GPT-5 Explained: What Business Owners and Marketers Need to Know
OpenAI has just unveiled GPT-5, the latest and most advanced version of its AI model, and it’s already transforming the way we work, create, and communicate. Whether you are running a business, leading a marketing team, creating content, or simply trying to keep up with digital trends, GPT-5 promises faster, smarter, and more accurate results compared to previous models.
What Exactly is ChatGPT-5?
Think of GPT-5 as your new AI partner that’s sharper, more reliable, and more flexible than previous versions. According to OpenAI, GPT-5 is designed to handle complex tasks from drafting high-quality content and brainstorming creative campaigns, to analysing data and even interpreting images or charts.
Compared to GPT-4, GPT-5 has a stronger “long-memory,” meaning it can follow your train of thought over longer conversations, remember key details, and adapt its tone to match your style. It also does a much better job of reasoning through tricky problems, making it a powerful tool for marketers, business owners, and digital creators who want smart support on demand.
GPT-5 Access and Pricing Plans
OpenAI offers ChatGPT through different subscription plans tailored to your usage needs:
- Free Plan: Provides limited access to GPT-5 with daily usage caps. Ideal if you want to try out the model casually. Once you hit your limit, you might get downgraded to a smaller, lighter version like GPT-5 Mini.
- ChatGPT Plus: This paid plan gives you higher usage limits and priority access to GPT-5. It’s perfect for marketers and creators who need reliable, faster responses throughout their day.
- ChatGPT Pro: Designed for power users and businesses, Pro users get the highest usage limits and access to GPT-5 Pro — a more capable variant built for handling complex, resource-intensive tasks with ease.
ChatGPT pricing plans 2025
If you are a small business owner or a content team, these flexible plans let you pick the right balance of performance and cost for your needs. You can also explore the ChatGPT business plans
Key Features That Make GPT-5 Stand Out
Now let us look at some of the key features of ChatGPT-5:
- Sharper Reasoning
GPT-5 excels at multi-step thinking, breaking down complex questions and delivering more accurate answers. - Longer Context
It can follow your conversation or project for much longer without “forgetting” earlier points, perfect for ongoing campaigns or content strategies. - Multimodal Power
Beyond text, GPT-5 can understand and work with images, charts, and diagrams, giving you richer insights. - Smarter Adaptability
It adjusts its style and tone automatically — whether you need professional copy for a client pitch or a playful caption for social media. - Better Accuracy
Hallucinations (AI-generated wrong facts) are significantly reduced, making responses more trustworthy. - Custom Controls
You can fine-tune how detailed or concise it should be, or how much “thinking” it puts into an answer.
The Limitations to Keep in Mind
While GPT-5 is impressive, it’s not perfect. It’s still not “true AI” that understands the world the way humans do and it can make occasional mistakes, especially with niche or tricky questions. This is evident with what some of the earlier users on Reddit are saying about ChatGPT-5.
Moreover, Free-tier users will also face daily limits, and while it’s much more accurate than GPT-4, it’s not immune to errors.
GPT-4 vs GPT-5: The Big Differences
Here’s how the new version stacks up side by side:
| Feature | GPT-4 | GPT-5 |
| Reasoning Ability | Strong, but can struggle with complex multi-step problems | Much better at multi-step, complex reasoning |
| Accuracy | Good, but prone to occasional errors and hallucinations | Fewer errors, more factually reliable |
| Context Memory | Handles shorter conversations, limited long-term recall | Maintains context over much longer exchanges |
| Content Length | Up to ~100,000 tokens | Supports up to ~400,000 tokens or more |
| Pricing | Higher token costs, less cost-efficient | More cost-effective with flexible pricing plans |
| Adaptability | Can switch styles but may need prompts | Smooth and natural tone/style adaptation |
| Multimodal Support | Basic image and text handling (GPT-4o) | Advanced multimodal inputs (text, images, charts, audio, video) |
| Safety & Honesty | Occasional sycophancy and overconfident answers | More honest, transparent, and safer responses |
Why This Matters for You
If you run a business, create content, or work in digital marketing, GPT-5 can save you time, sharpen your campaigns, and even spark ideas you might not have considered. At Samodigital Agency, we are already exploring ways to use GPT-5 for smarter automation, content creation, customer engagement, and market analysis.
The bottom line? GPT-5 is not just another tech upgrade. It is a productivity boost, a creativity partner, and a competitive edge rolled into one.
How to Run Effective Facebook and Instagram Ad Campaigns: A Step-by-Step Guide
How to Run campaigns on Facebook and Instagram?
I am sure you have come across sponsored posts on Instagram or Facebook, and you are wondering how you can run ads for your business, organization or personal brand.
Well, Meta’s advertising platform, which includes both Facebook and Instagram, provides businesses with an unparalleled opportunity to reach and engage their target audience. However, running successful campaigns requires a strategic approach, precise targeting, and continuous optimization.
This guide walks you through the essential steps on how to run campaigns on Facebook and Instagram.
1. Set Up Meta Business Manager
Before launching your ads, the first step is to set up Meta Business Manager, a centralized platform that allows businesses to manage ad accounts, pages, and permissions. Start by creating a Meta Business Manager account. This tool helps you manage your Facebook Pages, Instagram account, ad accounts, and team roles—all from one place.
Here’s what to do:
- Link your Facebook and Instagram pages.
- Add or create your ad account.
- Assign access to team members.
- Add your preferred payment method under Billing.
A proper setup avoids interruptions and keeps your campaigns organized.
2. Choose the Right Campaign Objective
Meta offers a range of advertising objectives designed to align with specific business goals. Selecting the right objective is crucial, as it dictates how the platform optimizes ad delivery.
Businesses looking to increase brand awareness should opt for the reach or brand Awareness objectives, while those seeking engagement and website traffic should choose Traffic or Engagement objectives. You can read more on How to choose the right ad objective in Meta Ads Manager
For direct sales and lead generation, Conversion-based objectives work best. Meta Ads Manager offers a variety of objectives based on your marketing goal. Your selected objective tells Meta how to optimize your campaign.
