The Rise of Memes and Why You Need to Start Using Meme Marketing
Today, you can’t miss to come across a meme as you scroll through your favourite social media platform. People relate with memes and they will often share them from one social media platform to another. You will even find pages or accounts dedicated purely to memes. Some social media users have even branded themselves as king and queens of meme-making. Since memes are being embraced globally and they communicate humorously, you should start incorporating meme marketing in your digital marketing strategies.What are Memes
Going by online definition, memes pronounced as /meems/ are images, videos, pieces of text, typically humorous in nature, that is copied and spread rapidly by internet users, often with slight variations. One of the most popular memes in 2021 is a photo of US Senator, Bernie Sanders sitting with legs and arms crossed comfortably has been superimposed into images from around the world. This photo went viral and I bet you must have seen it.
What is Meme Marketing?
Meme marketing is the use of memes by brands to promote their product and services Click To Tweet. Some brands have taken lead in meme marketing as one of their social media strategies since they are free, easy to create and are sharable. According to the 2021 Social Media Trends report, meme marketing is one of the social media marketing trends in 2021. The report says “memes are spreading across the internet as a fun way to engage communities. They’re not all positive and cute, however. As per any communication, they can be used to manipulate the mindset of viewers. They can be used to normalize extreme behaviour, like external agencies interfering with elections or other major events. In 2021, you need to be ready to protect your brand from memes.” The report further says thatin the coming months and years, expect memes to be used more to persuade consumers, both on key issues such as these, and the ones that could impact your brand Click To Tweet. Worldwide mentions of the term "meme" has been increasing over time according to Google Trends
GOOGLE trends meme mentions overtime
What to Consider when Creating Meme for Marketing
Here are some tips to consider when creating memes for marketing1. Know Your Audience
The first thing to consider before making a meme is to analyse your target audience. If your target audience is millennials or baby boomers you can craft content and caption what is relatable to them.2. Be Trendy
You need to keep up with trends and hijack your social media posts with memes of what people are talking about what is usually known as memejacking. Take for instance, on March 29, 2021 the Ever Given ship was freed in the Suez Canal by days after being since March 23 causing traffic in the canal. A number of brands were keeping an eye on the trending event and once it was freed they posted memes around their brands on Ever Given ship. Here are some examples trendy meme marketing on Ever GivenDon’t worry. We’ve got this. pic.twitter.com/JwOBhJtu4h
— Mercedes-AMG PETRONAS F1 Team (@MercedesAMGF1) March 29, 2021
However, be aware not to use meme on sensitive topics like violence, rape, race, assault etc that may damage your brand.A quick solution to the #Evergiven problem in the #Suez...
We give you, BATTAASH ⚡ pic.twitter.com/KH4xe1NM7Y — World Horse Racing (@WHR) March 29, 2021
3. Make Sure the Meme Matches Your Brand Voice and Personality
Just like any other brand content that you post on social media, from post to stories it should match your brand personality and voice. It makes it easier for your audience to relate it to your band. Neil Patel emphasizes that, no matter what you decide to do with your memes, be consistent with your brand persona and stick with it. Otherwise, you risk confusing (and losing) your audience. What should guide you in creating memes that are in line with your brand voice and personality, you need to define the target persona. Here are some guiding questions by Julia Enthoven in a Social Media Examiner article on how to use memes for marketing.- What content does your customer consume?
- What music, TV shows, or celebrities do they like?
- How can you delight and entertain them?
- What problems do they face that are common to their community?
