Chelsea had created a meme in wake of the huge container ship, the MV Ever Given, finally being freed after being stuck in the Suez Canal in Egypt since last Tuesday
Benefits of Meme Marketing
You will notice that the most successful brands across the globe are incorporating meme marketing in the social media content strategy. This then begs the question of why you should use memes in marketing. Here are some benefits of using memes in marketing.
Memes Are Easy to Create and Cheap
Creating memes is easy since you can find existing ones on online memes libraries like GIPHY and imgflip. From there, yours is just to repurpose them to align with your brand voice and personality.
Meme Humanize Your Brand
When people are interacting with a brand online, they don’t want a robotic kind of engagement. They want to feel they are engaging with a human behind the screen. Memes give you that opportunity to humanize your brand through memes.
Memes are relatable hence Increase Engagement
The beauty of memes is that they are relatable with people and tend to share them willingly. How many memes have you seen today on social media? A number of them, right? probably you have even shared them or reacted to them. By nature, memes are widely shareable hence it increases engagement.
Memes create a sense of community
Memes create a sense of belonging among your followers and audience when you use memes that your community can relate to. You must have seen comments like “I can relate” on a meme.
Meme marketing is still new and a few brands have embraced it. You should also start using memes in your marketing strategy since they create engagements, allow brands to communicate their brand personality funnily, humanize a brand and create a sense of community.
Do you find yourself scrolling through negative news over and over again? Even before the Covid-19 pandemic hit the world, people have been using social media to connect with friends, family, get news, etc. However, you will find that the timeline on social media is full of sad news, many deaths daily, a spike in cases of Covid-19, rape cases, murders and you keep scrolling from one sad story to another. You even go to comment sections to read the comments. Well, that is doomscrolling. So, what exactly is doomscrolling?
According to Merriam Webster, Doomscrolling or doomsurfing are new terms referring to the tendency to continue to surf or scroll through bad news, even though that news is saddening, disheartening, or depressing. Click To Tweet Many people find themselves reading continuously bad news about COVID-19 without the ability to stop or step back.”
Why are we Doomscrolling?
Lockdowns across the globe has led to an increase of social media users to 4.20 billion. According to theDigital 2021 report, it shows that 1.3 million new users joined social media every day during 2020 and they spend 2 hours and 25 minutes daily. Click To Tweet What are people searching or scrolling on social media? Some people say they are doomscrolling in a bid to find answers about the pandemic or feeling the need to stay informed about what is happening around them and around the world. The loop of going through social media posts, to comments, to searching articles to videos also makes people get and understand a story in different angles. Strangely, doomscrolling tends to be satisfying to for some people, but studies have shown to have negative impacts on your mood and brain.“Many people think that they’ll feel safer by staying abreast of the latest news. Yet, they don’t realize that consumption of the negative news only leads to greater fear, anxiety, and stress,” Dr. Carla Marie Manly Click To Tweet, a clinical psychologist and author of “Joy from Fear: Create the Life of Your Dreams by Making Fear Your Friend,” told Healthline.
How to Stop Doomscrolling
Before we look at how to avoid doomscrolling, it is vital to ask yourself this question. How does doomscrolling make you feel after getting the information you wanted? Is it satisfying? Are you anxious, hopeless, empty or stressed? If it leaves you stressed and hopeless, then you need to stop doomscrolling now. Here are some ways on how to stop doomscrolling.
1. Set time Limits
One way to stop the nerve-ending Doomscrolling is setting certain time limits on the time you want to spend on social media. For apps like Facebook and Instagram, you can use inbuilt time limit features so that you can know when to log out of social media. Once you hit the time limit you will not be able to use the social media app doomscrolling.
I’ve started limiting my social media time with timers on my phone. Instead of just telling me TIME’S UP and letting me keep doomscrolling, my android phone gives me warnings of how much time i have left and then REFUSES TO OPEN THE APP, which, is hilarious to me.
— vicki nerino (@vickinerino) March 21, 2021
2. Avoid using your Phones in the Morning and Bedtime
Do you sign in to social media platforms the first thing you do in the morning or the last thing you do before going to bed? It’s at any of these moments that people tend to spend a lot of time doomsurfing on social media. Learn to make your morning and nights sacred and avoid using your phones to doomscroll. Here is a reminder from Karen K. Ho, a global finance and economics reporter for Quartz based in New York who emphasizing the importance of rest and screen breaks. Her Twitter Bio reads “part-time Doomscrolling Reminder Lady”
Hi, are you
There’s been a lot of bad news
this week. A lot of fear, sadness, and grief. A lot to take in and
figure out. I know you’re doing your best. Try not to stay up
too late tonight. You still deserve time to rest.
Karen K. Ho (@karenkho) March
3. Practice Gratitude
It’s with no doubt we are living in tough times and there are sad stories daily. However, it would help if you practiced gratitude. Look for something positive things around you and be thankful for them. It can be something minor like appreciating the cup you are using, the sweet breakfast you have had, the plants in your house, good weather, or the people that make you happy. With time you will have positive thoughts even when things are tough.
