How TikTok Is Shaping the Future of Music Discovery and Streaming

TikTok has changed the way we discover, engage with, and consume music. What used to take weeks of radio play or curated playlists now happens in seconds on a 15-second video. But beyond the viral dance challenges and catchy hooks, TikTok is evolving, with its “Add to Music App” feature that creates a direct pipeline from viral clip to full-stream playback.

This blog breaks down:

• How TikTok influences music discovery and streaming

• Whether it’s a good platform to promote music

• Its overall impact on the music industry

What is the Add to Music App Feature on TikTok?

In December 2023, TikTok introduced a game-changing feature called the Add to Music feature. The goal? To leap at hearing a 15-second clip on your For You Page to stream the full track on your favorite music app as effortlessly as a tap.

This new feature is available in the U.S. and U.K. (with more countries expected soon), and it’s already transforming how users save and engage with music, while offering artists a powerful new way to convert TikTok virality into real-world streams.

How Does TikTok Influence Music Discovery and Streaming?

TikTok has become a cultural accelerator for music. Its algorithm-driven content serves up sound-backed videos that often lead users to fall in love with a song before they even know the title or artist. Research shows that TikTok users are significantly more likely to both discover and share new music content in the app, while 75% of its users also find new artists via TikTok clips.

Here’s how TikTok drives music discovery and streaming:

• Algorithmic exposure: TikTok surfaces content based on what you engage with, and music plays a big part in that. Trending sounds quickly gain traction and visibility.

• Viral loops: Users create thousands of videos using a trending sound, compounding its reach.

• In-app audio identification: You can tap the song name in a TikTok video and see other content using it, leading to deeper listening.

• Now: “Add to Music App”
  This feature allows users to add a song to Spotify, Apple Music, or Amazon Music directly from TikTok. It eliminates the need to manually search for a song you liked in a video—just tap and it’s in your library.

In short, TikTok isn’t just a music discovery tool anymore—it’s a music streaming funnel.

Is TikTok a Good Place to Promote Music?

Yes, arguably one of the best right now.
Whether you’re an independent artist or a major label, TikTok offers:

• Unmatched reach: A single piece of content can go viral and reach millions without paid promotion.

• Authentic fan engagement: Fans don’t just listen; they create. TikTok encourages interaction through duets, challenges, remixes, and trends.

• Short-form storytelling: Artists can tell the story behind their music, share behind-the-scenes moments, or even test unreleased tracks.

And with the new Add to Music App integration, TikTok now gives musicians a direct path to monetization. If your song gains traction, users can easily save and stream it, turning likes and shares into actual plays.

What Is the Impact of TikTok on the Music Industry?

TikTok has had a seismic impact on how music is made, promoted, and consumed:

???? For Artists:

• Launchpad for careers: Many artists, like Lil Nas X, Ice Spice, and PinkPantheress, gained mainstream success after going viral on TikTok.

• Data insights: Artists and labels can use real-time engagement data to decide which songs to release, promote, or even remix.

• More control for independents: You don’t need a record deal to blow up. Creativity and consistency can take you far on TikTok.

???? For the Industry:

• Influencing charts: A viral TikTok song often climbs Billboard and Spotify charts days or weeks later.

• Shaping sound: Artists now create songs with TikTok in mind—short intros, catchy hooks, and strong beats are designed to “hit” within 5–10 seconds.

• New marketing models: Traditional music marketing has shifted toward influencer partnerships, TikTok challenges, and trend-hopping.

???? For Listeners:

• Interactive discovery: Fans feel like they “find” a song before it hits mainstream radio.

• Faster access to music: Features like “Add to Music App” make saving and streaming immediate.

Final Thoughts

TikTok has evolved from a fun video-sharing app to a powerful music ecosystem. It blends discovery, social interaction, and streaming into one seamless experience.

Whether you’re a music lover, an artist, or a marketer, understanding how TikTok influences music—and now powers it—could be the key to unlocking new opportunities in the digital music era.

With tools like “Add to Music App” becoming more visible in the For You Feed, TikTok is no longer just about trends—it’s about what’s next in music.

10 Proven Strategies to Boost Your Business on X in 2025

X  formerly Twitter remains a powerhouse for real-time engagement, thought leadership, and customer connection in 2025. For marketers, brands, social media managers, businesses, solopreneurs, and creators, mastering X can drive visibility and conversions. In this article we share 10 actionable strategies to elevate your presence on X platform.

1. Optimize Your Profile for Maximum Impact

The first thing you need to do on X is to optimize your profile. Craft a profile that stands out. Use a clear logo or headshot, a professional header. Also have a bio that nails your brand’s value proposition. As you craft your bio, include niche-specific keywords and a link to your website to boost discoverability and conversions.
You can also add location and link to your other platforms or website.

2. Post Consistently with Diverse Content

Having an account on X without posting won’t bear you fruit. You need to post content consistently.Aim for 1-2 daily posts to stay visible without spamming followers. Mix text updates, images, short videos, and polls to keep your feed engaging. Data shows visuals and emojis can lift engagement by 30%. Keep posts concise (under 280 characters) for X’s fast-moving feed.

If you need to post content beyond 280 characters, you need to subscribe to X Premium. Understand the different features offered and go for the one that you can afford. X Premium also promises to boost your visibility on X.

 

3. Prioritize Real-Time Engagement

On X users expect quick responses 59% use the platform for news and updates. Therefore, you need to reply to comments, mentions, and DMs promptly to build trust. Moreover, you also need to join trending conversations in your industry to establish authority and use relevant hashtags to expand reach. This enhances visibility on the platform and helps you grow your brand and build an engaging community.