4. Repurpose Popular Memes
Creating original memes might be difficult. At times you may not be able to create one that matches the current moment of what is happening. As a result, you can reuse existing GIF or Meme libraries online. Some of the popular meme online libraries include GIPHY, imgflip and Meme High Res Stock, and iStock just to mention a few. You can visit these meme libraries and repurpose exciting memes by adding captions, brand font and logos.View this post on Instagram
5. Be Cautious About Your Memes and Research Well
Research your memes well and understand the cultures so that you don’t offend online users. On one occasion, the Chelsea football club had to delete a meme after some fans took offence to the Kante meme shared by Chelsea. Chelsea had created a meme in wake of the huge container ship, the MV Ever Given, finally being freed after being stuck in the Suez Canal in Egypt since last Tuesday Also Read: What is Doomscrolling and How To Avoid Doomscrolling?Benefits of Meme Marketing
You will notice that the most successful brands across the globe are incorporating meme marketing in the social media content strategy. This then begs the question of why you should use memes in marketing. Here are some benefits of using memes in marketing.Memes Are Easy to Create and Cheap
Creating memes is easy since you can find existing ones on online memes libraries like GIPHY and imgflip. From there, yours is just to repurpose them to align with your brand voice and personality.Meme Humanize Your Brand
When people are interacting with a brand online, they don’t want a robotic kind of engagement. They want to feel they are engaging with a human behind the screen. Memes give you that opportunity to humanize your brand through memes.Memes are relatable hence Increase Engagement
The beauty of memes is that they are relatable with people and tend to share them willingly. How many memes have you seen today on social media? A number of them, right? probably you have even shared them or reacted to them. By nature, memes are widely shareable hence it increases engagement.Memes create a sense of community
Memes create a sense of belonging among your followers and audience when you use memes that your community can relate to. You must have seen comments like “I can relate” on a meme.Conclusion
Meme marketing is still new and a few brands have embraced it. You should also start using memes in your marketing strategy since they create engagements, allow brands to communicate their brand personality funnily, humanize a brand and create a sense of community. Connect with Egline Samoei on LinkedIn and Twitter
What is Doomscrolling and How To Avoid Doomscrolling?
Do you find yourself scrolling through negative news over and over again? Even before the Covid-19 pandemic hit the world, people have been using social media to connect with friends, family, get news, etc. However, you will find that the timeline on social media is full of sad news, many deaths daily, a spike in cases of Covid-19, rape cases, murders and you keep scrolling from one sad story to another. You even go to comment sections to read the comments. Well, that is doomscrolling. So, what exactly is doomscrolling?Doomscrolling
According to Merriam Webster, Doomscrolling or doomsurfing are new terms referring to the tendency to continue to surf or scroll through bad news, even though that news is saddening, disheartening, or depressing. Click To Tweet Many people find themselves reading continuously bad news about COVID-19 without the ability to stop or step back."Why are we Doomscrolling?
Lockdowns across the globe has led to an increase of social media users to 4.20 billion. According to theDigital 2021 report, it shows that 1.3 million new users joined social media every day during 2020 and they spend 2 hours and 25 minutes daily. Click To Tweet What are people searching or scrolling on social media? Some people say they are doomscrolling in a bid to find answers about the pandemic or feeling the need to stay informed about what is happening around them and around the world. The loop of going through social media posts, to comments, to searching articles to videos also makes people get and understand a story in different angles. Strangely, doomscrolling tends to be satisfying to for some people, but studies have shown to have negative impacts on your mood and brain. “Many people think that they’ll feel safer by staying abreast of the latest news. Yet, they don’t realize that consumption of the negative news only leads to greater fear, anxiety, and stress,” Dr. Carla Marie Manly Click To Tweet, a clinical psychologist and author of “Joy from Fear: Create the Life of Your Dreams by Making Fear Your Friend,” told Healthline. Also Read: 7 Privacy and Safety Tips on Social Media during Covid-19 PandemicHow to Stop Doomscrolling
Before we look at how to avoid doomscrolling, it is vital to ask yourself this question. How does doomscrolling make you feel after getting the information you wanted? Is it satisfying? Are you anxious, hopeless, empty or stressed? If it leaves you stressed and hopeless, then you need to stop doomscrolling now. Here are some ways on how to stop doomscrolling.1. Set time Limits
One way to stop the nerve-ending Doomscrolling is setting certain time limits on the time you want to spend on social media. For apps like Facebook and Instagram, you can use inbuilt time limit features so that you can know when to log out of social media. Once you hit the time limit you will not be able to use the social media app doomscrolling.I've started limiting my social media time with timers on my phone. Instead of just telling me TIME'S UP and letting me keep doomscrolling, my android phone gives me warnings of how much time i have left and then REFUSES TO OPEN THE APP, which, is hilarious to me.
