Looking for a Google Ads Expert? Here’s What to Look For (Agency vs. Freelancer)

Are you looking to ramp up your online visibility? You might be thinking of running Google Ads as a way to create more awareness and lead generation for your products/services. In this case you might want to look for a Google Ads Specialist to help you with everything from the campaign setup, audits and the ads management. You are probably wondering if you should go for a Google Ads Agency or simply find a Google Ads Freelancer? Well, there isn’t really a one-size fits all solution. 

It all boils down to factors like your budget, goals, and the likes. Here’s a guide on what to look for when hiring a Google Ads Specialist be it a full-service agency or a freelancer.

Assess Your Individual/Business Goals

For starters, you’ll need to clarify what you want to gain from your Google Ads campaigns. 

For example, do you want to grow your website traffic? Are you maybe looking to drive leads, or boost your business sales? You’ll need to define the KPIs you’ll be looking for. This will make it easier to determine if you need a versatile Google Ads Consultant, a dedicated Google Ads Freelancer, or the full service Google Ads Agency.

When To Hire a Google Ads Freelancer

Google Ads Freelancers are often solo digital marketing professionals. They are skilled at managing campaigns for multiple clients. They can be a great fit if you are a small to mid-sized business with a limited budget.

Pros:

• Cost-effective: This will give you lower overhead costs 
• Personal attention: You work directly with the person running your campaigns. 
• Flexible: A freelancer tends to be more adaptable in communication and strategy adjustments.
   

When to Hire a Good Google Ads Agency

A Google Ads Agency on the other hand offers a team of specialists. This will often include strategists, copywriters, designers, and analysts. This can be beneficial if you have a project that’s relatively complex

Pros:

• Full-service: Top agencies can give you end-to-end services. They can handle everything from keyword research to landing page designs and optimization. 
• Team of experts: You’ll get access to multiple specialists e.g., a Google Ads Consultants, analysts, designers and more in under one house. 
• Scalable solutions: This is often ideal for a growing business or large accounts. 

What to Look for in Any Google Ads Expert

Regardless of if you’re hiring a freelancer, agency, or an independent Google Ads Consultant, you definitely want to find the right fit.
Now, there are universal qualities and credentials to watch for:

• Google Ads certification: You should verify their credentials to ensure that they have the right skill sets to get the job done. You should vet that they know their way around platforms like Search, Display, Shopping, and YouTube ads, not just the basics. 
• Proven track record: You should also ask for case studies or references showing measurable results. 
• Transparent communication: Look for a provider that will make communication and collaboration easier.

Common Pitfalls to to Avoid When Working With Google Ads Freelancers & Agencies

• Promises of instant results: You should keep in mind that Google Ads tends to be data-driven. In other words, performance optimization takes time. 
• No access to your account: Avoid an agency or a freelancer that will want to have full admin access to your ad accounts. 

Which Should You Choose?

Again, it’s all about taking your pick depending on your project. If you’re on a tight budget and need hands-on attention, a Google Ads Freelancer might be your best option. If you have more complex needs or plan to scale quickly, then you need the right Google Ads Agency.

Ready to Grow with Google Ads?

Whether you’re looking for a dedicated Google Ads Freelancer on a retainer or a full-service Google Ads Agency experience, we’ve got you covered! 

Our services cover:

• Google Ads Campaign Setup
• Google Ads Optimization
• Google Ads Audits
• Google Ads Scripting
• Google Shopping Feed Setup
• Conversion Tracking (GA4)
• Google Ads Account Review
• Google Ads Suspension Help
• PMAX (Performance Max) Scripting
• DSA (Dynamic Search Ads) Setup

You can email us via info@samodigialagency.com to book a free strategy call today and discover the smarter way to scale with a trusted Google Ads Expert by your side.