4. Embrace Video and Audio Features

X is doubling down on video and audio in 2025. Over time, they have made enhancements on video features such as introducing the ability to upload longer and 4K high quality videos. With that in mind, you need to create short-form videos (e.g., product demos or behind-the-scenes clips) to capture attention. Besides posting videos, you can also host Spaces for live audio discussions on industry topics to connect authentically with your audience. You can have thematic areas and recurring days when you are hosting Spaces. 

Our Corporate Banking clients are at the heart of our success. With a customer-first approach and a comprehensive suite of solutions, I&M Bank is your partner for sustainable business growth.#IMBank #OnYourSide pic.twitter.com/Jo5MxJVgD6

— I&M Bank Kenya (@imbankke) May 26, 2025

 

5. Tell Stories That Resonate

Trends come and go, but storytelling drives conversions. There are different approaches to story telling. You can share customer success stories, company updates, or relatable insights. Repurpose high-performing content from Instagram or TikTok, but tweak it for X’s conversational vibe.

While on a routine wildlife health assessment in Meru National Park, the Meru Mobile Veterinary Unit encountered a solitary plains zebra stallion that had distanced itself from its herd. The zebra showed signs of severe pain, lack of appetite, and difficulty walking—prompting an… pic.twitter.com/aM3rGhhH5x

— Kenya Wildlife Service (@KWSKenya) April 24, 2025

 

6. Leverage Analytics for Smarter Posting

Use X analytics or tools like Hootsuite to identify peak engagement times and track performance. Nowadays, X analytics can show you when  most of your audience are most active. Make use of this to know when best you can post content for maximum visibility and engagement. To add on, you need to conduct monthly audits to monitor follower growth and engagement rates, benchmarking against industry standards to refine your strategy.

7. Build an Email List for Control

X’s algorithm and ownership shifts can affect visibility. Besides that, an outage can appear and your audience will be in the dark. You need to build and email list and drive followers to your email list with compelling CTAs, like exclusive offers or newsletters, to maintain direct audience access.

 

8. Invest in Paid Promotion

Over time, the organic reach on social media platforms has declined, hence you need to boost your reach with paid ads. X leaning pay-to-play, consider ads or boosted posts to ensure reach. Target by interests or demographics for precision, and amplify high-performing organic content for better ROI. To start running your ads go to X ads manager. Alternatively, you can contact us at Samodigital to help you set up converting ads on X.

 

9. Collaborate for Growth

Another strategy that works like magic on X is partnering with influencers. Be strategic and Partner with micro-influencers or complementary brands to expand reach. Tag non-competing creators in posts to encourage reshares. Engage in X communities or niche discussions to build credibility and attract followers.

 

10. Stay Agile with Platform Changes

Just like any other social media platform, X keeps evolving with new features, tweaks in algorithms.  X’s ad landscape and X continues to evolve its AI tools, with its Grok AI chatbot now able to generate images, including ad variations, based on text prompts. You also need to test new formats like X Money for monetization potential  and see how they help you grow. and use tools like SocialBee to streamline scheduling and monitoring.

 Adapt quickly to stay ahead.

Why X Matters in 2025

X’s real-time nature makes it ideal for customer service, PR, and thought leadership. Its audience (56.8% male, 43.2% female, mostly 25-34) is highly engaged, especially in the U.S. and Europe. Combine X with 2-3 platforms like LinkedIn or Instagram to maximize impact. For ad pricing or subscription details, visit X Premium.

Focusing on authenticity, engagement, and strategic testing, you can turn X into a growth engine for your brand in 2025.

List of Top 100 Real Estate Companies in Kenya: Best Companies & Agents

Kenya’s real estate space has been one of the most thriving sectors that has experienced quite substantial growth and development over the years. As an individual or investor looking for land, a home or any other real estate service, for that matter, you are likely looking for legit and reliable companies or agents in Kenya. We are here to help you find the right agent or company! In this article, we’ll review some of the top 100 real estate companies in kenya you can go for:

Top 20 Real Estate Companies in Kenya

To start off let’s look at the 20 best real estate companies in Kenya or rather, those companies that are popular in the market:

1. Fusion Estates

Fusion Estate Management Limited (FEM), a subsidiary of Fusion Capital Limited that has been a notable player in the Kenyan real estate landscape for close to 20 years in Kenya, Uganda, and Rwanda.

The Fusion Estates division of Fusion Capital primarily delivers real estate services in land acquisition, master planning, property development, and the management of Fusion’s real estate portfolio. They have the best plots in Kikuyu and other parts of the Nairobi Metropolitan area. 

2. Knight Frank

Established in March 1998, Knight Frank Kenya operates closely with offices in Tanzania and Uganda, a regional network that solidifies the group’s growing interests in Central and South Africa. 

Knight Frank Kenya offers a range of real estate services, including property management, agency, valuation, project management, feasibility studies, and research-led consultancy

3. VAAL Real Estate

Founded in 2017, VAAL Real Estate is one of the best real estate developers with international experience, catering to buyers of luxury properties in Kenya and Africa. Yes, VAAL brings expertise in real estate development from Turkey and the Middle East. 

They have a presence in Kenya, Ghana, Egypt, Turkey, and the UK. 

4. RE/Max Kenya

 RE/MAX Kenya is another top real estate company that has been in the Kenya market since 2013, although they have a global footprint with headquarters in Denver, USA. 

In the past 10 years or so in the market, they have managed to establish quite a robust local network of real estate agents in Kenya serving residential and commercial clients. 

5. AMG Realtors

AMG Realtors, is one of the premier real estate companies in Kenya with a track record of over decade in delivering exceptional services to investors seeking to buy land in Kenya. 

They have created a solid reputation in terms of reliability and trustworthiness locally, including Kenyans in the diaspora.

6. GNA Real Estate

GNA Real Estate operates as a full-service investment and advisory firm that guides clients on their real estate strategies. 

The company is one of the best registered real estate agents in Nairobi that delivers insights and experience to help private and institutional clients achieve their real estate investment objectives. 