Choose from:
- Awareness: Reach, Brand Awareness
- Consideration: Traffic, Engagement, Video Views, Messages
- Conversions: Leads, Sales, Website Purchases
Example: Want more sign-ups? Choose “Leads.” Promoting a blog post? Go with “Traffic.”
3. Implementing Meta Pixel for Tracking
One of the most powerful tools available to advertisers is the Meta Pixel, a piece of code that tracks user interactions on your website. To install the Pixel, navigate to the Events Manager.
If you have a website, the Meta Pixel is essential. It’s a tracking tool that helps you measure performance and retarget users who visit your site.
To install the Pixel:
- Go to Events Manager.
- Click “Connect Data Sources” → Web → Meta Pixel.
- Name your Pixel and copy the code.
- Paste it into your site’s <head> section—or use integrations like Shopify or WordPress.
This enables better ad optimization and conversion tracking.
Platforms like Shopify and WooCommerce offer built-in integrations for easy setup. The Pixel enables businesses to track conversions, retarget visitors, and gather valuable insights into audience behavior. Ensuring proper Pixel setup allows for more accurate performance measurement and improved ad optimization.
4. Target the Right Audience
Reaching the right people is key to maximizing return on investment. Meta’s advertising platform offers robust targeting options, including Custom Audiences, Lookalike Audiences, and Detailed Targeting. Custom Audiences allow businesses to retarget website visitors, upload customer email lists, and engage with users who have interacted with their content.
Lookalike Audiences enable businesses to reach new potential customers who share characteristics with existing customers. Detailed Targeting refines audience selection based on demographics, interests, and behaviors, helping businesses connect with those most likely to convert.
5. Select Ad Placements for Maximum Impact
Meta provides multiple placement options, including Facebook Feed, Instagram Stories, and the Audience Network. Beginners may benefit from Automatic Placements, which let Meta optimize ad delivery across different platforms.
However, Manual Placements allow advertisers to tailor their strategy by selecting specific placements that align with their goals.
Instagram Stories work best with engaging vertical videos, while carousel ads in the Facebook Feed are effective for showcasing multiple products. Choosing the right placement ensures better engagement and improved performance.
6. Craft Engaging Ad Creatives and Copy
Compelling visuals and persuasive copy are at the heart of successful ad campaigns. High-quality images and videos that are optimized for mobile viewing perform best. When using video ads, it’s essential to capture attention within the first few seconds and include captions for viewers who watch without sound.
Copy should focus on the benefits of the product or service, use clear and concise language, and include a strong call-to-action (CTA) such as “Shop Now” or “Sign Up.” Running A/B tests on different creatives and headlines helps determine what resonates most with the audience.
6 Tips for winning ad creatives:
- High-Quality Visuals: Use sharp, clear, and high-resolution images or videos.
- Grab Attention Quickly: Hook your audience in the first 3 seconds and include captions.
- Keep it Short: Keep copy short, benefit-focused, and action-oriented.
- Include Strong CTA: Include a strong CTA (e.g., “Shop Now,” “Book Today”).
- Incorporate Branding Subtly: Include your logo and brand colors clearly but without overwhelming the creative.
- Test Different Copy Variations: Experiment with different headlines, primary text, and descriptions.
7. Set Up a Budget and Bidding Strategy
How do you want to spend on your ads? Budgeting plays a crucial role in campaign success. You can choose between a daily budget, which sets a consistent daily spend, or a lifetime budget, which allocates a total spend over a fixed campaign duration.
Meta’s bidding strategies include Lowest Cost, Cost Cap, and Bid Cap, each serving different objectives. If you are new to paid advertising, starting with a small budget allows for testing and optimization before scaling up. Analyzing performance metrics helps determine where to allocate more budget for the best results.
8. Monitor, Analyze, and Optimize Performance
Once your ad is live, go back regularly to track its performance in Meta Ads Manager.
Key metrics to monitor:
- CTR (Click-Through Rate)
- CPC (Cost Per Click)
- Conversions and Leads
- ROAS (Return on Ad Spend)
Always pause underperforming ads, reallocate budget to strong performers, and keep testing new creatives. Meta’s breakdown reports let you dig into which placements, age groups, or devices are working best.
Final Thoughts
Running effective Facebook and Instagram ad campaigns requires a blend of strategic planning, audience targeting, compelling creatives, and continuous optimization. Staying updated with Meta’s evolving ad policies and experimenting with different strategies ensures long-term success. By following these steps, businesses can harness the full potential of social media advertising to drive growth and achieve their marketing objectives.
You can email us via info@samodigialagency.com to book a free strategy call today and we can help you run and set up Meta Ads
How to Get More Plastic Surgery Clients Without Compromising Ethics
You might be a skilled plastic surgeon or clinic but that might not be enough to attract clients! Let’s face it; this is one of those niches that is quite competitive. In other words, you need to stand out if you are to convert more clients. The good news is that you don’t need to compromise your ethics to grow your practice. You can still attract new clients whilst respecting the personal, vulnerable nature of cosmetic procedures. Here’s a guide on how to get more plastic surgery clients without crossing ethical lines.
Lead with Customer Education, Avoid Enticement!
The best place to start when it comes to getting more clients is to build your authority in the market. This is what using tailored ethical marketing in plastic surgery comes in. You are better off starting by offering value-first content.
Remember this is a space where there are tons of aggressive marketing tactics used by competitor medical clinics looking to also get more plastic surgery clients. This means that most prospective patients tend to be often overwhelmed or misinformed.
You can thus stand a cut above the rest if you can position yourself as the educator, not the salesperson.
For example, you can tap into FAQ-style posts and video explainers like say honest procedure breakdowns. Make sure you avoid flashy language in your communication approach.
Tip: If you’re already working with a plastic surgery marketing agency, make sure they focus on educational content strategy instead of the hard-sell tactics approach.
Use Transparent Messaging To Craft Trust
There is literally no ethics in your plastic surgery practice marketing without transparency! Yes, your prospective patients will love honest information.
