How to use Social Media for Business
According to the Data Reportal Digital 2023 report, there are over 4.76 billion social media users out of 8 Billion people globally, and 10.55 million Kenyans are using social media. These people use social media to connect with friends, find information and discover products and services. If you are not using social media for business, you are missing out on a lot. Your business could benefit from this too.
So, how should you use social media as a business? This article shows you how you can use social media for Business.
7 Ways you can use Social Media for Business
Here are different ways you can use social media to grow your brand as a business.
1. Use social media for marketing
Social media can help you reach your target audience across the globe. You can use social media marketing to reach customers at every point of the marketing funnel. You can reach your target audience with the right social media content strategy, create compelling content, and carefully select social media platforms.
With social media marketing, you need to understand your target audience, know the right platforms and be consistent. You also need to ensure that you engage your followers and be responsive.
2. Use social media for Brand Building
Social media offers a great opportunity to create awareness of your brand. You can establish your business on certain platforms and grow your brand. How many brands have you known through social media? A number of them, right?
This means you can also use social media to create awareness about your brand and build credibility, loyalty, and trust through the content that you post. Fill out your social media business profiles to provide clear descriptions and be consistent with our brand.
Also, ensure you humanize your brand on social media and build a community. Make sure your content is up-to-date, catchy, entertaining, informative, or humorous so that you can stay on top of their minds.
3. Use Social Media for Customer Service
You can also use social media as a communication channel to address customers’ problems and queries. Most brands that have established social media presence are already using social media for customer service, crisis communication and brand reputation management. Brands such as Kenya Power and Lighting Company, Safaricom, and banks such as Cooperative Bank, and Absa, among others.
You will even notice that brands on a platform like Twitter have a dedicated customer service account separate from their main account just to handle customer queries. Examples are Kenya Airways and Safaricom, just to mention a few.
Dear Customer,
DO NOT BE CONNED! Always confirm you are interacting with the official Kenya Airways channels. @KenyaAirways and Kenya Airways Support (@KQSupport) for Customer Care services. #CheckBeforeYouTrust pic.twitter.com/qZvqSn0Jz4— Kenya Airways Support (@KQSupport) August 31, 2022
4. Use social media for sales
You can also use social media to increase sales as a business through advertising. With social media, you can do targeted advertising and reach the target audience cheaply compared to traditional methods. You can target customers per digital activities, demographics, interests and behaviours and boost sales
Furthermore, you can also retarget customers using Facebook Pixel and LinkedIn Insight tag. You can also work with influencers and content creators who will help create awareness and influence their audiences to buy your products and services.
5. Use Social Media for Social Listening
On social media, users share thoughts, media, and conversations. When you listen to and monitor these conversations over time, you will get a huge amount of data and insights. You will then use these insights garnered to improve your brand, products, services, and know brand sentiments.
You can use social media listening tools like Brand Moran to gather all such insights. Other than you will learn about industry trends and brand advocates and bench your competitors
6. Use Social Media To Prove ROI
If you are having challenges tracking and proving return on investment, then with social media, you can easily do it. Social media analytic tools have made it easier for marketers to prove ROI.
You can use in-app analytic tools on social media platforms, Google Analytics, or invest on 3rd party social media analytic tools like Sprout Social, Keyhole, and Hootsuite.
7. Use Social Media for Recruiting and Hiring
Last but least, social media can help you as a business find and hire the right candidate. It’s no longer a secret that companies and recruiters use social media platforms like LinkedIn to head-hunt and recruit potential candidates.
On the other hand, since companies can share their companies cultures on social media, it becomes easier for candidates to learn about the company before the interview.
Final Remarks
Social media is no longer just a platform where users connect. It has become a powerful tool for business. Businesses can use them to grow their brands, create awareness, and marketing, improve sales, and gain real-time customer feedback. You can also use social media for your business.
If you need help setting up social media, growing your business or in house-social media training in Kenya and consultancy, don’t hesitate to contact me at egline@samodigitalagency.com. Also, follow us on social media for more discussions.