7. Pam Golding Properties

Pam Golding Properties Kenya has been a top real estate player in the market since 2012. They initially started with its Head Office at Fortis Tower in Westlands, Nairobi before picking up a second office at The Hub, Karen, in 2016 and a third office in the Coast Region in June 2023. 

They specialize in both residential and commercial real estate including sales and rental property management.

8. Centum Real Estate

Centum Real Estate is one of the best national and regional real estate developers, specializing in large mixed-use projects. 

They are a subsidiary of Centum Investment Company which is one of the biggest companies in Kenya listed in the Nairobi Stock Exchange (NSE).

They boost a list of amazing projects such as Vipingo Development in Kilifi County, Pearl Marina Estates in Entebbe, Uganda, and infill projects at Two Rivers Development in Nairobi.
No wonder, Centum Re has become a prominent force in East Africa’s real estate development and project finance sector!

9. Impala Developers

Impala Developers Ltd is a Real Estate Company in Nairobi, Kenya focusing on ensuring appropriate land space utilization for the benefit of Kenyans. 

They specialize in residential and commercial properties and they have been in the Kenya & East African market for over 60 years. 

10 My Space Properties

My Space Properties is a real estate and property known for property listings that has a diverse range of homes available for sale or rent. 

The listing website features new house and land packages, apartments, and land estates in its dedicated new homes section, showcasing the latest designs in the market.

The services provided by My Space are designed to meet the growing demands of the real estate sector in Kenya, with a specific focus on Mombasa and the Coast region.

11. Saif Properties

Saif Real Estate is another one of the leading property developers in the East African region with extensive expertise and track record in the market. 

They provide innovative, luxurious, and high-quality housing infrastructure with tailored payment plans

12. Username Investment Limited

Username Investment Limited stands as one of the fastest growing real estate development and investment companies specializing in selling land from as low as Ksh. 250,000.
They are one of the best land selling companies in Kenya selling affordable plots in areas like Nakuru, Juja, Kisumu, Kangundo Road, Ngong, Konza, Tinga, Naivasha, Ipolosat, Matuu, and Athi River. 

13. Dunhill Consulting

Established in 2003, Dunhill Consulting Limited is a property management consulting firm that offers property services ranging from management, sales, lettings, and consulting services. 

14. Halifax Estate Agency Ltd

Halifax Estate Agency Ltd is a property management firm founded in the late 1990. For over 30 years now, the company has carved its niche as one of the top real estate agencies in Nairobi.

15. Eden Heights Reality

Eden Heights stands out as one of the best real estate companies in Nairobi, Kenya, thanks to a blend of hands-on experience, professional networks, and a personal touch to their customer experience.  

They focus primarily on sales and rentals, property management, valuation, and interior building works.

16. Ryden International

Ryden International’s success was founded way back in 1996 and it has grown to become one of Kenya’s most respected estate agency firms.

The founder Iain Illingworth initially worked for 31 years as a Chartered Surveyor before relocating to Kenya to set up the firm.

As the Managing Director from 2000 to July 2015, Iain Illingworth led the company through a period of significant expansion, overseeing property valuations across East Africa,including farms, commercial, and residential properties. 

Under his guidance, the real estate agency function of the firm experienced substantial growth into one of the top respected estate agency firms in Kenya

17. Hass Consult Real Estate

Hass Consult is one of the leading real estate firms that pretty much shaped the industry by introducing transparency, integrity, and professionalism to the Kenyan real estate landscape.

They have etched out a name when it comes to services like Joint Venture & Finance Structuring, Development Concept & Design Alignment, Development Marketing & Sales, Property Sales & Letting, Valuations, Property & Facilities Management and Property & Market Research

18. Coral Property International

Incorporated in Kenya in September 2012, Coral Property International aimed to create a niche in the realty market by providing discerning clients with properties from Kenya, East Africa, the United Kingdom, India, and the Middle East. 

Today, the company has firmly established its presence in the Kenyan real estate industry, offering a wide scope of real estate services and consultancy to individuals and businesses in the region. 

19. Tyson Limited

Tysons Limited is one of the best real estate companies in Kenya founded in 1923. The company specializes in the valuation of land, buildings, machinery, and other assets to clients in Kenya, Uganda, Tanzania, Ethiopia, Seychelles, and West Africa. 

20. Alliance Realtors

Alliance Realtors is one of the leading real estate companies that offers professional estate management services including management of commercial and residential properties. The firm also offers property and asset valuation, property sales & letting services to property owners. 

Other Top Real Estate Companies in Kenya

Here are more companies to complete the top 100 real estate companies in kenya:

• Koch Properties
• Peponi Real Estate
• Commercial Property Kenya
• Valuablehomes.co.ke
• Kenyaproperty centre
• UIP Real Estate
• Fanaka
• Kenya Valuers
• Premier Reality
• Legacy Estates
• Premier Agent
• Almond Estate
• Estate Center
• Masterways Real Estate
• Icon Valuers
• Certified Homes
• Novaprime
• Homs Group International
• Think Real Estate
• Good Home Mortgage
• Superior Homes Kenya
• Euro Trust Real Estate Agency
• Proxima Real Estate
• Regent Management
• Lloyd Masika
• Comfort Homes
• Wazury Real Estate Ltd
• Amref Sacco Housing
• Lesedi Developers
• Villa Care Kenya
• Elegant Properties
• Integrum
• Madonna Realtors
• Sir Francis Marketing & Consultants
• Mhasibu Sacco
• Mahiga Homes
• Square Foot Real Estate
• Optiven
• Lesama
• Tsavo Real Estate
• Rama Homes Ltd
• NawiriLand
• SandLovers
• Kimisitu Investments
• Coast Properties
• Dyakio
• Estate Intel 
• Kings Developers
• Solian
• MilikiSpace
• Revohouse Ltd.
• Karen Gata Property Managers
• Dahna Properties 
• kenya Homes
• Hyssop Properties
• Residence Real Estate Mombasa
• DK Real Estate
• Rubyland
• Valiant Real Estate
• Miliki Properties
• Almasi Land Merchants
• Kulta Properties
• Dahari Developers
• Coral Property Consultants
• Paul and Group
• Ndatani
• Pinnacle Valuers
• Enkavilla
• Amcco Properties
• NW Realite
• Olympia Gold
• West Kenya Real Estate
• Willstone Homes Limited
• Lavender Properties Limited
• Azizi Realtors
• Real Appraisal Ltd
• Goshen Real Estate
• Best Link Developers Ltd
• Amara Realty Company Limited
• Pro Property Ltd

X Premium Review: Is Paying To Be Verified On X Worth It?