Sure you want to get more plastic surgery clients but don’t give them any sugar-coated guarantees or unrealistic promises. In this regard, you should be upfront with everything. We are talking about things like costs, risks, recovery times, and outcomes in your marketing copy and content. Well, you have got the duty of care thus you should be medically accurate. This is why you ought to make sure you explain what the client should truly expect
Tip: You can partner with a good great marketing agency to help you refine messaging. This way you’ll be compliant, honest, and still persuasive as a medical service provider
Avoid Fear-Based or Shame-Oriented Advertising
Now, unethical marketing will tend to gear more towards insecurities. On the other hand, long-term patient relationships are more of growing respect and empathy. You should therefore avoid using language or imagery that suggests patients are “flawed” or “not enough” without your cosmetic surgery services.
You are better off focusing more on empowerment messaging: For example, something like a message that tells the client a procedure will enhance their natural features is a better approach. It also helps if you feature diverse models and real patients in your photos rather than just filtering to showcase warped “perfection”
Tip: Ethical marketing in healthcare isn’t about closing fast. It’s more of building patient confidence over time.
Practice Informed Marketing, Just Like Informed Consent
Ethical marketing in healthcare draws parallels with informed consent. Again, patients should feel educated and autonomous. That mindset should show up in all of your content written or videos-including social posts and consultation emails.
Case example; you could create some downloadable guides like: “How to Choose the Right Cosmetic Procedure for You” or something like “10 Questions to Ask Your Plastic Surgeon First.”
You could also share behind-the-scenes videos, surgeon Q&As, and staff spotlights.
After all, people out there love to connect with people, not corporate jargon. So, go for a more conversational language that aligns with your in-person demeanor.
A good plastic surgery marketing agency will help you create these kinds of assets that build long-term trust, not quick conversions.
Share Social Proofs, But Do This Responsibly!
You should also use before-and-after images and testimonials to convey your expertise albeit they must be handled ethically and legally. As a rule of thumb, always get written patient consent (not just verbal). You should also contextualize them like say you share patient stories including goals, concerns, and outcomes.
It’s also wise to use disclaimers like “Individual results may vary”. Again, avoid overpromising to your prospective clients.
It is wise to work with a plastic surgery marketing agency that specializes in crafting HIPAA-compliant content workflows. A good marketing partner should understand how to present patient success stories responsibly.
Wrapping up
In a nutshell, you can get more plastic surgery clients whilst operating within ethical frameworks of medicine. The key is to convey empathy, transparency, and expertise. This way you won’t just avoid ethical missteps but you’ll also stand out.
If you need expert support, partnering with a specialized global plastic surgery marketing agency like Samodigital Agency.
We are a specialized global plastic surgery marketing agency proudly serving clients across the US, UK, and Africa. Our mission is simple: to help your practice attract more patients, build a trusted online presence, and dominate your local market.
Our comprehensive services include:
- Advanced SEO for plastic surgery clinics, including fully managed link building to boost your Google rankings
- Strategic Social Media Management to engage your audience and drive leads
- Custom content creation, paid social and google ad campaigns, website optimization, and more
It doesn’t matter if you’re looking to expand locally or scale globally. We have the experience and expertise to get you there!
So, are you ready to elevate your cosmetic surgery practice?
Just contact us today via info@samodigitalagency.com to schedule a free consultation and discover how we can take your plastic surgery brand to the next level.
Looking for a Google Ads Expert? Here’s What to Look For (Agency vs. Freelancer)
Are you looking to ramp up your online visibility? You might be thinking of running Google Ads as a way to create more awareness and lead generation for your products/services. In this case you might want to look for a Google Ads Specialist to help you with everything from the campaign setup, audits and the ads management. You are probably wondering if you should go for a Google Ads Agency or simply find a Google Ads Freelancer? Well, there isn’t really a one-size fits all solution.
It all boils down to factors like your budget, goals, and the likes. Here’s a guide on what to look for when hiring a Google Ads Specialist be it a full-service agency or a freelancer.
Assess Your Individual/Business Goals
For starters, you’ll need to clarify what you want to gain from your Google Ads campaigns.
For example, do you want to grow your website traffic? Are you maybe looking to drive leads, or boost your business sales? You’ll need to define the KPIs you’ll be looking for. This will make it easier to determine if you need a versatile Google Ads Consultant, a dedicated Google Ads Freelancer, or the full service Google Ads Agency.
When To Hire a Google Ads Freelancer
Google Ads Freelancers are often solo digital marketing professionals. They are skilled at managing campaigns for multiple clients. They can be a great fit if you are a small to mid-sized business with a limited budget.
Pros:
- Cost-effective: This will give you lower overhead costs
- Personal attention: You work directly with the person running your campaigns.
- Flexible: A freelancer tends to be more adaptable in communication and strategy adjustments.
When to Hire a Good Google Ads Agency
A Google Ads Agency on the other hand offers a team of specialists. This will often include strategists, copywriters, designers, and analysts. This can be beneficial if you have a project that’s relatively complex
Pros:
- Full-service: Top agencies can give you end-to-end services. They can handle everything from keyword research to landing page designs and optimization.
- Team of experts: You’ll get access to multiple specialists e.g., a Google Ads Consultants, analysts, designers and more in under one house.
- Scalable solutions: This is often ideal for a growing business or large accounts.
What to Look for in Any Google Ads Expert
Regardless of if you’re hiring a freelancer, agency, or an independent Google Ads Consultant, you definitely want to find the right fit.
Now, there are universal qualities and credentials to watch for:
- Google Ads certification: You should verify their credentials to ensure that they have the right skill sets to get the job done. You should vet that they know their way around platforms like Search, Display, Shopping, and YouTube ads, not just the basics.
- Proven track record: You should also ask for case studies or references showing measurable results.
- Transparent communication: Look for a provider that will make communication and collaboration easier.
Common Pitfalls to to Avoid When Working With Google Ads Freelancers & Agencies
- Promises of instant results: You should keep in mind that Google Ads tends to be data-driven. In other words, performance optimization takes time.
- No access to your account: Avoid an agency or a freelancer that will want to have full admin access to your ad accounts.
Which Should You Choose?