4. Turn off Push Notifications
If you have notifications of social media platforms or articles turned on, you can consider switching them off. Truth be told. Some articles or news blogs have crafted the art of catchy headlines that you will be prompted to open once they appear on your phone.
5. Consider Social Media DetoxSocial media detox is consciously taking a break from social media consumption for a given period, usually 30 days. Social media detox helps you live the moment, reconnect with yourself, people and things around you and prevent you… Click To Tweet While detoxing, you will stay away completely from doomscrolling. This might not be practical for social media managers and digital marketers.
6. Get a Hobby/Engaging Activity
Another way to avoid doomscrolling is caving to an activity that you like. You can choose to read books, do exercise, gardening, or watch a movie. Any meaningful activity that will distract you from doomsurfing on your phone.
This is all I had the energy to do today and hey it kept me from doomscrolling for a whole hour. pic.twitter.com/KFLcrN8sQi
— Rachel 📷 Kelso (@thehappysnaps) March 24, 2021
7. Do Joyscrolling
You can also opt for joyscrolling or hopescrolling on a social media platform. Remember, amidst all the happenings, there is still positive news and positive stories on social media platforms. Engage in more positive stories rather than sad stories
Hopefully, you will cultivate a habit that will stop you from doomscrolling during the Covid-19 pandemic and in the future. Also, have you been doomscrolling? Have you stopped it, or do you want to stop? Let me know in the comment section how you are dealing with doomscrolling.
Why the Sudden Surge in Telegram Downloads?
December 2020 Vs. January 2021 Non- Gaming Top Apps Worldwide
As you can see from the top apps worldwide for January 2021 Chart, Telegram became the most downloaded app globally. It was then followed by TikTok and Signal in the third position. WhatsApp was the fifth most downloaded app down from 3rd position in December 2020.
If you break it down per digital distribution service,Telegram was the most downloaded app on the Google play store, while Signal was the second most downloaded app, with WhatsApp dragging at the sixth position. On the contrary, TikTok was the most downloaded app on the App… Click To Tweet
In December 2020, TikTok was the most downloaded non-gaming app worldwide for December 2020, with close to 56 million installs. According to analytics by Sensor Tower, the countries with the largest number of TikTok installs were from Douyin in China at 11 percent, followed by the United States at 10 percent.
WhatsApp was topping at top 3, while Telegram was the 9th most downloaded app and the Signal app is missing out in the top 10
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What is SaaS Content Marketing?
The term SaaS stands for Software as a Service. SaaS companies such as Google Apps, MailChimp, Salesforce, Zoom are transforming our lives, and people are looking for content about them and how to use them. This has been very evident during the Covid-19 pandemic that hit the world. In one way or another, you must have used a SaaS tool to enhance your communications or productivity while maintaining social distance.
SaaS content marketing we can simply say it is marketing for SaaS tools. It could be use blogs, articles, guest posts, videos or any form of content that helps educate users about your product. With the SaaS content marketing you choose, you should show customers or users how the software will solve their problems; hence you need a SaaS content writer.
Why Hire a Saas Writer?
A SaaS writer will help you produce content for your blogs, guest post, and digital PR that clearly shows customers how the SaaS product will solve their problems and guide them on using the software. A great SaaS writer is one who understands your audience, customer journey, and your competitors. With great SaaS content, you will earn trust, credibility, increase conversions, and provide value to your customers. Therefore, it is vital to hire a SaaS writer who will help you curate content for your SaaS product and communicate the correct message to your target audience.
Where to Get SaaS content Writers
In an era where remote working is the new norm, digital marketers and content creators are shifting to remote working. You can get freelance SaaS content writers through their websites, content mills, and even LinkedIn or other social media platforms. To cut the chase, hire Egline Samoei, a SaaS content writer who has vast experience in SaaS content writing. She has over eight years in content writing for SaaS, Platform as Service (PaaS), and Infrastructure as a Service (IaaS). Check her SaaS content writing portfolio, and feel free to shoot an email via firstname.lastname@example.org.
Have you ever thought of your safety on social media? What content are you sharing online? Who are your friends or followers? The use of social media platforms is on the rise. Covid1-19 has even accelerated social media usage as a means of communication since most people are working from home. People are using social media for different reasons. According to the Global Web Index report, the following are the top reasons why people are using social media during the Covid-19 pandemic are to:
- Stay up to date with current news and update
- Fill up spare time
- Find funny or engaging content
- Keep in touch with what friends are doing.
With more people using social media platforms, it is also good to ensure your safety and privacy on social media. What content are you consuming? What personal information are you sharing online and how will that affect your privacy? Well, this article looks at some safety measures you need to exercise to stay safe on social media.