— vicki nerino (@vickinerino) March 21, 2021
2. Avoid using your Phones in the Morning and Bedtime
Do you sign in to social media platforms the first thing you do in the morning or the last thing you do before going to bed? It’s at any of these moments that people tend to spend a lot of time doomsurfing on social media. Learn to make your morning and nights sacred and avoid using your phones to doomscroll. Here is a reminder from Karen K. Ho, a global finance and economics reporter for Quartz based in New York who emphasizing the importance of rest and screen breaks. Her Twitter Bio reads "part-time Doomscrolling Reminder Lady"Hi, are you doomscrolling?
There's been a lot of bad news this week. A lot of fear, sadness, and grief. A lot to take in and figure out. I know you're doing your best. Try not to stay up too late tonight. You still deserve time to rest. — Karen K. Ho (@karenkho) March 19, 2021
3. Practice Gratitude
It’s with no doubt we are living in tough times and there are sad stories daily. However, it would help if you practiced gratitude. Look for something positive things around you and be thankful for them. It can be something minor like appreciating the cup you are using, the sweet breakfast you have had, the plants in your house, good weather, or the people that make you happy. With time you will have positive thoughts even when things are tough.4. Turn off Push Notifications
If you have notifications of social media platforms or articles turned on, you can consider switching them off. Truth be told. Some articles or news blogs have crafted the art of catchy headlines that you will be prompted to open once they appear on your phone.5. Consider Social Media Detox
Social media detox is consciously taking a break from social media consumption for a given period, usually 30 days. Social media detox helps you live the moment, reconnect with yourself, people and things around you and prevent you… Click To Tweet While detoxing, you will stay away completely from doomscrolling. This might not be practical for social media managers and digital marketers.6. Get a Hobby/Engaging Activity
Another way to avoid doomscrolling is caving to an activity that you like. You can choose to read books, do exercise, gardening, or watch a movie. Any meaningful activity that will distract you from doomsurfing on your phone.This is all I had the energy to do today and hey it kept me from doomscrolling for a whole hour. pic.twitter.com/KFLcrN8sQi
— Rachel ? Kelso (@thehappysnaps) March 24, 2021
7. Do Joyscrolling
You can also opt for joyscrolling or hopescrolling on a social media platform. Remember, amidst all the happenings, there is still positive news and positive stories on social media platforms. Engage in more positive stories rather than sad storiesConclusion
Hopefully, you will cultivate a habit that will stop you from doomscrolling during the Covid-19 pandemic and in the future. Also, have you been doomscrolling? Have you stopped it, or do you want to stop? Let me know in the comment section how you are dealing with doomscrolling.
Telegram was Most Downloaded App Globally in January 2021 as WhatsApp Drops to 5th
Telegram was the most downloaded non-gaming app worldwide for January 2021. It had more than 63 million installs, 3.8 times its downloads in January 2020. Click To Tweet The countries with the most significant number of Telegram installs were India at 24 percent, followed by Indonesia at 10 percent, according to the latest data provided by Sensor Tower Intelligence.Why the Sudden Surge in Telegram Downloads?
Ever since WhatsApp announced their new privacy policy in January 2021 that WhatsApp users would essentially be sharing more of their in-app data with Facebook, users were not comfortable with the update and began looking for alternative messaging apps. The most favourable WhatsApp messaging apps became Telegram and Signal.December 2020 Vs. January 2021 Non- Gaming Top Apps Worldwide
As you can see from the top apps worldwide for January 2021 Chart, Telegram became the most downloaded app globally. It was then followed by TikTok and Signal in the third position. WhatsApp was the fifth most downloaded app down from 3rd position in December 2020.
If you break it down per digital distribution service,Telegram was the most downloaded app on the Google play store, while Signal was the second most downloaded app, with WhatsApp dragging at the sixth position. On the contrary, TikTok was the most downloaded app on the App… Click To Tweet
In December 2020, TikTok was the most downloaded non-gaming app worldwide for December 2020, with close to 56 million installs. According to analytics by Sensor Tower, the countries with the largest number of TikTok installs were from Douyin in China at 11 percent, followed by the United States at 10 percent.