Again, it’s all about taking your pick depending on your project. If you’re on a tight budget and need hands-on attention, a Google Ads Freelancer might be your best option. If you have more complex needs or plan to scale quickly, then you need the right Google Ads Agency.
Ready to Grow with Google Ads?
Whether you’re looking for a dedicated Google Ads Freelancer on a retainer or a full-service Google Ads Agency experience, we’ve got you covered!
Our services cover:
- Google Ads Campaign Setup
- Google Ads Optimization
- Google Ads Audits
- Google Ads Scripting
- Google Shopping Feed Setup
- Conversion Tracking (GA4)
- Google Ads Account Review
- Google Ads Suspension Help
- PMAX (Performance Max) Scripting
- DSA (Dynamic Search Ads) Setup
You can email us via info@samodigialagency.com to book a free strategy call today and discover the smarter way to scale with a trusted Google Ads Expert by your side.
How TikTok Is Shaping the Future of Music Discovery and Streaming
TikTok has changed the way we discover, engage with, and consume music. What used to take weeks of radio play or curated playlists now happens in seconds on a 15-second video. But beyond the viral dance challenges and catchy hooks, TikTok is evolving, with its “Add to Music App” feature that creates a direct pipeline from viral clip to full-stream playback.
This blog breaks down:
- How TikTok influences music discovery and streaming
- Whether it’s a good platform to promote music
- Its overall impact on the music industry
What is the Add to Music App Feature on TikTok?
In December 2023, TikTok introduced a game-changing feature called the Add to Music feature. The goal? To leap at hearing a 15-second clip on your For You Page to stream the full track on your favorite music app as effortlessly as a tap.
This new feature is available in the U.S. and U.K. (with more countries expected soon), and it’s already transforming how users save and engage with music, while offering artists a powerful new way to convert TikTok virality into real-world streams.
TikTok Add to Music App: Source TikTok News
How Does TikTok Influence Music Discovery and Streaming?
TikTok has become a cultural accelerator for music. Its algorithm-driven content serves up sound-backed videos that often lead users to fall in love with a song before they even know the title or artist. Research shows that TikTok users are significantly more likely to both discover and share new music content in the app, while 75% of its users also find new artists via TikTok clips.
Here’s how TikTok drives music discovery and streaming:
- Algorithmic exposure: TikTok surfaces content based on what you engage with, and music plays a big part in that. Trending sounds quickly gain traction and visibility.
- Viral loops: Users create thousands of videos using a trending sound, compounding its reach.
- In-app audio identification: You can tap the song name in a TikTok video and see other content using it, leading to deeper listening.
- Now: “Add to Music App”
This feature allows users to add a song to Spotify, Apple Music, or Amazon Music directly from TikTok. It eliminates the need to manually search for a song you liked in a video—just tap and it’s in your library.
In short, TikTok isn’t just a music discovery tool anymore—it’s a music streaming funnel.
Is TikTok a Good Place to Promote Music?
Yes, arguably one of the best right now.
Whether you’re an independent artist or a major label, TikTok offers:
- Unmatched reach: A single piece of content can go viral and reach millions without paid promotion.
- Authentic fan engagement: Fans don’t just listen; they create. TikTok encourages interaction through duets, challenges, remixes, and trends.
- Short-form storytelling: Artists can tell the story behind their music, share behind-the-scenes moments, or even test unreleased tracks.
And with the new Add to Music App integration, TikTok now gives musicians a direct path to monetization. If your song gains traction, users can easily save and stream it, turning likes and shares into actual plays.
What Is the Impact of TikTok on the Music Industry?
TikTok has had a seismic impact on how music is made, promoted, and consumed for :
Artists:
- Launchpad for careers: Many artists, like Lil Nas X, Ice Spice, and PinkPantheress, gained mainstream success after going viral on TikTok.
- Data insights: Artists and labels can use real-time engagement data to decide which songs to release, promote, or even remix.
- More control for independents: You don’t need a record deal to blow up. Creativity and consistency can take you far on TikTok.
The Industry:
- Influencing charts: A viral TikTok song often climbs Billboard and Spotify charts days or weeks later.
- Shaping sound: Artists now create songs with TikTok in mind—short intros, catchy hooks, and strong beats are designed to “hit” within 5–10 seconds.
- New marketing models: Traditional music marketing has shifted toward influencer partnerships, TikTok challenges, and trend-hopping.
Listeners:
- Interactive discovery: Fans feel like they “find” a song before it hits mainstream radio.
- Faster access to music: Features like “Add to Music App” make saving and streaming immediate.
Final Thoughts
TikTok has evolved from a fun video-sharing app to a powerful music ecosystem. It blends discovery, social interaction, and streaming into one seamless experience.
Whether you’re a music lover, an artist, or a marketer, understanding how TikTok influences music—and now powers it—could be the key to unlocking new opportunities in the digital music era.
With tools like “Add to Music App” becoming more visible in the For You Feed, TikTok is no longer just about trends—it’s about what’s next in music.
10 Proven Strategies to Boost Your Business on X in 2025
X formerly Twitter remains a powerhouse for real-time engagement, thought leadership, and customer connection in 2025. For marketers, brands, social media managers, businesses, solopreneurs, and creators, mastering X can drive visibility and conversions. In this article we share 10 actionable strategies to elevate your presence on X platform.
1. Optimize Your Profile for Maximum Impact
The first thing you need to do on X is to optimize your profile. Craft a profile that stands out. Use a clear logo or headshot, a professional header. Also have a bio that nails your brand’s value proposition. As you craft your bio, include niche-specific keywords and a link to your website to boost discoverability and conversions.
You can also add location and link to your other platforms or website.
2. Post Consistently with Diverse Content
Having an account on X without posting won’t bear you fruit. You need to post content consistently.Aim for 1-2 daily posts to stay visible without spamming followers. Mix text updates, images, short videos, and polls to keep your feed engaging. Data shows visuals and emojis can lift engagement by 30%. Keep posts concise (under 280 characters) for X’s fast-moving feed.
If you need to post content beyond 280 characters, you need to subscribe to X Premium. Understand the different features offered and go for the one that you can afford. X Premium also promises to boost your visibility on X.