1. Use Strong Passwords
For your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. For your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. Click To TweetMoreover, be creative with your passwords. Do not use your names, place of birth, parents’ name, your school, which are passwords that malicious people can easily guess. Other tips related to passwords for you are:
- Use different passwords for different social media accounts
- Do not share your passwords with anyone
- Use two-factor authentication that adds an extra layer of authentication
- Set up security questions
2. Familiarize Yourself with Privacy Settings for Each Platform
Each social media platform has privacy settings that allow you to control or customize your privacy settings. You can control what should be visible to your connection, what people can share, your social media activities or manage how a social media platform uses your data. You can also choose to keep your social media account private or visible to everyone. Have a look at the privacy settings of LinkedIn on what you can control.
3. Be Selective on Friend Requests
Be selective on friend requests and do not accept friend requests of people that you don’t know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share online. Be selective on friend requests and do not accept friend requests of people that you don't know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share… Click To TweetMoreover, do not shy away from cleaning your friends list or connection.
Last year, I noticed that I had many friends on my Facebook account that I didn’t even know that I had accepted in the past. I took the initiative of unfriending strange people just to secure my account. Remember, you have the power to control the people whom you want to be your friend online and never feel guilty about rejecting some friend requests.
Also Read: A Look at Social Media Universe in 2020
4. Be Cautious of What you Share
“Don’t say anything online that you wouldn’t want to be plastered on a billboard with your face (or logo) on it.”-Erin Bury Don't say anything online that you wouldn't want to be plastered on a billboard with your face (or logo) on it. Erin Bury Click To Tweet As you type on “What is on Your Mind” on Facebook, “What do you want to talk about” on LinkedIn or “What is Happening on Twitter,” remember what happens on social media stays on Google forever. You may delete what you have posted but remember somebody might have taken a screenshot of it and saved it. So be careful before you hit that “Post” button.
To add on, be calm on what you post or share on social media. Do not share everything and anything going on in your life on social media. From what share, say a location malicious person can take advantage of that information and even come to where you are.
Also, do not share sensitive information like your phone number, bank details, passwords, date of birth, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media platform, learn to inbox them your personal details rather than posting the complaint with your personal details on their wall.Don't share sensitive information like your phone number, bank details, passwords, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media… Click To Tweet Hackers and malicious will take advantage of that information.
5. Avoid signing Up on third-party apps with your social media credentials
You must have come across sites or apps that allow you to sign up using your social media accounts or email. Avoid signing up on third-party apps using your social media accounts because you will be granting those sites more information about you.
6. Avoid Playing Online Games and Quizzes
The most relatable games and quizzes are those fun games on Facebook like Nametests and Meaww. You may or may not have participated in those quizzes and names, but from today avoid participating in those games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Avoid participating on social media games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Click To Tweet
If you check the privacy terms of Nametests, an Instant game website available on Facebook, they say they process user’s data such as name and profile picture.
“When users create a user account with us, we store so-called inventory data, such as the first names of users or app-scoped IDs (“player ID”). Depending on which of our Online Services, our users use, other data, such as profile pictures or text entries may also be processed. We also process data on the use of our services, such as contents that have been viewed, times of use, their duration and technical details, such as browsers or devices used, in order to make our offer user-friendly and secure.”
Therefore, if you are mindful of your online data and don’t want to share with third-party apps like this quiz site, stop participating in those games.
7. Learn to Logout from Public Computers
To wind up, if you must use a public computer or device to log in to your social media account, learn to log out from those devices. Failing to logout from the public device, a person who will use it after you will definitely be gaining access to your social media account and your personal information, which is not good. For personal computers, ensure that you install antivirus software to protect your computer.
To conclude, observing the above social media tips ensures your personal data safety and your safety on social media. If you need a technical writer who can write similar topics on security, the Internet and social media, kindly feel free to shoot an email on email@example.com. For more topics on content marketing, kindly check out Samodigital Agency blog
Imagine the social media world as a universe and social media platforms as the planets? How many social media platforms will that be in that universe today? Well, that is how Visual capitalist has visualized the Social Media Universe in a fantastic infographic.
Today, there are many social media platforms, and they keep evolving year by year. In 2020 we saw the rise of the Chinese Byte dance TikTok TikTok cross 2 billion downloads globally, more than any app ever on the App Store and Google Play.
Moreover, the Covid-19 Pandemic has steered more engagements to social media platforms than ever before. When Visual Capitalists posted the social media universe infographic, they reported that there were 3.8 billion social media users worldwide, representing 50% of the global population. Note that, Globally, 4.5 billion people use the Internet.
The infographic also visualizes Monthly Active Users (MAU) of each social media platform. The top 5 social media platforms are Facebook, WhatsApp, YouTube, Messenger, and WeChat.
Here is a look at the Social Media Universe in 2020
This social media universe has been clustered to different categories. They include Zuckerberg cluster, Asian Cluster Tencent Cluster and Rakuten Cluster.
To read more about Visualizing the Social Media Universe in 2020 click here