WhatsApp was topping at top 3, while Telegram was the 9th most downloaded app and the Signal app is missing out in the top 10
Bottom Line
The WhatsApp privacy update backlash led to an increase in downloads of Telegram and Signal messaging apps. Since WhatsApp announced a three-month delay of a new privacy policy initially slated to go into effect on February 8th, how will it impact the February downloads? That is something worth watching! Follow Egline Samoei on Twitter
Definition of SaaS Content Marketing and Why You Need to Hire a SaaS content Writer
What is SaaS Content Marketing?
The term SaaS stands for Software as a Service. SaaS companies such as Google Apps, MailChimp, Salesforce, Zoom are transforming our lives, and people are looking for content about them and how to use them. This has been very evident during the Covid-19 pandemic that hit the world. In one way or another, you must have used a SaaS tool to enhance your communications or productivity while maintaining social distance. SaaS content marketing we can simply say it is marketing for SaaS tools. It could be use blogs, articles, guest posts, videos or any form of content that helps educate users about your product. With the SaaS content marketing you choose, you should show customers or users how the software will solve their problems; hence you need a SaaS content writer. Also Read: SaaS Content Marketing: 8 Effective Habits for Quality ContentWhy Hire a Saas Writer?
A SaaS writer will help you produce content for your blogs, guest post, and digital PR that clearly shows customers how the SaaS product will solve their problems and guide them on using the software. A great SaaS writer is one who understands your audience, customer journey, and your competitors. With great SaaS content, you will earn trust, credibility, increase conversions, and provide value to your customers. Therefore, it is vital to hire a SaaS writer who will help you curate content for your SaaS product and communicate the correct message to your target audience.Where to Get SaaS content Writers
In an era where remote working is the new norm, digital marketers and content creators are shifting to remote working. You can get freelance SaaS content writers through their websites, content mills, and even LinkedIn or other social media platforms. To cut the chase, hire Egline Samoei, a SaaS content writer who has vast experience in SaaS content writing. She has over eight years in content writing for SaaS, Platform as Service (PaaS), and Infrastructure as a Service (IaaS). Check her SaaS content writing portfolio, and feel free to shoot an email via egline@samodigitalagency.com.
7 Privacy and Safety Tips on Social Media during Covid-19 Pandemic
Have you ever thought of your safety on social media? What content are you sharing online? Who are your friends or followers? The use of social media platforms is on the rise. Covid1-19 has even accelerated social media usage as a means of communication since most people are working from home. People are using social media for different reasons. According to the Global Web Index report, the following are the top reasons why people are using social media during the Covid-19 pandemic are to:- Stay up to date with current news and update
- Fill up spare time
- Find funny or engaging content
- Keep in touch with what friends are doing.
1. Use Strong Passwords
For your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. For your social media accounts to be more protected, use strong passwords. Your passwords should entail letters, special characters, numbers and make it at least 8 characters. Click To TweetMoreover, be creative with your passwords. Do not use your names, place of birth, parents' name, your school, which are passwords that malicious people can easily guess. Other tips related to passwords for you are:- Use different passwords for different social media accounts
- Do not share your passwords with anyone
- Use two-factor authentication that adds an extra layer of authentication
- Set up security questions
2. Familiarize Yourself with Privacy Settings for Each Platform
Each social media platform has privacy settings that allow you to control or customize your privacy settings. You can control what should be visible to your connection, what people can share, your social media activities or manage how a social media platform uses your data. You can also choose to keep your social media account private or visible to everyone. Have a look at the privacy settings of LinkedIn on what you can control.