3. Prioritize Real-Time Engagement
On X users expect quick responses 59% use the platform for news and updates. Therefore, you need to reply to comments, mentions, and DMs promptly to build trust. Moreover, you also need to join trending conversations in your industry to establish authority and use relevant hashtags to expand reach. This enhances visibility on the platform and helps you grow your brand and build an engaging community.
4. Embrace Video and Audio Features
X is doubling down on video and audio in 2025. Over time, they have made enhancements on video features such as introducing the ability to upload longer and 4K high quality videos. With that in mind, you need to create short-form videos (e.g., product demos or behind-the-scenes clips) to capture attention. Besides posting videos, you can also host Spaces for live audio discussions on industry topics to connect authentically with your audience. You can have thematic areas and recurring days when you are hosting Spaces.
Our Corporate Banking clients are at the heart of our success. With a customer-first approach and a comprehensive suite of solutions, I&M Bank is your partner for sustainable business growth.#IMBank #OnYourSide pic.twitter.com/Jo5MxJVgD6
— I&M Bank Kenya (@imbankke) May 26, 2025
5. Tell Stories That Resonate
Trends come and go, but storytelling drives conversions. There are different approaches to story telling. You can share customer success stories, company updates, or relatable insights. Repurpose high-performing content from Instagram or TikTok, but tweak it for X’s conversational vibe.
While on a routine wildlife health assessment in Meru National Park, the Meru Mobile Veterinary Unit encountered a solitary plains zebra stallion that had distanced itself from its herd. The zebra showed signs of severe pain, lack of appetite, and difficulty walking—prompting an… pic.twitter.com/aM3rGhhH5x
— Kenya Wildlife Service (@KWSKenya) April 24, 2025
6. Leverage Analytics for Smarter Posting
Use X analytics or tools like Hootsuite to identify peak engagement times and track performance. Nowadays, X analytics can show you when most of your audience are most active. Make use of this to know when best you can post content for maximum visibility and engagement. To add on, you need to conduct monthly audits to monitor follower growth and engagement rates, benchmarking against industry standards to refine your strategy.
7. Build an Email List for Control
X’s algorithm and ownership shifts can affect visibility. Besides that, an outage can appear and your audience will be in the dark. You need to build and email list and drive followers to your email list with compelling CTAs, like exclusive offers or newsletters, to maintain direct audience access.
8. Invest in Paid Promotion
Over time, the organic reach on social media platforms has declined, hence you need to boost your reach with paid ads. X leaning pay-to-play, consider ads or boosted posts to ensure reach. Target by interests or demographics for precision, and amplify high-performing organic content for better ROI. To start running your ads go to X ads manager. Alternatively, you can contact us at Samodigital to help you set up converting ads on X.
9. Collaborate for Growth
Another strategy that works like magic on X is partnering with influencers. Be strategic and Partner with micro-influencers or complementary brands to expand reach. Tag non-competing creators in posts to encourage reshares. Engage in X communities or niche discussions to build credibility and attract followers.
10. Stay Agile with Platform Changes
Just like any other social media platform, X keeps evolving with new features, tweaks in algorithms. X’s ad landscape and X continues to evolve its AI tools, with its Grok AI chatbot now able to generate images, including ad variations, based on text prompts. You also need to test new formats like X Money for monetization potential and see how they help you grow. and use tools like SocialBee to streamline scheduling and monitoring.
Adapt quickly to stay ahead.
Why X Matters in 2025
X’s real-time nature makes it ideal for customer service, PR, and thought leadership. Its audience (56.8% male, 43.2% female, mostly 25-34) is highly engaged, especially in the U.S. and Europe. Combine X with 2-3 platforms like LinkedIn or Instagram to maximize impact. For ad pricing or subscription details, visit X Premium.
Focusing on authenticity, engagement, and strategic testing, you can turn X into a growth engine for your brand in 2025.
List of Top 100 Real Estate Companies in Kenya: Best Companies & Agents
Kenya’s real estate space has been one of the most thriving sectors that has experienced quite substantial growth and development over the years. As an individual or investor looking for land, a home or any other real estate service, for that matter, you are likely looking for legit and reliable companies or agents in Kenya. We are here to help you find the right agent or company! In this article, we’ll review some of the top 100 real estate companies in kenya you can go for:
Top 20 Real Estate Companies in Kenya
To start off let’s look at the 20 best real estate companies in Kenya or rather, those companies that are popular in the market:
1. Fusion Estates
Fusion Estate Management Limited (FEM), a subsidiary of Fusion Capital Limited that has been a notable player in the Kenyan real estate landscape for close to 20 years in Kenya, Uganda, and Rwanda.
The Fusion Estates division of Fusion Capital primarily delivers real estate services in land acquisition, master planning, property development, and the management of Fusion’s real estate portfolio. They have the best plots in Kikuyu and other parts of the Nairobi Metropolitan area.
2. Knight Frank
Established in March 1998, Knight Frank Kenya operates closely with offices in Tanzania and Uganda, a regional network that solidifies the group’s growing interests in Central and South Africa.
Knight Frank Kenya offers a range of real estate services, including property management, agency, valuation, project management, feasibility studies, and research-led consultancy
3. VAAL Real Estate
Founded in 2017, VAAL Real Estate is one of the best real estate developers with international experience, catering to buyers of luxury properties in Kenya and Africa. Yes, VAAL brings expertise in real estate development from Turkey and the Middle East.
They have a presence in Kenya, Ghana, Egypt, Turkey, and the UK.
4. RE/Max Kenya
RE/MAX Kenya is another top real estate company that has been in the Kenya market since 2013, although they have a global footprint with headquarters in Denver, USA.
In the past 10 years or so in the market, they have managed to establish quite a robust local network of real estate agents in Kenya serving residential and commercial clients.
5. AMG Realtors
AMG Realtors, is one of the premier real estate companies in Kenya with a track record of over decade in delivering exceptional services to investors seeking to buy land in Kenya.
They have created a solid reputation in terms of reliability and trustworthiness locally, including Kenyans in the diaspora.
