10 SaaS Content Marketing Ideas for Your SaaS Company

Incorporating SaaS content is vital for the long-term success and growth of your company. However, generating high-quality content that attracts and retains customers can be challenging. To help, we have compiled a list of 10 content ideas that can help your SaaS company drive organic growth. 

What is SaaS in Simple Terms?

SaaS stands for Software as a Service. It is a way of delivering software applications over the internet rather than having users download and install the software on their own devices.

With SaaS, the software is hosted on remote servers, and users access it through a web browser or a dedicated application. Examples of Saas companies include Salesforce, Brand Moran, Zoom, and Hootsuite, among others.

Best SaaS Content Marketing Ideas for Your Saas Company

Now, look at some b2b SaaS content marketing ideas with examples.

1. Write Informative Blog Articles

Consumers want solutions, and the right information is the genesis of meaningful solutions. Many internet users browse web pages looking for useful and informative content. Blog articles provide one of the simplest and finest ways to communicate to potential consumers and leads about your products. 

Informative content paints a good picture of your product and backs up your social media campaign. Post consistently about your SaaS niche, and you will seamlessly attract more audiences. 

Here is an example from the Blue Jeans video conferencing platform

2. Write How to Guides

You can also write guides about your product or service. Customer experience is critical, and it is your duty to provide and maintain high levels of customer experience. SaaS products often prove complex and probably give newbies a rough time.

Furthermore, customers want to identify and get the products they need effortlessly. Therefore, adding how-to guides on SaaS blog topics can be the perfect dose for complex product-related issues.

These guides should be written simply, clearly, and organized. You can reach out to SaaS growth agencies like Samodigital Agency for high-quality Saas content.

You can take some inspiration from how Wondershare PDFelement does it.

3. Leverage Questions and Surveys

Have you thought of answering frequently asked questions? People don’t like normal boring tactics. However, getting out of the box to leverage surveys, questions, and polls is one of the finest b2b SaaS content ideas. 

Questions and surveys provide insights into customers’ behavior and other critical information about your SaaS product. The beauty of these surveys and quizzes is that they are cheap, fast, accurate, flexible, and less biased. 

4. Publish Case Studies and Customer Success Stories

Consumers want to see the product working or at least be certain they are investing in something that solves their needs. Convincing a potential client about your SaaS product is not a plain sailing process.

While there are several proven ways to market your product and convince buyers, one of the effortless methods is using case studies.

Create a case study detailing how your SaaS product has impacted a customer. Find a loyal client and request important details on how your product brought a positive difference in their matrix.

Remember, do not exaggerate the testimonial because clients might consider it a red flag.

Here is how Salesforce is doing

5. Be Smart with Landing Pages

Landing pages are marketing pages that you are redirected to when you click an ad, link, or email. They are designed specifically for advertisement or marketing campaigns. 

Create a suitable, engaging, trustworthy, effective, and relevant landing page for your SaaS product. You can include a lead capture form and a clear call to action to capture visitors and their details easily. 

Nowadays, people use multiple landing pages for different products. This makes navigating and attracting the target audience to respective pages easy.  

6. Create SaaS Podcasts and Webinars

Podcasts and Webinars are extremely useful in marketing virtually all types of products, including SaaS. These are a series of downloadable videos about certain topics. Create SaaS podcasts and use the platform to communicate facts and figures about your product.

Make the podcast entertaining, brief, and conversational.  See how HootSuite hosts webinars on social media marketing

7. Use Comparison Posts

Comparisons posts compare your SaaS products in the same niche. With these comparisons, it is easier to read and understand the information presented. Use tabular formats to bring visualization home and make clients memorize the information.  You can also make use of shareable infographics.

8. Write Alternative Posts

Alternatives posts are a popular content marketing strategy for SaaS companies.  They can help attract and engage potential customers searching for solutions to their business needs. 

Writing alternative articles lets you showcase your unique value proposition and differentiate yourself from the competition. It also helps your target audience make informed decisions about their software investments.

9. Product updates and announcements

Last but not least, invest in writing about product updates and announcements. This kind of content keeps existing customers informed, attracts new customers, showcases innovation and expertise, and encourages engagement and feedback.

Also, you can start writing product updates and announcements. Canva, the online design tool, is a good example of a SaaS company making use of product updates and announcements.

10. Try Informative e-books

Lastly,  you can also create ebooks as one of your SaaS content marketing strategies. The beauty of e-books is that the target audience can easily access them on the same device.  As a SaaS company, you can publish this informative technical e-book and use them to spread your message.

Moreover, e-books are good lead generation tools, offering them as a free download in exchange for contact information. This allows the company to grow its email list and nurture leads through targeted email marketing campaigns.

Additionally, e-books can help increase brand awareness and drive traffic to the company’s website.

Wrapping up

In conclusion, these content ideas can grow your SaaS business organically. Have a content marketing strategy and start with content with ideas you can easily achieve as a company. You can create content internally or outsource to SaaS content writing experts like Samodigital Agency

You can contact us if you want help with writing and creating SaaS content for your company at egline@samodigitalagency.com