LinkedIn privacy settings
3. Be Selective on Friend Requests
Be selective on friend requests and do not accept friend requests of people that you don't know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share online. Be selective on friend requests and do not accept friend requests of people that you don't know. The friend request you could accept could be a fake account or a malicious person who wants to get hold of the information you share… Click To TweetMoreover, do not shy away from cleaning your friends list or connection. Last year, I noticed that I had many friends on my Facebook account that I didn't even know that I had accepted in the past. I took the initiative of unfriending strange people just to secure my account. Remember, you have the power to control the people whom you want to be your friend online and never feel guilty about rejecting some friend requests. Also Read: A Look at Social Media Universe in 20204. Be Cautious of What you Share
"Don't say anything online that you wouldn't want to be plastered on a billboard with your face (or logo) on it."-Erin Bury Don't say anything online that you wouldn't want to be plastered on a billboard with your face (or logo) on it. Erin Bury Click To Tweet As you type on "What is on Your Mind" on Facebook, "What do you want to talk about" on LinkedIn or "What is Happening on Twitter," remember what happens on social media stays on Google forever. You may delete what you have posted but remember somebody might have taken a screenshot of it and saved it. So be careful before you hit that "Post" button. To add on, be calm on what you post or share on social media. Do not share everything and anything going on in your life on social media. From what share, say a location malicious person can take advantage of that information and even come to where you are. Also, do not share sensitive information like your phone number, bank details, passwords, date of birth, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media platform, learn to inbox them your personal details rather than posting the complaint with your personal details on their wall.Don't share sensitive information like your phone number, bank details, passwords, account numbers on social media that hackers can use against you. When you have a complaint that you are raising to a company through their social media… Click To Tweet Hackers and malicious will take advantage of that information.5. Avoid signing Up on third-party apps with your social media credentials
You must have come across sites or apps that allow you to sign up using your social media accounts or email. Avoid signing up on third-party apps using your social media accounts because you will be granting those sites more information about you.6. Avoid Playing Online Games and Quizzes
The most relatable games and quizzes are those fun games on Facebook like Nametests and Meaww. You may or may not have participated in those quizzes and names, but from today avoid participating in those games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Avoid participating on social media games if you care about your personal security and privacy. All those clicks and taps give the Quiz company information on you. Click To Tweet If you check the privacy terms of Nametests, an Instant game website available on Facebook, they say they process user's data such as name and profile picture. "When users create a user account with us, we store so-called inventory data, such as the first names of users or app-scoped IDs ("player ID"). Depending on which of our Online Services, our users use, other data, such as profile pictures or text entries may also be processed. We also process data on the use of our services, such as contents that have been viewed, times of use, their duration and technical details, such as browsers or devices used, in order to make our offer user-friendly and secure." Therefore, if you are mindful of your online data and don't want to share with third-party apps like this quiz site, stop participating in those games. Also Read: 8 Effective Habits for Quality SaaS Content Writing7. Learn to Logout from Public Computers
To wind up, if you must use a public computer or device to log in to your social media account, learn to log out from those devices. Failing to logout from the public device, a person who will use it after you will definitely be gaining access to your social media account and your personal information, which is not good. For personal computers, ensure that you install antivirus software to protect your computer.Wrap Up
To conclude, observing the above social media tips ensures your personal data safety and your safety on social media. If you need a technical writer who can write similar topics on security, the Internet and social media, kindly feel free to shoot an email on egline@samodigitalagency.com. For more topics on content marketing, kindly check out Samodigital Agency blog
Here is a Look at Social Media Universe in 2020
Imagine the social media world as a universe and social media platforms as the planets? How many social media platforms will that be in that universe today? Well, that is how Visual capitalist has visualized the Social Media Universe in a fantastic infographic. Today, there are many social media platforms, and they keep evolving year by year. In 2020 we saw the rise of the Chinese Byte dance TikTok TikTok cross 2 billion downloads globally, more than any app ever on the App Store and Google Play. Moreover, the Covid-19 Pandemic has steered more engagements to social media platforms than ever before. When Visual Capitalists posted the social media universe infographic, they reported that there were 3.8 billion social media users worldwide, representing 50% of the global population. Note that, Globally, 4.5 billion people use the Internet. The infographic also visualizes Monthly Active Users (MAU) of each social media platform. The top 5 social media platforms are Facebook, WhatsApp, YouTube, Messenger, and WeChat.Here is a look at the Social Media Universe in 2020
This social media universe has been clustered to different categories. They include Zuckerberg cluster, Asian Cluster Tencent Cluster and Rakuten Cluster.