6. GNA Real Estate
GNA Real Estate operates as a full-service investment and advisory firm that guides clients on their real estate strategies.
The company is one of the best registered real estate agents in Nairobi that delivers insights and experience to help private and institutional clients achieve their real estate investment objectives.
7. Pam Golding Properties
Pam Golding Properties Kenya has been a top real estate player in the market since 2012. They initially started with its Head Office at Fortis Tower in Westlands, Nairobi before picking up a second office at The Hub, Karen, in 2016 and a third office in the Coast Region in June 2023.
They specialize in both residential and commercial real estate including sales and rental property management.
8. Centum Real Estate
Centum Real Estate is one of the best national and regional real estate developers, specializing in large mixed-use projects.
They are a subsidiary of Centum Investment Company which is one of the biggest companies in Kenya listed in the Nairobi Stock Exchange (NSE).
They boost a list of amazing projects such as Vipingo Development in Kilifi County, Pearl Marina Estates in Entebbe, Uganda, and infill projects at Two Rivers Development in Nairobi.
No wonder, Centum Re has become a prominent force in East Africa’s real estate development and project finance sector!
9. Impala Developers
Impala Developers Ltd is a Real Estate Company in Nairobi, Kenya focusing on ensuring appropriate land space utilization for the benefit of Kenyans.
They specialize in residential and commercial properties and they have been in the Kenya & East African market for over 60 years.
10 My Space Properties
My Space Properties is a real estate and property known for property listings that has a diverse range of homes available for sale or rent.
The listing website features new house and land packages, apartments, and land estates in its dedicated new homes section, showcasing the latest designs in the market.
The services provided by My Space are designed to meet the growing demands of the real estate sector in Kenya, with a specific focus on Mombasa and the Coast region.
11. Saif Properties
Saif Real Estate is another one of the leading property developers in the East African region with extensive expertise and track record in the market.
They provide innovative, luxurious, and high-quality housing infrastructure with tailored payment plans
12. Username Investment Limited
Username Investment Limited stands as one of the fastest growing real estate development and investment companies specializing in selling land from as low as Ksh. 250,000.
They are one of the best land selling companies in Kenya selling affordable plots in areas like Nakuru, Juja, Kisumu, Kangundo Road, Ngong, Konza, Tinga, Naivasha, Ipolosat, Matuu, and Athi River.
13. Dunhill Consulting
Established in 2003, Dunhill Consulting Limited is a property management consulting firm that offers property services ranging from management, sales, lettings, and consulting services.
14. Halifax Estate Agency Ltd
Halifax Estate Agency Ltd is a property management firm founded in the late 1990. For over 30 years now, the company has carved its niche as one of the top real estate agencies in Nairobi.
15. Eden Heights Reality
Eden Heights stands out as one of the best real estate companies in Nairobi, Kenya, thanks to a blend of hands-on experience, professional networks, and a personal touch to their customer experience.
They focus primarily on sales and rentals, property management, valuation, and interior building works.
16. Ryden International
Ryden International’s success was founded way back in 1996 and it has grown to become one of Kenya’s most respected estate agency firms.
The founder Iain Illingworth initially worked for 31 years as a Chartered Surveyor before relocating to Kenya to set up the firm.
As the Managing Director from 2000 to July 2015, Iain Illingworth led the company through a period of significant expansion, overseeing property valuations across East Africa,including farms, commercial, and residential properties.
Under his guidance, the real estate agency function of the firm experienced substantial growth into one of the top respected estate agency firms in Kenya
17. Hass Consult Real Estate
Hass Consult is one of the leading real estate firms that pretty much shaped the industry by introducing transparency, integrity, and professionalism to the Kenyan real estate landscape.
They have etched out a name when it comes to services like Joint Venture & Finance Structuring, Development Concept & Design Alignment, Development Marketing & Sales, Property Sales & Letting, Valuations, Property & Facilities Management and Property & Market Research
18. Coral Property International
Incorporated in Kenya in September 2012, Coral Property International aimed to create a niche in the realty market by providing discerning clients with properties from Kenya, East Africa, the United Kingdom, India, and the Middle East.
Today, the company has firmly established its presence in the Kenyan real estate industry, offering a wide scope of real estate services and consultancy to individuals and businesses in the region.
19. Tyson Limited
Tysons Limited is one of the best real estate companies in Kenya founded in 1923. The company specializes in the valuation of land, buildings, machinery, and other assets to clients in Kenya, Uganda, Tanzania, Ethiopia, Seychelles, and West Africa.
20. Alliance Realtors
Alliance Realtors is one of the leading real estate companies that offers professional estate management services including management of commercial and residential properties. The firm also offers property and asset valuation, property sales & letting services to property owners.
Other Top Real Estate Companies in Kenya
Here are more companies to complete the top 100 real estate companies in kenya:
- Koch Properties
- Peponi Real Estate
- Commercial Property Kenya
- Valuablehomes.co.ke
- Kenyaproperty centre
- UIP Real Estate
- Fanaka
- Kenya Valuers
- Premier Reality
- Legacy Estates
- Premier Agent
- Almond Estate
- Estate Center
- Masterways Real Estate
- Icon Valuers
- Certified Homes
- Novaprime
- Homs Group International
- Think Real Estate
- Good Home Mortgage
- Superior Homes Kenya
- Euro Trust Real Estate Agency
- Proxima Real Estate
- Regent Management
- Lloyd Masika
- Comfort Homes
- Wazury Real Estate Ltd
- Amref Sacco Housing
- Lesedi Developers
- Villa Care Kenya
- Elegant Properties
- Integrum
- Madonna Realtors
- Sir Francis Marketing & Consultants
- Mhasibu Sacco
- Mahiga Homes
- Square Foot Real Estate
- Optiven
- Lesama
- Tsavo Real Estate
- Rama Homes Ltd
- NawiriLand
- SandLovers
- Kimisitu Investments
- Coast Properties
- Dyakio
- Estate Intel
- Kings Developers
- Solian
- MilikiSpace
- Revohouse Ltd.