X Premium Review: Is Paying To Be Verified Worth It?

15th October 2023, marked exactly a month since I subscribed to X Premium and I thought of giving a review based on my personal experience. Is it worth giving Elon Musk your $8 monthly? What are the features that come with X Premium formerly Twitter Blue?

What’s X Premium formerly Twitter Blue?

For starters, X Premium is a paid subscription introduced by X  after Elon Musk #TwitterTakeOver that goes for $8 on the web and $11 on Android and iOS in a bid to counter bots on the platforms.  X Premium comes with premium features that a normal user can’t access

Why Did I subscribe to X Premium 

First, I subscribed to X premium because I wanted to explore the features offered by X. Secondly, my posts were receiving less impressions despite getting some engagement such as likes and retweets.

Thirdly, in line with that, I got Influencer gigs early September to live tweet events. This meant my posts needed to get more impressions for my posts for me to deliver.

What are X Premium Features?

Here are some of the features or benefits you get when you subscribe to  X premium:

Edit Post: X doesn’t allow you to edit posts after sending out posts. However, with X premium, you can edit posts  up to 1 hour after sending it out.

Undo Post: You can also undo posts before getting visible to your viewers. After undoing it, you can edit. I have used this option more than the edit feature

Highlight posts: On X premium you can highlight some of your best posts on your profile. See, the way you can pin a post, yes but now  number of the to a dedicated highlight tab. I have used this alot since it makes it easier for a user to go through my profile and understand what I do and stand for on the platform

Post Longer posts:  On the premium version, you can tweet beyond the usual 280 characters. X premium supports 25000 characters with 4 in line images. I find this feature useful, especially when I want to share weekly recap of social media updates. Not bad after all!

Get boosted in rankings in conversations and search: If you are on regular X version, you will notice you have view impressions despite getting interaction on posts. X premium boosts your ranking on X feed and also on search. Also, on replies sections your replies are prioritized. 

Interestingly when starting in September I had  about 9600 followers and a month later I hit 10.1k followers with more increase. Also, if I compare my X posts impressions between August 14th  to September 14th, I had 262.3K impressions compared to  31 days of having a badge, I got 853.6K impressions 

Use Text Formatting: On the web, you can bold and italicize text posts. This comes in handy when I want to emphasize a point or word.  

Organize Bookmarks: Bookmarking posts on X is not just enough, you can also organize your bookmarks into folders. I prefer to organize folders to different topics for easier retrieval because it lacks the search feature.  

Create Communities. On X premium you can create up to 10 communities and spotlight your communities on your profile. I have a growing community on X on Digital Trends and Insights. Join here

Monetize, Make money: When you subscribe you can earn as a creator through X Ads share revenue program once you achieve 5 Million Impressions in the last 3 months.Payouts are made out after every two weeks.. Another way you can make money X is through subscriptions, where you can lock your content behind a certain preferred fee. 

Psst! Despite the growth in impressions and followers, I haven’t managed to monetize my account.

Get Access to X Pro: Remember the Free tweetdeck? Yes it’s now a premium feature behind 8 dollars renamed as X Pro. Still to explore more with its new interface. Thread Reader: When reading threads, you can use a new reading experience as one continuous post the way long posts look like. I love it!

Post longer high quality videos of up to 3 hours long.

Account analytics: You will get quick access to your account analytics in the last 7 days. 

Account Protection: X Premium allows you to add an extra layer of your account protection with two-factor authentication via SMS.

These are some of the X Premium features. You can explore more benefits here

How Do You Get Verified On X?

The verification process on X is very easy. You can choose to get verified on the Web to save up those 3 dollars. 

Here is how to get verified on X for Individual accounts

Step 1. Go to your Profile Menu and Click on “ X” on the Menu.

Step 2.  A new window will pop up showing Individual and Verified Organizations

Step 3. Next, click on Individual followed and hit “Subscribe” button

Step 4. From there decide if you will go for monthly or annual subscription

Step 5. Next, Pay by providing your card details and subscribe.

Immediately X will grant you access to premium but you will have to wait for them to review your application before the badge appears on your username. Mine took about 4 days to reflect on my X account

Is it worth paying for the blue tick on X?

The answer lies if you find the features locked behind the $8 dollars valuable.  For instance, if you want to grow your account, get prioritized and or are struggling with visibility on the platform, you may consider getting the badge.

NB:X is testing a new program known as Not  A Bot that will require non- verified users to pay an annual fee of 1 US dollar to be able to post, retweet, reply, like repost or bookmark posts. Read more here Oct 23-2023: 10 Things That Happened in The Digital Space Last Week

7 Essential Qualities of a Successful Digital Marketing Consultant

What does digital marketing consultant do?

In todays’ ever changing world, you may need to work with a digital marketing consultant to elevate the growth of your business. What does a digital marketing consultant do? A digital marketing consultant is a professional who helps businesses and organizations develop and execute effective digital marketing strategies. They provide expert advice and guidance on various aspects of digital marketing. This will help you achieve their marketing goals and increase their online presence.