Social Media Universe 2020 by Visual Capitalist
Facebook Promotes the Use of Hashtags on Posts with a promise of Wider Reach
Do Hashtags Work on Facebook 2020?
Yes, using Facebook hashtags in 2020 work! When you login to Facebook today you will notice posts, photos, and ads with different hashtags like #FirstBornChallenge #hotmomchallenge #JerusalemaDance among others. Why? Because Facebook is now promoting use of hashtags with a promise of wider reach. Facebook introduced hashtags in 2013 and updated them in 2016. However, the use of Facebook hashtags in posts had not really been effective not until 2020. According to a screenshot shared Facebook Marketing Mari Smith, taken by a Heather Coy Moonka some of the users had reported seeing a notification by Facebook that said you could increase reach by using hashtags.
“You may have seen a notification on Facebook like this prompting you to add hashtags to your posts to improve your reach? LOVE that! Thank you, Facebook. Many members of my Social Scoop Facebook group are starting to report seeing a slight increase in reach with the use of hashtags now.” Wrote Mari Smith a Facebook Marketing Expert
The use of hashtags is now available for users and page admins. You might have scrolled through your Facebook feeds, and you may have come across trending hashtags such #Jerusalemachallenge, #Firstbornchallenge, #Hotmomchallenge. Below those hashtags, you will notice that Facebook is prompting you try them.
Moreover, with the hashtags on Facebook in 2020 it has gone an extra mile to show hashtag count preview as noted by Social media commentator and leaker Matt Navarra
By knowing the popularity of the Facebook hashtags is helpful for brands to know which hashtags to use when posting photos, posts and ads. Read: How Social Media Consumption in Kenya looks Like in 2020New? Facebook shows a hashtag count preview when creating a new post pic.twitter.com/3Agg33iD6W
— Matt Navarra (@MattNavarra) September 4, 2020
How are Facebook Hashtags effective?
But what do we mean when we say Facebook hashtags work? When you use hashtags in Facebook posts, you will get several benefits as a brand mentioned below.- You will get a wider reach
- Your posts will be searchable and clickable
- It encourages engagements
- Users can find you using branded hashtags
- Allows you to monitor trending topics
Tips for using hashtags on Facebook in 2020
As you have seen, hashtags are now effective on Facebook, and you should start using them. So, what are some of the tips you need to know when using Facebook hashtags?- Participate in the challenges. Just click on “Try it” on a relevant challenge and be creative. Many brands have tried out the #jerusalemadancechallenge
- Just like Twitter and Instagram, you can compose or discover hashtags on Facebook by typing in the hashtags
- Use Instagram to discover trending hashtags, although Facebook has now allowed users to see the hashtag count.
- Don’t go overboard with hashtags on your post. It is recommended that you use 3-5 hashtags per posts
- You can create your branded hashtags that you will be using on your posts.
- When scheduling posts on creator studio, remember to add hashtags.
How Social Media Consumption in Kenya looks Like in 2020
Kenya Social Media Statistics 2020 Social Media Usage in Kenya
How is social media consumption in Kenya in 2020?
If you are living it in this era, you must have used any form of social media, if not a majority of social media platforms. They are different social media platforms across the globe, with some that keep emerging. In Kenya, where there is an increase in internet connectivity and usage in mobile devices, we have seen brands and individuals use social media to interact and build online communities, among others. But how are Kenyans using social media in 2020? In this article, we look at social media consumption in Kenya in 2020.
What is Social Media?
Before we look at the social media statistics in Kenya in 2020, we must first define the term
social media. Social media can be plainly defined as tools or platforms that are internet-based that enables you to connect, communicate, interact, and share content instantly and efficiently. Some of the popular social media platforms include Facebook, Instagram, WhatsApp, TikTok, Twitter, Snapchat, YouTube, Pinterest, LinkedIn, to mention a few. Each social media has different usage and set of rules. In our next article we look at How Kenyans are Using Social Media. Keep checking on our blog for the next article.
What is the Average Daily time spent on Social Media?