- Karen Gata Property Managers
- Dahna Properties
- kenya Homes
- Hyssop Properties
- Residence Real Estate Mombasa
- DK Real Estate
- Rubyland
- Valiant Real Estate
- Miliki Properties
- Almasi Land Merchants
- Kulta Properties
- Dahari Developers
- Coral Property Consultants
- Paul and Group
- Ndatani
- Pinnacle Valuers
- Enkavilla
- Amcco Properties
- NW Realite
- Olympia Gold
- West Kenya Real Estate
- Willstone Homes Limited
- Lavender Properties Limited
- Azizi Realtors
- Real Appraisal Ltd
- Goshen Real Estate
- Best Link Developers Ltd
- Amara Realty Company Limited
- Pro Property Ltd
X Premium Review: Is Paying To Be Verified On X Worth It?
X Premium Review: Is Paying To Be Verified Worth It?
15th October 2023, marked exactly a month since I subscribed to X Premium and I thought of giving a review based on my personal experience. Is it worth giving Elon Musk your $8 monthly? What are the features that come with X Premium formerly Twitter Blue?
What’s X Premium formerly Twitter Blue?
For starters, X Premium is a paid subscription introduced by X after Elon Musk #TwitterTakeOver that goes for $8 on the web and $11 on Android and iOS in a bid to counter bots on the platforms. X Premium comes with premium features that a normal user can’t access
Why Did I subscribe to X Premium
First, I subscribed to X premium because I wanted to explore the features offered by X. Secondly, my posts were receiving less impressions despite getting some engagement such as likes and retweets.
Thirdly, in line with that, I got Influencer gigs early September to live tweet events. This meant my posts needed to get more impressions for my posts for me to deliver.
What are X Premium Features?
Here are some of the features or benefits you get when you subscribe to X premium:
Edit Post: X doesn’t allow you to edit posts after sending out posts. However, with X premium, you can edit posts up to 1 hour after sending it out.
Undo Post: You can also undo posts before getting visible to your viewers. After undoing it, you can edit. I have used this option more than the edit feature
Highlight posts: On X premium you can highlight some of your best posts on your profile. See, the way you can pin a post, yes but now number of the to a dedicated highlight tab. I have used this alot since it makes it easier for a user to go through my profile and understand what I do and stand for on the platform
Post Longer posts: On the premium version, you can tweet beyond the usual 280 characters. X premium supports 25000 characters with 4 in line images. I find this feature useful, especially when I want to share weekly recap of social media updates. Not bad after all!
Get boosted in rankings in conversations and search: If you are on regular X version, you will notice you have view impressions despite getting interaction on posts. X premium boosts your ranking on X feed and also on search. Also, on replies sections your replies are prioritized.
Interestingly when starting in September I had about 9600 followers and a month later I hit 10.1k followers with more increase. Also, if I compare my X posts impressions between August 14th to September 14th, I had 262.3K impressions compared to 31 days of having a badge, I got 853.6K impressions
Use Text Formatting: On the web, you can bold and italicize text posts. This comes in handy when I want to emphasize a point or word.
Organize Bookmarks: Bookmarking posts on X is not just enough, you can also organize your bookmarks into folders. I prefer to organize folders to different topics for easier retrieval because it lacks the search feature.
Create Communities. On X premium you can create up to 10 communities and spotlight your communities on your profile. I have a growing community on X on Digital Trends and Insights. Join here
Monetize, Make money: When you subscribe you can earn as a creator through X Ads share revenue program once you achieve 5 Million Impressions in the last 3 months.Payouts are made out after every two weeks.. Another way you can make money X is through subscriptions, where you can lock your content behind a certain preferred fee.
Psst! Despite the growth in impressions and followers, I haven’t managed to monetize my account.
Get Access to X Pro: Remember the Free tweetdeck? Yes it’s now a premium feature behind 8 dollars renamed as X Pro. Still to explore more with its new interface. Thread Reader: When reading threads, you can use a new reading experience as one continuous post the way long posts look like. I love it!
Post longer high quality videos of up to 3 hours long.
Account analytics: You will get quick access to your account analytics in the last 7 days.
Account Protection: X Premium allows you to add an extra layer of your account protection with two-factor authentication via SMS.
These are some of the X Premium features. You can explore more benefits here
How Do You Get Verified On X?
The verification process on X is very easy. You can choose to get verified on the Web to save up those 3 dollars.
Here is how to get verified on X for Individual accounts
Step 1. Go to your Profile Menu and Click on “ X” on the Menu.
Step 2. A new window will pop up showing Individual and Verified Organizations
Step 3. Next, click on Individual followed and hit “Subscribe” button
Step 4. From there decide if you will go for monthly or annual subscription
Step 5. Next, Pay by providing your card details and subscribe.
Immediately X will grant you access to premium but you will have to wait for them to review your application before the badge appears on your username. Mine took about 4 days to reflect on my X account
Is it worth paying for the blue tick on X?
The answer lies if you find the features locked behind the $8 dollars valuable. For instance, if you want to grow your account, get prioritized and or are struggling with visibility on the platform, you may consider getting the badge.
NB:X is testing a new program known as Not A Bot that will require non- verified users to pay an annual fee of 1 US dollar to be able to post, retweet, reply, like repost or bookmark posts. Read more here Oct 23-2023: 10 Things That Happened in The Digital Space Last Week
7 Essential Qualities of a Successful Digital Marketing Consultant
What does digital marketing consultant do?
In todays’ ever changing world, you may need to work with a digital marketing consultant to elevate the growth of your business. What does a digital marketing consultant do? A digital marketing consultant is a professional who helps businesses and organizations develop and execute effective digital marketing strategies. They provide expert advice and guidance on various aspects of digital marketing. This will help you achieve their marketing goals and increase their online presence.
Here are some key responsibilities of a digital marketing consultant
Roles of a digital marketing consultant Samodigital Agency
1. Digital Strategy Development
A consultant collaborates with clients to understand their business objectives and target audience and ideal social media platforms. They develop comprehensive digital marketing strategies tailored to the client’s needs. This involves identifying the most suitable digital channels and tactics to reach the target audience effectively.