Here are some key responsibilities of a digital marketing consultant

1. Digital Strategy Development

A consultant collaborates with clients to understand their business objectives and target audience and ideal social media platforms. They develop comprehensive digital marketing strategies tailored to the client’s needs. This involves identifying the most suitable digital channels and tactics to reach the target audience effectively.

2. Run Paid Advertising Campaigns

Hiring a digital marketing consultant will assist you in planning, creating, and managing online advertising campaigns across platforms such as Google Ads, social media platforms, and YouTube advertising. They will help you optimize campaigns to achieve maximum reach, engagement, and conversions within the allocated budget.

3. Search Engine Optimization (SEO)

As you know, SEO is crucial for improving a website’s visibility in search engine results. You will not be able to execute this alone if you don’t know how to do it. That’s why you will need an experienced digital marketing consultant. A digital marketing consultant will help you analyze websites, conduct keyword research, optimize content, and provide recommendations to enhance search engine rankings and drive organic traffic Click To Tweet. Some will even be able to write engaging and informative content for your website.

4. Content Marketing

Content is King! It’s what drives engagement, leads and conversion for any business. A consultant will also help you develop winning content marketing strategies that engage and attract the right  target audience. You can read this article to understand types of content and why it’s important to brands. Consultants often assess the performance of content and make suggestions for improvement.

5. Social Media Marketing

Moreover, consultants assist in developing social media strategies to enhance brand visibility, engage with the audience, and drive website traffic. Right now, we have top social media platforms and emerging platforms. Platforms  like Threads, Lemon8, Bluesky and much more to come. Therefore a consultant will recommend platforms suitable for your business, create content calendars, and provide insights.

Also, they will optimize social media posts and advertising to ensure you gain the most from your marketing efforts and return investment.

6. Analytics and Reporting

With digital marketing you can easily track and measure your marketing efforts. To add on, working with a consultant will help you use various tools to track and analyze the performance of digital marketing campaigns. These could be web analytics tools like Google Analytics, In-app social media analytics or third party analytics tools like Semrush, Sprout Social among others.

Moreover, They will provide you with reports while highlighting key metrics, trends, and areas for improvement. Consultants use these insights to refine strategies and make data-driven decisions.

7. Digital Marketing Training

Finally, some consultants may offer training sessions to educate clients on digital marketing principles, tools, and best practices.If you are in Kenya and you would like to have in-house training for your team, you can hire a certified digital marketer like Egline Samoei Click To Tweet. She will help you gain a better understanding of digital marketing and empowers them to execute strategies independently if desired. Yo can reach out via email at egline@samodigitalagency.com

In Conclusion

To conclude a digital marketing consultant helps businesses leverage digital channels effectively to achieve their marketing objectives, improve brand awareness, drive website traffic, and generate leads or sales. Lastly, they stay updated with the latest trends and technologies in the digital marketing landscape to provide valuable insights and guidance to their clients.

 

How To Create A Successful SEO Content Strategy in 2023

Google keeps updating its ranking algorithm; hence digital marketers and business websites must update their SEO content strategy. The competition to rank better in SEO and attract more visitors narrows to having a winning SEO content strategy.

This article guides you on how to create a successful SEO content strategy in 2023.

1. Understand your Target audience

Before creating any content, you must know your audience, interests, and search intent. Audiences visit your page not because they like it but because they need a solution. If you don’t offer a solution to their needs, you probably add no value to them, and they will visit other pages.    

Understanding your audience can help you create relevant and engaging content that resonates with them, increasing traffic, engagement, and conversions.

There are many ways to understand your audience. You can conduct market research, carry out client interviews, create personas, use Google analytics, and analyze your competitors. With the evolving technological landscape, make sure you align your strategies with the industry trends.  

2. Conduct Keyword Research

While the SEO algorithm uses several parameters to rank a website, keywords cannot be underestimated. Keywords are the backbone of any SEO content strategy.

Conducting keyword research is vital to identify what people are searching for and how to optimize your content for those queries. Simply put, keywords give you the user’s intention and subsequently attract an audience looking for your solution. 

Finding relevant and high-volume keywords is a game-changer, and high-ranking sites can attest to it. Pull all your strings to obtain the right keywords for your content. While finding these keywords can be an uphill task, things become far much easier with keyword research tools.

Input suitable keyword phrases, long-tail, and funnel keywords to generate high-ranking keywords for your page. Finally, integrate the generated keywords into your page and see the magic traffic you will pull. 

3. Create High-Quality Content

Creating high-quality content is a must-have ingredient in your SEO strategies. It never gets old, and there are no signs that quality content will drop its weight in the SERP algorithm. The beauty of quality content is that it provides value to your audience and gives them a reason to visit and stick around your page. 

Creating quality content is not a rocket science task. Just make your content error-free, engaging, informative, authentic, factual, and relevant. Furthermore, add visual and multimedia elements to make your content eye-catchy and genuine. You can use charts, graphs, videos, audio, appealing images, and data tables. Well-crafted content enhances user experience and statistically generates high click-through rates (CTR). 

4. Optimize Your Content

Optimizing your content for search engines and devices is an important SEO content strategy in 2023. You ought to make your content visible to search engines by optimizing your content, including keywords in title tags, meta descriptions, header tags, and throughout the body of the content. Make it organized and appealing to users. 

Also, ensure that your content is mobile-friendly and loads quickly. Remember, millions of users use mobile phones to shop online, and this trend will continue. If your page is not mobile-friendly and takes too long to load, then be ready to lose more leads.   

5. Align your SEO Strategies with Brand Goals

. Aligning your SEO strategies with brand goals is crucial for the success of your business. SEO strategies deviating from your brand goals can waste efforts, resources, and poor ROI. When your SEO strategies align with your brand goals, you create a consistent message across all channels and experience increased brand awareness and recognition.