The Global Webindex social media report shows that globally, digital consumers are now spending an average of 2 hours and 24 minutes per day on social networks and messaging apps. Now, narrowing it down to Kenya, the
SIMElab report shows that a vast majority ofKenyans spend more than 1 hour per day on social media. Click To Tweet
.
At What Time Do Kenyans Spend Time on Social Media the Most?
A majority of Kenyans spend more time on social media at night and the evening with the least hours being in the morning. Click To Tweet This data is crucial for you as a brand so that you can know when it is the best time to post your content on social media.
Times when Kenyans spend most time on social media 2020. Source: SIMElab report 2020
Also Read: India Bans 59 Chinese Apps including TikTok, UC Browser and ShareIT
An Overview of Top 7 Social Media Consumption in Kenya in 2020
According to the Kenya Social Media Landscape report, 2020 by USIU University SIMElab, the WhatsApp, Facebook, and YouTube are the most used social media platforms in Kenya.
Social media consumption in Kenya 2020. Source: SIMElab report
1. WhatsApp
The report shows that the most used social media in Kenya is WhatsApp. WhatsApp users in
Kenya amount to 89%, and it is most popular among people above 45 years. 54.5 percent of Male use WhatsApp compared to 45.4 % of females who use WhatsApp.
Daily Usage of WhatsApp by Kenyans
Looking at the report, it shows that 91% of WhatsApp users access the channel daily, with 8%accessing it weekly, while 1% use it less often. Moreover, more than 30% of Kenyans 1-2 hours on WhatsApp.
2. Facebook
Although
Facebook users in Kenya have declined by 6.8% in 2020, Facebook is still the
second most used social media in Kenya. The Facebook users in Kenya in 2020
amount to 81.7% according to the report. When it comes to usage by age, the
report shows that Facebook is the most preferred platform for between 36-45
years at 13.1 percent. As for the gender, Facebook is popular among Kenyan
males, with 55.3 using it compared to 44.6 of females.
Daily Usage of Facebook by Kenyans in 2020
From the report, we see that 77% of Facebook users access Facebook daily with 19% accessing it weekly, whereas 4% access it less often .31 % of Kenyan Facebook users spend between 30 minutes to 1 hour on Facebook.
Also Read: Check Out How Much Time You Spend on Facebook And Act Now!
3. YouTube
The third most used social media platform in Kenya is YouTube. Yes, YouTube. I am sure you must have subscribed to a channel of your favorite vlogger, and you pop in there to check what is new. According to the data, YouTube users in Kenya in 2020 are 58.4%,
with males dominating this platform at 56.8% and females at 43.2%. Notably, YouTube in Kenya is used for entertainment purposes.
Daily Usage of YouTube by Kenyans in 2020
As for YouTube, 67% of Kenyans use YouTube daily, 28% use it weekly, whereas 6% use it
less often. Also, 27% of Kenyan YouTube users use YouTube for about 30min to 1hour
4. Facebook Messenger
The fourth most used social media in Kenya is Facebook Messenger, a messaging platform
that is a product of Facebook. The Facebook Messenger users in Kenya are 37.4 %,
where 43.8% are female, and 56.2% are male. What sounds out on the social media
demographics of Facebook Messenger is that it is the most preferred social
media for Kenyans in Rural areas.
“A majority of Kenyans in the rural areas use Facebook Messenger (45.3%), (44.5%) and WhatsApp (44.2%), compared to a majority of urban residents who use TikTok (67.9%),
Vimeo (67.4%), and Pinterest (63.4%).” Stated in the report.
Daily Usage of Facebook Messenger by Kenyans in 2020
For people who prefer Facebook Messenger, the majority, which is 38%, use it for only less than 30 minutes. Also, 73% of Facebook Messenger use it daily, while 22% using weekly, and 5% use it less often.
5. Instagram
Instagram comes at the fifth position as the most used social media platform, with its
users being 37.3% almost tying with Facebook Messenger. Looking at Instagram by gender in Kenya, the data indicates that 55.1% of males use Instagram compared to 44.8%female.