2. Run Paid Advertising Campaigns
Hiring a digital marketing consultant will assist you in planning, creating, and managing online advertising campaigns across platforms such as Google Ads, social media platforms, and YouTube advertising. They will help you optimize campaigns to achieve maximum reach, engagement, and conversions within the allocated budget.
3. Search Engine Optimization (SEO)
As you know, SEO is crucial for improving a website’s visibility in search engine results. You will not be able to execute this alone if you don’t know how to do it. That’s why you will need an experienced digital marketing consultant. A digital marketing consultant will help you analyze websites, conduct keyword research, optimize content, and provide recommendations to enhance search engine rankings and drive organic traffic Share on X. Some will even be able to write engaging and informative content for your website.
4. Content Marketing
Content is King! It’s what drives engagement, leads and conversion for any business. A consultant will also help you develop winning content marketing strategies that engage and attract the right target audience. You can read this article to understand types of content and why it’s important to brands. Consultants often assess the performance of content and make suggestions for improvement.
5. Social Media Marketing
Moreover, consultants assist in developing social media strategies to enhance brand visibility, engage with the audience, and drive website traffic. Right now, we have top social media platforms and emerging platforms. Platforms like Threads, Lemon8, Bluesky and much more to come. Therefore a consultant will recommend platforms suitable for your business, create content calendars, and provide insights.
Also, they will optimize social media posts and advertising to ensure you gain the most from your marketing efforts and return investment.
6. Analytics and Reporting
With digital marketing you can easily track and measure your marketing efforts. To add on, working with a consultant will help you use various tools to track and analyze the performance of digital marketing campaigns. These could be web analytics tools like Google Analytics, In-app social media analytics or third party analytics tools like Semrush, Sprout Social among others.
Moreover, They will provide you with reports while highlighting key metrics, trends, and areas for improvement. Consultants use these insights to refine strategies and make data-driven decisions.
7. Digital Marketing Training
Finally, some consultants may offer training sessions to educate clients on digital marketing principles, tools, and best practices.If you are in Kenya and you would like to have in-house training for your team, you can hire a certified digital marketer like Egline Samoei Share on X. She will help you gain a better understanding of digital marketing and empowers them to execute strategies independently if desired. Yo can reach out via email at egline@samodigitalagency.com
In Conclusion
To conclude a digital marketing consultant helps businesses leverage digital channels effectively to achieve their marketing objectives, improve brand awareness, drive website traffic, and generate leads or sales. Lastly, they stay updated with the latest trends and technologies in the digital marketing landscape to provide valuable insights and guidance to their clients.
How To Create A Successful SEO Content Strategy in 2023
Google keeps updating its ranking algorithm; hence digital marketers and business websites must update their SEO content strategy. The competition to rank better in SEO and attract more visitors narrows to having a winning SEO content strategy.
This article guides you on how to create a successful SEO content strategy in 2023.
1. Understand your Target audience
Before creating any content, you must know your audience, interests, and search intent. Audiences visit your page not because they like it but because they need a solution. If you don’t offer a solution to their needs, you probably add no value to them, and they will visit other pages.
Understanding your audience can help you create relevant and engaging content that resonates with them, increasing traffic, engagement, and conversions.
There are many ways to understand your audience. You can conduct market research, carry out client interviews, create personas, use Google analytics, and analyze your competitors. With the evolving technological landscape, make sure you align your strategies with the industry trends.
2. Conduct Keyword Research
While the SEO algorithm uses several parameters to rank a website, keywords cannot be underestimated. Keywords are the backbone of any SEO content strategy.
Conducting keyword research is vital to identify what people are searching for and how to optimize your content for those queries. Simply put, keywords give you the user’s intention and subsequently attract an audience looking for your solution.
Finding relevant and high-volume keywords is a game-changer, and high-ranking sites can attest to it. Pull all your strings to obtain the right keywords for your content. While finding these keywords can be an uphill task, things become far much easier with keyword research tools.
Input suitable keyword phrases, long-tail, and funnel keywords to generate high-ranking keywords for your page. Finally, integrate the generated keywords into your page and see the magic traffic you will pull.
3. Create High-Quality Content
Creating high-quality content is a must-have ingredient in your SEO strategies. It never gets old, and there are no signs that quality content will drop its weight in the SERP algorithm. The beauty of quality content is that it provides value to your audience and gives them a reason to visit and stick around your page.
Creating quality content is not a rocket science task. Just make your content error-free, engaging, informative, authentic, factual, and relevant. Furthermore, add visual and multimedia elements to make your content eye-catchy and genuine. You can use charts, graphs, videos, audio, appealing images, and data tables. Well-crafted content enhances user experience and statistically generates high click-through rates (CTR).
4. Optimize Your Content
Optimizing your content for search engines and devices is an important SEO content strategy in 2023. You ought to make your content visible to search engines by optimizing your content, including keywords in title tags, meta descriptions, header tags, and throughout the body of the content. Make it organized and appealing to users.
Also, ensure that your content is mobile-friendly and loads quickly. Remember, millions of users use mobile phones to shop online, and this trend will continue. If your page is not mobile-friendly and takes too long to load, then be ready to lose more leads.
5. Align your SEO Strategies with Brand Goals
. Aligning your SEO strategies with brand goals is crucial for the success of your business. SEO strategies deviating from your brand goals can waste efforts, resources, and poor ROI. When your SEO strategies align with your brand goals, you create a consistent message across all channels and experience increased brand awareness and recognition.
Your brand goals communicate your identity and objectives. SEO efforts can help you reach your target audience, build trust and authority, and drive conversions. By aligning your SEO strategies with your brand goals, your efforts target achievable, measurable, and meaningful results. You create a strong brand identity, gain a competitive edge, and ultimately drive long-term growth and success.
Conclusion
Getting a successful SEO content strategy for 2023 can be tough, especially with the rapidly evolving SEO landscape. Nevertheless, you don’t necessarily need to be an expert to pull outstanding SEO strategies for your brand. Many SEO strategies fit your brand and have been well-elaborated in this article. Leverage these SEO strategies and attract massive traffic to your site.