Your brand goals communicate your identity and objectives. SEO efforts can help you reach your target audience, build trust and authority, and drive conversions. By aligning your SEO strategies with your brand goals, your efforts target achievable, measurable, and meaningful results. You create a strong brand identity, gain a competitive edge, and ultimately drive long-term growth and success.

Conclusion

Getting a successful SEO content strategy for 2023 can be tough, especially with the rapidly evolving SEO landscape. Nevertheless, you don’t necessarily need to be an expert to pull outstanding SEO strategies for your brand. Many SEO strategies fit your brand and have been well-elaborated in this article. Leverage these SEO strategies and attract massive traffic to your site. 

10 SaaS Content Marketing Ideas for Your SaaS Company

Incorporating SaaS content is vital for the long-term success and growth of your company. However, generating high-quality content that attracts and retains customers can be challenging. To help, we have compiled a list of 10 content ideas that can help your SaaS company drive organic growth. 

What is SaaS in Simple Terms?

SaaS stands for Software as a Service. It is a way of delivering software applications over the internet rather than having users download and install the software on their own devices.

With SaaS, the software is hosted on remote servers, and users access it through a web browser or a dedicated application. Examples of Saas companies include Salesforce, Brand Moran, Zoom, and Hootsuite, among others.

Best SaaS Content Marketing Ideas for Your Saas Company

Now, look at some b2b SaaS content marketing ideas with examples.

1. Write Informative Blog Articles

Consumers want solutions, and the right information is the genesis of meaningful solutions. Many internet users browse web pages looking for useful and informative content. Blog articles provide one of the simplest and finest ways to communicate to potential consumers and leads about your products. 

Informative content paints a good picture of your product and backs up your social media campaign. Post consistently about your SaaS niche, and you will seamlessly attract more audiences. 

Here is an example from the Blue Jeans video conferencing platform

2. Write How to Guides

You can also write guides about your product or service. Customer experience is critical, and it is your duty to provide and maintain high levels of customer experience. SaaS products often prove complex and probably give newbies a rough time.

Furthermore, customers want to identify and get the products they need effortlessly. Therefore, adding how-to guides on SaaS blog topics can be the perfect dose for complex product-related issues.

These guides should be written simply, clearly, and organized. You can reach out to SaaS growth agencies like Samodigital Agency for high-quality Saas content.

You can take some inspiration from how Wondershare PDFelement does it.

3. Leverage Questions and Surveys

Have you thought of answering frequently asked questions? People don’t like normal boring tactics. However, getting out of the box to leverage surveys, questions, and polls is one of the finest b2b SaaS content ideas. 

Questions and surveys provide insights into customers’ behavior and other critical information about your SaaS product. The beauty of these surveys and quizzes is that they are cheap, fast, accurate, flexible, and less biased. 

4. Publish Case Studies and Customer Success Stories

Consumers want to see the product working or at least be certain they are investing in something that solves their needs. Convincing a potential client about your SaaS product is not a plain sailing process.

While there are several proven ways to market your product and convince buyers, one of the effortless methods is using case studies.

Create a case study detailing how your SaaS product has impacted a customer. Find a loyal client and request important details on how your product brought a positive difference in their matrix.

Remember, do not exaggerate the testimonial because clients might consider it a red flag.

Here is how Salesforce is doing

5. Be Smart with Landing Pages

Landing pages are marketing pages that you are redirected to when you click an ad, link, or email. They are designed specifically for advertisement or marketing campaigns. 

Create a suitable, engaging, trustworthy, effective, and relevant landing page for your SaaS product. You can include a lead capture form and a clear call to action to capture visitors and their details easily. 

Nowadays, people use multiple landing pages for different products. This makes navigating and attracting the target audience to respective pages easy.  

6. Create SaaS Podcasts and Webinars

Podcasts and Webinars are extremely useful in marketing virtually all types of products, including SaaS. These are a series of downloadable videos about certain topics. Create SaaS podcasts and use the platform to communicate facts and figures about your product.

Make the podcast entertaining, brief, and conversational.  See how HootSuite hosts webinars on social media marketing

7. Use Comparison Posts

Comparisons posts compare your SaaS products in the same niche. With these comparisons, it is easier to read and understand the information presented. Use tabular formats to bring visualization home and make clients memorize the information.  You can also make use of shareable infographics.

8. Write Alternative Posts

Alternatives posts are a popular content marketing strategy for SaaS companies.  They can help attract and engage potential customers searching for solutions to their business needs. 

Writing alternative articles lets you showcase your unique value proposition and differentiate yourself from the competition. It also helps your target audience make informed decisions about their software investments.

9. Product updates and announcements

Last but not least, invest in writing about product updates and announcements. This kind of content keeps existing customers informed, attracts new customers, showcases innovation and expertise, and encourages engagement and feedback.

Also, you can start writing product updates and announcements. Canva, the online design tool, is a good example of a SaaS company making use of product updates and announcements.

10. Try Informative e-books

Lastly,  you can also create ebooks as one of your SaaS content marketing strategies. The beauty of e-books is that the target audience can easily access them on the same device.  As a SaaS company, you can publish this informative technical e-book and use them to spread your message.

Moreover, e-books are good lead generation tools, offering them as a free download in exchange for contact information. This allows the company to grow its email list and nurture leads through targeted email marketing campaigns.

Additionally, e-books can help increase brand awareness and drive traffic to the company’s website.

Wrapping up

In conclusion, these content ideas can grow your SaaS business organically. Have a content marketing strategy and start with content with ideas you can easily achieve as a company. You can create content internally or outsource to SaaS content writing experts like Samodigital Agency

You can contact us if you want help with writing and creating SaaS content for your company at egline@samodigitalagency.com

How to use Social Media for Business

According to the Data Reportal Digital 2023 report, there are over 4.76 billion social media users out of 8 Billion people globally, and 10.55 million Kenyans are using social media. These people use social media to connect with friends, find information and discover products and services. If you are not using social media for business, you are missing out on a lot. Your business could benefit from this too.