Daily Usage of Instagram by Kenyans in 2020
67% of Kenyans use Instagram daily, 26% use it weekly, and 6% use it less often. Kenyan
Instagram users also show that the majority spend less than 1hour on Instagram
daily.
6. Twitter
Have you been
wondering about the number of Twitter users in Kenya 2020? Well, the report
shows that 34.4% of Kenyans use Twitter, and it is 6th most social
media in Kenya. Kenyans mainly use Twitter for Politics. Moreover, Twitter is actively used by Kenyans
between the 26-35 years, just like Skype and LinkedIn. Looking the gender, it is also male that dominates
Twitter at 59.5% compared to females at 40.4%.
Daily Usage of Twitter by Kenyans in 2020
The daily usage of Twitter is 68% of Kenyans, with 26% using it weekly a 6% using less
often. Kenyans spend less 1hour on Twitter daily.
7. Telegram
The last social media usage platform that we are going to discuss in this article is
Telegram. Telegram is the 7th most used social media in Kenya, with its users amounting to 15.5%. It is also mostly used by Kenyans between the age of 21-25 years. As for usage by gender, males dominate Telegram usage at 66.1% while female’s usage is at 33.8%.
Daily Usage of Twitter by Kenyans in 2020
Telegram is accessed daily by 55% of Kenyans, 29% access it weekly, and 15% access it less often. 38% access the platform less than 30 minutes per day
The other social media platforms in Kenya are Snapchat at 13.5%, LinkedIn at 9.1%, TikTok
8.8%, Skype 8.6%, Pinterest 6.0 % and Vimeo at 2.2%
India Bans 59 Chinese Apps including TikTok, UC Browser and ShareIT
For the last few days, we have seen big brands like CocaCola, Starbucks, Diageo, Unilever either pause ads or stop ads on Facebook as part of the 'Stop Hate for Profit' campaign. Now, the Indian government has banned 59 Chinese apps including the Popular TikTok, Shareit, UC Browser etc. apps citing privacy concerns
Their Ministry of Information and Technology has said that it "has received many complaints from various sources including several reports about the misuse of some mobile apps… for stealing and surreptitiously transmitting users' data in an unauthorized manner to servers which have locations outside India."
The list of 59 Chinese apps banned in India
Here's the complete list of the apps banned:
1. TikTok
2. Shareit
3. Kwai
4. UC Browser
5. Baidu map
6. Shein
7. Clash of Kings
8. DU battery saver
9. Helo
10. Likee
11. YouCam makeup
12. Mi Community
13. CM Browers
14. Virus Cleaner
15. APUS Browser
16. ROMWE
17. Club Factory
18. Newsdog
19. Beutry Plus
20. WeChat
21. UC News
22. QQ Mail
23. Weibo
24. Xender
25. QQ Music
26. QQ Newsfeed
27. Bigo Live
28. SelfieCity
29. Mail Master
30. Parallel Space
31. Mi Video Call – Xiaomi
32. WeSync
33. ES File Explorer
34. Viva Video – QU Video Inc
35. Meitu
36. Vigo Video
37. New Video Status
38. DU Recorder
39. Vault- Hide
40. Cache Cleaner DU App studio
41. DU Cleaner
42. DU Browser
43. Hago Play With New Friends
44. Cam Scanner
45. Clean Master – Cheetah Mobile
46. Wonder Camera
47. Photo Wonder
48. QQ Player
49. We Meet
50. Sweet Selfie
51. Baidu Translate
52. Vmate
53. QQ International
54. QQ Security Center
55. QQ Launcher
56. U Video
57. V fly Status Video
58. Mobile Legends
59. DU Privacy
TikTok demographics shows India is its biggest overseas market for TikTok. 43% of TikTok users are Indians, that is over 120 million active users. Moreover, Apps like ShareIT were enjoying an Indian market share of 200 million monthly active users. A browser app like UC browser had garnered up to 130 Million users.
Image source: economictimes.indiatimes.com
What is the impact of the ban?
Users will have to look for alternatives.
Job loss because the majority of the banned platforms have Indians as content creators.
I foresee a standoff between these two world's most populated countries
YouTube has "won" the war cause now there will be a shortage of videos.