So, how should you use social media as a business? This article shows you how you can use social media for Business.

7 Ways you can use Social Media for Business

Here are different ways you can use social media to grow your brand as a business.

1. Use social media for marketing

Social media can help you reach your target audience across the globe. You can use social media marketing to reach customers at every point of the marketing funnel. You can reach your target audience with the right social media content strategy, create compelling content, and carefully select social media platforms.

With social media marketing, you need to understand your target audience, know the right platforms and be consistent. You also need to ensure that you engage your followers and be responsive.

2. Use social media for Brand Building

Social media offers a great opportunity to create awareness of your brand. You can establish your business on certain platforms and grow your brand. How many brands have you known through social media? A number of them, right?

This means you can also use social media to create awareness about your brand and build credibility, loyalty, and trust through the content that you post. Fill out your social media business profiles to provide clear descriptions and be consistent with our brand.

Also, ensure you humanize your brand on social media and build a community. Make sure your content is up-to-date, catchy, entertaining, informative, or humorous so that you can stay on top of their minds.

3. Use Social Media for Customer Service

You can also use social media as a communication channel to address customers’ problems and queries. Most brands that have established social media presence are already using social media for customer service, crisis communication and brand reputation management. Brands such as Kenya Power and Lighting Company, Safaricom, and banks such as Cooperative Bank, and Absa, among others.

You will even notice that brands on a platform like Twitter have a dedicated customer service account separate from their main account just to handle customer queries. Examples are Kenya Airways and Safaricom, just to mention a few.

Dear Customer,
DO NOT BE CONNED! Always confirm you are interacting with the official Kenya Airways channels. @KenyaAirways and Kenya Airways Support (@KQSupport) for Customer Care services. #CheckBeforeYouTrust pic.twitter.com/qZvqSn0Jz4

— Kenya Airways Support (@KQSupport) August 31, 2022

4. Use social media for sales

You can also use social media to increase sales as a business through advertising. With social media, you can do targeted advertising and reach the target audience cheaply compared to traditional methods. You can target customers per digital activities, demographics, interests and behaviours and boost sales 

Furthermore, you can also retarget customers using Facebook Pixel and LinkedIn Insight tag. You can also work with influencers and content creators who will help create awareness and influence their audiences to buy your products and services.

5. Use Social Media for Social Listening

On social media, users share thoughts, media, and conversations. When you listen to and monitor these conversations over time, you will get a huge amount of data and insights. You will then use these insights garnered to improve your brand, products, services, and know brand sentiments. 

You can use social media listening tools like Brand Moran to gather all such insights. Other than you will learn about industry trends and brand advocates and bench your competitors

6. Use Social Media To Prove ROI

If you are having challenges tracking and proving return on investment, then with social media, you can easily do it. Social media analytic tools have made it easier for marketers to prove ROI.

You can use in-app analytic tools on social media platforms, Google Analytics, or invest on 3rd party social media analytic tools like Sprout Social, Keyhole, and Hootsuite.

7. Use Social Media for Recruiting and Hiring

Last but least, social media can help you as a business find and hire the right candidate. It’s no longer a secret that companies and recruiters use social media platforms like LinkedIn to head-hunt and recruit potential candidates. 

On the other hand, since companies can share their companies cultures on social media, it becomes easier for candidates to learn about the company before the interview. 

Final Remarks

Social media is no longer just a platform where users connect. It has become a powerful tool for business. Businesses can use them to grow their brands, create awareness, and marketing, improve sales, and gain real-time customer feedback. You can also use social media for your business. 

If you need help setting up social media, growing your business or in house-social media training in Kenya and consultancy, don’t hesitate to contact me at egline@samodigitalagency.com. Also, follow us on social media for more discussions.

Practices to Detect and Eliminate Cyber Attacks Threats

Are you able to identify a cyber attacks? Cybercrime is more prevalent in today’s digital world than ever before. And if you do business online or have private information stored in the cloud, then this comes with a risk that your confidential information could be accessed by a cyber-criminal. So, if you want to avoid this risk at all costs, Samodigital Agency shares the following article on how to identify and prevent cybercrime from happening to you.

Cybercrime and why it is so prevalent these days

Cybercrime has existed for some time. However, it has escalated dramatically with the rise of remote work and our increasing reliance on automated systems. According to statistics, common cyber attack threats like ransomware escalated by 250% in 2021 with financial losses in the hundreds of millions of dollars.

The different types of cyber attacks

It’s important to know about the types of cyber attacks and how to counteract them. The most common cyber threats you’re likely to encounter include:

Malware

Malware is a type of harmful software that becomes embedded in your computer system. This usually happens as a result of clicking on a link that seems harmless enough at first. However, once installed, it gets to work obtaining confidential information by derailing normal sequences of events in your computer’s system, leaving it more vulnerable than before.

Phishing 

Like malware, phishing typically happens as a result of clicking on a link that would seem like your everyday, usual email attachment. However, the goal of phishing is to obtain confidential log-in information such as private PINs or bank login details in an attempt to scam you of your money online.

Man-in-the-middle attacks

Man-in-the-middle attacks are cyber attacks as subtle as they come. As the name suggests, man-in-the-middle attacks occur when information is intercepted while on route to the intended party. This confidential information is then forwarded to the wrong recipient, who then has access to your private information to do as they wish.

These sorts of data breaches are particularly detrimental to businesses that manage large volumes of sensitive data.  Public leaks of data could result in astronomical damages for the client as well as for the business itself. Examples of how a breach in security could negatively affect a business could include loss of revenue, major disruptions in productivity, and potential lawsuits even. This is all the more reason why it is essential to protect confidential data at all costs.

Ways in which you can prevent cyberattacks

Although cyberattacks are rife nowadays, there are things you can do to protect your private information online such as installing antiviruses, maintaining the integrity of your wireless networks, being careful of the information you share on social media, protecting your passwords as well as making sure that you dispose of sensitive business data by clearing backed up data on all external devices. As your company grows, it will behoove you to work with dedicated IT professionals who can manage your cybersecurity, and quickly mitigate the effects of an attack or breach.

Staying on top of suspicious activity 

Prevention is better than cure when it comes to cybercrime. Furthermore, equipping yourself with the knowledge, tools, and information you need to put a halt to fraudulent activities right from the very beginning is vital. It helps to ensure you don’t incur potentially huge financial losses that may be difficult to recover from.

Facebook Page vs Profile: Is it Better to Have a Facebook Page or Profile?

Facebook Page vs Profile: Is it Better to Have a Facebook Page or Profile?

Facebook allows anyone to create a Facebook page or personal profile. So, which one is better to have? If you have a business, it is always advisable to separate your personal profile from a Facebook page.

When scrolling through a Facebook feed you will see posts from personal profiles who are friends, pages you have liked and even groups you have joined.  A few weeks ago, a friend was venturing into photography and I received a friend request from a name that looked familiar. Looking through the profile, it was the brand name of his photography. This never sounded well for me and urged them to create a Facebook business page instead.  Remember he already has a Facebook personal profile and is now creating another Facebook profile under his photography name. So, why have a Facebook page not a Facebook profile for business?

First, we need to distinguish between a Facebook profile Facebook page

Facebook Profile

A Facebook Profile is your personal account on Facebook, where you tell people about yourself, add friends and share personal updates. A profile is what you first create when you sign up on Facebook by providing personal information and creating a password. With a Facebook profile, you can connect with friends, family, colleagues, and follow brands and organizations that are of interest.

Importance of a Facebook Profile

• You will be able to create posts, share videos, photos
• You can share information and stories with your friends and family
• Like, follow and get updates on businesses and organisations that interest you

Facebook Page

A Facebook Page is your business’s digital presence on Facebook that you create using your personal profile. A Page has tools to help you grow your business, connect with customers and see how people interact with it. With a Facebook business page, you add details of your website like contacts, website, services and get analytics.

Facebook page is ideal for businesses, organisations, charities, public figures

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Why You Should Have a Facebook Business Page for your Brand or As A Brand

Imagine a brand like Nike sending you a friend request, or you sending a friend request to a company like Coca-Cola? You find it odd, right? Now, imagine how many friend requests those companies could be receiving if they created a Facebook profile instead of a Facebook page where their fans could just like and follow within a click!

Tip?

A facebook business page should be part of your social media strategy, not a replacement for your website

Build your authority in Industry
Own a website #websiteisimportant #websitedesign pic.twitter.com/ztqxeLh7D4

— Av (@GameSpells) April 24, 2021

That is exactly why brands need a business page no matter how small your business is. Try and look at the future. Your fanbase, community or customers will grow over time.

Here are other benefits of having a business page over a profile

Get  A Wider Reach

With a Facebook page, you get an advantage of a wider reach on your posts. Page’s content is often public and Facebook users can search and view your content. When your followers share or comment on your page, their friends will get to see your posts. Some will be prompted to follow you back. 

Tip: When posting content on your page, add relevant trending hashtags within your industry so that you can get a wider reach. In 2020, Facebook Promoted the Use of Hashtags on Posts with a promise of Wider Reach

Unlimited Follows/Likes

Unlike a Facebook profile that limits you to 5000 confirmed friends and 1000 friend requests in the queue, pages allow millions of people to follow your brand. You can invite friends to like your page and  grow your community. Moreover, you can also manage your followers by banning disrespectful followers or muting insensitive words on your page.

Target Your Market

The beauty of having a page is that you can market your page to a specific targeted audience. Also, you can boost posts to the targeted audience or lookalike audience. A lookalike audience is customers who are similar to your current audience. Moreover, with a targeted audience you can target people:

•  According to their interests, gender, age, location, behaviours and demographics
• That  like your page
•  Who like your page and their friends
•  In your local area

Tip Facebook Page Posts: The Rise of Memes and Why You Need to Start Using Meme Marketing

A Cheap Way to Market and Advertise Your Brand

Facebook pages offer you an affordable way to advertise and market to your target market. Within less than $2 you can reach about 443-1.3k people per day with 68-195 engagements! Facebook promotions are affordable and allow you to target the right audience.

NB: My Ad Center settings are in Kenya currencies for the pages I manage.

Get Free Analytics

With a Facebook page, you will get free overview analytics and detailed insights into your posts. You will get insights on total page followers, organic followers, paid followers, daily page views, organic vs paid reach, page likes among others.

Another free detailed page insight you get on the Facebook page is the People insights. You can know your fans, followers, people engaged, people reached by age, gender, location and language. What a free useful insight!

You Can Schedule Posts

Sometimes you may have a busy schedule but you still want to engage your customers on Facebook. At times, you want to have your post published when most of your page followers are online but you will not be online then. Here is where the Facebook Schedule post feature comes in. You can schedule posts to any day and time, unlike a Facebook profile.

You can allow other People to Manage your Page

Teamwork is paramount! A Facebook page allows you to add other people to manage your page such as comments, create ads and delete comments. You can assign your friends or your team with roles like editor, moderator, analyst, advertiser or a custom role.

Conclusion

If you are a personal brand or have a brand, consider creating a Facebook page over a Facebook profile. Although you must have a Facebook profile to create a Facebook page, you have a Facebook and grow it.  With a business page, you will enjoy a pool of privileges in marketing, get data insights and manage your community easily.

For more tips on digital marketing,  follow Egline Samoei on Twitter and LinkedIn